Deodorants in Switzerland
Euromonitor International's Deodorants in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 38 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Deodorant creams; Deodorant pumps; Deodorant roll-ons; Deodorant sprays; Deodorant sticks; Deodorant wipes
Table of contents
COSMETICS AND TOILETRIES IN SWITZERLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries is still immune from the global financial crisis in 2008
Specialisation and segmentation drive growth in a mature market
L’Oréal leads the market, both in terms of value sales and innovation
Swiss grocery retailers gain ground in distribution
Outlook far less positive than in 2008
KEY TRENDS AND DEVELOPMENTS
Cosmetics and toiletries is still immune from the global financial crisis in 2008
Forever young: the pressure to look good
Adding value in a mature market
Being beautiful on the inside
Grocery retailers are swaying the market
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWITZERLAND
DOETSCH GRETHER & CIE AG - COSMETICS AND TOILETRIES - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Doetsch Grether AG: Key Facts
Summary 3 Doetsch Grether AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Doetsch Grether AG: Competitive Position 2008
MIBELLE AG - COSMETICS AND TOILETRIES - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Mibelle AG: Key Facts
Summary 6 Mibelle AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Mibelle AG: Competitive Position 2008
SPIRIG PHARMA AG - COSMETICS AND TOILETRIES - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Spirig Pharma AG: Key Facts
Summary 9 Spirig Pharma AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Spirig Pharma AG: Competitive Position 2008
TRISA AG - COSMETICS AND TOILETRIES - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Trisa AG: Key Facts
Summary 12 Trisa Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Trisa AG: Competitive Position 2007
WIDMER AG, LOUIS - COSMETICS AND TOILETRIES - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Louis Widmer AG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Louis Widmer AG: Competitive Position 2008
DEODORANTS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Deodorants by Subsector: Value 2003-2008
Table 16 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 17 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 18 Deodorants Company Shares by Retail Value 2004-2008
Table 19 Deodorants Brand Shares by Retail Value 2005-2008
Table 20 Deodorants Premium Brand Shares 2005-2008
Table 21 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 22 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 23 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013