Diageo Plc
Euromonitor International's company profile, Diageo Plc offers detailed strategic analysis of the company's business, examining its performance in the beer market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 4 | Tables: 13 | Publication date: Mar 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE BEER BUSINESS
Core business
Growth opportunities
Table 1 Diageo Plc: Beer World Sector Sales Performance 2006
Table 2 Diageo Plc: Beer Regional Sales Performance 2006
STRATEGIC OBJECTIVES AND CHALLENGES
Challenges
Table 3 Diageo Plc: World Shares & Rankings in Beer by Sector 2005-2006
Table 4 Diageo Plc: World and Regional Shares in Beer by Sector 2006
COMPANY STRUCTURE
DIAGEO PLC
OPERATIONAL AND DISTRIBUTION STRATEGIES
Moët Hennessy minority share
Close ties with José Cuervo
Producing most of its own
Ireland and Africa – key brewing centres
Company-owned distribution prominent in varied distribution mix
Joint ventures also important
Third party distributors for non-core markets
Shared equity markets
Associate companies – an African speciality
China a unique model
OWNERSHIP EVENTS
Summary 1 Diageo Plc: Beer Key Facts
BRAND ASSESSMENT
BRAND STRATEGY
Target, but small investment for small brands
GUINNESS
Different regions, different requirements
Different promotional strategies for different regions
Rugby Union is major sporting interest
Table 5 Diageo Plc: Guinness World Shares & Rankings in Beer by Sector 2005-2006
Table 6 Diageo Plc: Guinness Regional Shares in Beer by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 7 Diageo Plc: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 Diageo Plc: Historical Development
Summary 3 Diageo Plc: Subsidiaries 2006
Summary 4 Diageo Plc: Beer Brands 2006
Summary 5 Diageo Plc: Company Locations
Summary 6 Diageo Plc: Websites