Depilatories in Portugal
Euromonitor International's Depilatories in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 25 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Hair removers/bleaches; Women's pre-shave; Women's razors and blades
Table of contents
COSMETICS AND TOILETRIES IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries growth slows due to economic uncertainty
Mass retailers strong
Fierce competition drives innovation
Multinational companies continue to lead sales
Ecological and health awareness continue to redefine production
KEY TRENDS AND DEVELOPMENTS
Portuguese economy and demographics slowing growth
New legislation for retailers results in construction of new outlets
Retailers develop differentiation strategies for changing consumers
Cosmetics and toiletries dominated by foreign producers
Marketing and advertising strategies increasingly specific
Environmental and ecological issues drive sales
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - PORTUGAL
ACH BRITO - COSMETICS AND TOILETRIES - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Claus Porto: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 2 ACH Brito: Competitive Position 2006
DERMOTECA-PRODUTOS QUIMICOS E DERMATOLOGICOS SA - COSMETICS AND TOILETRIES - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Dermoteca – Produtos Quimicos e Dermatológicos, SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PIERRE FABRE COSMETIQUE PORTUGAL LDA - COSMETICS AND TOILETRIES - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Pierre Fabre Cosmetique Portugal Lda: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 Pierre Fabre Cosmetique Portugal Lda: Competitive Position 2006
RECKITT BENCKISER PORTUGAL LDA - COSMETICS AND TOILETRIES - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Reckitt Benckiser Portugal Lda: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Reckitt Benckiser Portugal Lda: Competitive Position 2006
TUDO AZUL SA - COSMETICS AND TOILETRIES - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Tudo Azul SA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Tudo Azul SA: Competitive Position 2006
DEPILATORIES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Depilatories by Subsector: Value 2001-2006
Table 12 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 13 Depilatories Company Shares by Retail Value 2002-2006
Table 14 Depilatories Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 16 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011