Deodorants in the Netherlands
Euromonitor International's Deodorants in the Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 36 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Deodorant creams; Deodorant pumps; Deodorant roll-ons; Deodorant sprays; Deodorant sticks; Deodorant wipes
Table of contents
COSMETICS AND TOILETRIES IN THE NETHERLANDS : MARKET INSIGHT
EXECUTIVE SUMMARY
Good performance in 2008 triggered by demand for innovations
Dutch males widening the market
L’Oréal leads and stimulates demand with innovations
Supermarkets grow
Manufacturers committed to boosting volume sales in less mature categories
KEY TRENDS AND DEVELOPMENTS
Lower economic growth and consumer confidence
Ageing Dutch and interest in longevity among the youth drive demand
Dutch men more narcissistic than ever
L’Oréal stimulates demand for mass products with premium attributes
Drugstores lead but supermarkets are growing share of sales
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NETHERLANDS
ALFACO BV - COSMETICS AND TOILETRIES - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alfaco BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Alfaco BV: Competitive Position 2008
CARESSE COSMETICS BV - COSMETICS AND TOILETRIES - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Caresse Cosmetics BV: Key Facts
Summary 5 Caresse Cosmetics BV: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Caresse Cosmetics: Competitive Position 2008
DR HAUSCHKA SKIN CARE INC - COSMETICS AND TOILETRIES - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Dr Hauschka Skin Care Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Dr Hauschka Skin Care Inc: Competitive Position 2008
DR VAN DER HOOG COSMETICS BV - COSMETICS AND TOILETRIES - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Dr Van der Hoog Cosmetics BV: Key Facts
Summary 10 Dr Van der Hoog Cosmetics BV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Dr Van der Hoog Cosmetics BV: Competitive Position 2008
RITUALS NEDERLAND BV - COSMETICS AND TOILETRIES - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Rituals Nederland BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Rituals Nederland BV: Competitive Position 2008
DEODORANTS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Deodorants by Subsector: Value 2003-2008
Table 16 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 17 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 18 Deodorants Company Shares by Retail Value 2004-2008
Table 19 Deodorants Brand Shares by Retail Value 2005-2008
Table 20 Deodorants Premium Brand Shares 2005-2008
Table 21 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 22 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 23 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013