Deutsche Bank AG

Euromonitor International's company profile, Deutsche Bank AG offers detailed strategic analysis of the company's business, examining its performance in the financial cards market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

1. INTRODUCTION

1.1 KEY FACTS

2. FINANCIAL CARDS BUSINESS OF DEUTSCHE BANK

2.1 FINANCIAL CARDS BUSINESS DEVELOPMENT

19th Century origins

Internationalisation

Restructuring

Expanding financial cards

3. DEUTSCHE BANK PERFORMANCE IN FINANCIAL CARDS

3.1 COMPETITIVE CONTEXT

3.2 COMPANY WORLD MARKET SHARES

Table 1 Deutsche Bank: World Shares & Rankings in Financial cards by Sector 2001-2004

3.3 COMPANY SHARES BY REGION AND SECTOR

A minor player

Declining share of German debit cards

Italian charge cards face increasing competition

Geographic expansion

Table 2 Deutsche Bank: Regional Shares in Financial cards by Sector 2004

3.4 MARKETING STRATEGIES

4. DEUTSCHE BANK FINANCIAL CARDS BRAND ASSESSMENT

4.1 BRAND PORTFOLIO

Exploiting joint ventures

Italian credit cards

4.2 NEW PRODUCT DEVELOPMENT

5. DEUTSCHE BANK FINANCIAL CARDS STRATEGIC EVALUATION

5.1 DEUTSCHE BANK SECTOR POTENTIAL

Growth to be spurred by emerging regions

Difficult conditions in developed markets

Italy outpacing the wider region

Table 3 Deutsche Bank: World Sales Performance of Key Sectors of Involvement 2004

5.2 SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

5.3 FUTURE PROSPECTS FOR FINANCIAL CARDS BUSINESS

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