Deodorants in Thailand
Euromonitor International's Deodorants in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 27 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Deodorant creams; Deodorant pumps; Deodorant roll-ons; Deodorant sprays; Deodorant sticks; Deodorant wipes
Table of contents
COSMETICS AND TOILETRIES IN THAILAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong growth driven by growing emphasis on grooming
Fragrances become status symbols
Multinationals lead but domestic direct sales players prove dynamic
Supermarkets/hypermarkets continues to gain share
Growth to strengthen in forecast period
KEY TRENDS AND DEVELOPMENTS
High inflation and rising costs pose problems for players
Consumers link a groomed and youthful appearance with success
Ageing population shapes growth
Strong shift to organised distribution boosts sales
Direct sales becomes increasingly crowded
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - THAILAND
AVON COSMETICS (THAILAND) CO LTD - COSMETICS AND TOILETRIES - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Avon Cosmetics (Thailand) Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Avon Cosmetics (Thailand) Co Ltd: Competitive Position 2006
BETTER WAY (THAILAND) CO LTD - COSMETICS AND TOILETRIES - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Better Way (Thailand) Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Better Way (Thailand) Co Ltd: Competitive Position 2006
NU SKIN ENTERPRISES (THAILAND) LTD - COSMETICS AND TOILETRIES - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Nu Skin Enterprises (Thailand) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Nu Skin Enterprises (Thailand) Ltd: Competitive Position 2006
OSOTSPA CO LTD - COSMETICS AND TOILETRIES - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Osotspa Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Osotspa Co Ltd: Competitive Position 2006
SKYLINE UNITY CO LTD - COSMETICS AND TOILETRIES - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Skyline Unity Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Skyline Unity Co Ltd: Competitive Position 2006
DEODORANTS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Deodorants by Subsector: Value 2001-2006
Table 12 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 13 Deodorants Company Shares by Retail Value 2002-2006
Table 14 Deodorants Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 16 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 17 Deodorants Premium Vs Mass % Analysis 2001-2006