Diageo Plc
Euromonitor International's company profile, Diageo Plc offers detailed strategic analysis of the company's business, examining its performance in the spirits market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 4 | Tables: 15 | Publication date: Feb 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE SPIRITS BUSINESS
Core Business
Growth Opportunities
STRATEGIC OBJECTIVES AND CHALLENGES
Challenges
Table 1 Diageo Plc: Spirits World Sector Sales Performance 2006
Table 2 Diageo Plc: Spirits Regional Sales Performance 2006
Table 3 Diageo Plc: RTDs/High-strength premixes World Sector Sales Performance 2006
Table 4 Diageo Plc: RTDs/High-strength premixes Regional Sales Performance 2006
COMPANY STRUCTURE
OPERATIONAL AND DISTRIBUTION STRATEGIES
Moët Hennessy minority share
Close ties with José Cuervo
Distilling most of its own
Scotland is key production centre
Republic of Ireland, Northern Ireland and Italy other important areas in Europe
Major facilities in the Americas
Australia, a major centre in the rest of the world
Third party producers/bottlers for Diageo
Company-owned distribution prominent in varied distribution mix
Joint ventures also important
Third party distributors for non-core markets
Shared equity markets
Associate companies – an African speciality
China a unique model
OWNERSHIP EVENTS
Summary 1 Diageo Plc: Spirits Key Facts
BRAND ASSESSMENT
BRAND STRATEGY
Category management strategy used for blended Scotch whisky for emerging markets
Marketing strategies of smaller global priority brands
SMIRNOFF
Heritage key to global promotion strategy
Twin market reliance not a hindrance to growth
JOHNNIE WALKER
Sports sponsorship key to global promotion campaign
Targeting emerging markets key to future growth
Table 5 Diageo Plc: Johnnie Walker World Shares & Rankings in Spirits by Sector 2005-2006
Table 6 Diageo Plc: Johnnie Walker Regional Shares in Spirits by Sector 2006
Table 7 Diageo Plc: Smirnoff World Shares & Rankings in Spirits by Sector 2005-2006
Table 8 Diageo Plc: Smirnoff Regional Shares in Spirits by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 9 Diageo Plc: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 Diageo Plc: Historical Development
Summary 3 Diageo Plc: Subsidiaries 2006
Summary 4 Diageo Plc: Spirits Brands 2006
Summary 5 Diageo Plc: Company Locations
Summary 6 Diageo Plc: Websites