Deodorants in Spain
Euromonitor International's Deodorants in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 48 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Deodorant creams; Deodorant pumps; Deodorant roll-ons; Deodorant sprays; Deodorant sticks; Deodorant wipes
Table of contents
COSMETICS AND TOILETRIES IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
Healthy Performance in 2006
Economic and Demographic Factors Underpin Growth
Males Continue to Be Coveted Niche
L'Oréal Remains Overwhelming Leader
Supermarkets/Hypermarkets Remain Favoured Distribution Channel
Forecast Points to Approaching Maturity
KEY TRENDS AND DEVELOPMENTS
Hyper-segmentation of the Customer Base
In Search of the Fountain of Youth
Economic and Demographic Trends Leading to Increasing Polarisation
Product Development Shaped by Increasingly Demanding Consumers
Professional Care Migrates to the Home
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - SPAIN
BDF NIVEA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 1 BDF Nivea SA: Key Facts
Summary 2 BDF Nivea SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 BDF Nivea SA: Competitive Position 2006
COLGATE-PALMOLIVE ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Colgate-Palmolive España SA: Key Facts
Summary 5 Colgate-Palmolive España SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Colgate-Palmolive España SA: Competitive Position 2006
COTYASTOR SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Cotyastor SA: Key Facts
Summary 8 Cotyastor SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Cotyastor SA: Competitive Position 2006
GRUPO GILLETTE ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Gillette Española SA: Key Facts
Summary 11 Gillette Española SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Gillette Española SA: Competitive Position 2006
HENKEL IBéRICA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Henkel Ibérica SA: Key Facts
Summary 14 Henkel Ibérica SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Henkel Ibérica SA: Competitive Position 2006
JOHNSON & JOHNSON SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Johnson & Johnson SA: Key Facts
Summary 17 Johnson & Johnson SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Johnson & Johnson SA: Competitive Position 2006
L'ORéAL HISPANIA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 19 L'Oréal Hispania SA: Key Facts
Summary 20 L'Oréal Hispania SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 L'Oréal Hispania SA: Competitive Position 2006
PROCTER & GAMBLE ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Procter & Gamble España SA: Key Facts
Summary 23 Procter & Gamble España SA: Operational Indicators 2003/2004-2005/2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 24 Procter & Gamble España SA: Competitive Position 2006
PUIG BEAUTY & FASHION GROUP SL - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Puig Beauty & Fashion Group SL: Key Facts
Summary 26 Puig Beauty & Fashion Group SL: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 27 Puig Beauty & Fashion Group SL: Competitive Position 2006
UNILEVER ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Unilever España SA: Key Facts
Summary 29 Unilever España SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 30 Unilever España SA: Competitive Position 2006
DEODORANTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Deodorants by Subsector: Value 2001-2006
Table 12 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 13 Deodorants Company Shares by Retail Value 2002-2006
Table 14 Deodorants Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 16 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 17 Deodorants Premium vs Mass % Analysis 2001-2006
Table 18 Deodorants Premium Brand Rankings 2006