Digestive Remedies in Denmark
Euromonitor International's Digestive Remedies in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 34 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Child-specific digestive remedies; Diarrhoeal remedies; IBS treatments; Indigestion and heartburn remedies; Laxatives; Motion sickness remedies
Table of contents
OTC HEALTHCARE IN DENMARK : MARKET INSIGHT
EXECUTIVE SUMMARY
Danes increasingly willing to self-medicate
Cosmetic innovations blurring boundaries
Weak consumer confidence in cough remedies
Sales of vitamins and dietary supplements mature
Danes struggle to digest their modern lifestyles
KEY TRENDS AND DEVELOPMENTS
Competition from cosmetic products
Private label increasingly relevant in OTC sales
Product segmentation is a value driver
Danish population is growing older
Consumers more willing to self-medicate
MARKET INDICATORS
Table 1 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
OTC Registration and Classification
Advertising
Packaging and Labelling
Distribution
De-reimbursement
Vitamins and Dietary Supplements Registration and Classification
Generics
Consumer Expenditure on Health Goods and Medical Services
Table 11 Consumer Expenditure on Health Goods and Medical Services 2001-2006
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - DENMARK
CEDERROTH A/S - OTC HEALTHCARE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cederroth A/S: Key Facts
Summary 3 Cederroth A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Table 12 Summary3 Cederroth A/S: Competitive Position 2006
DANSK DROGE A/S - OTC HEALTHCARE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Dansk Droge A/S: Key Facts
Summary 5 Dansk Droge A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Dansk Droge A/S: Competitive Position 2006
FERROSAN A/S - OTC HEALTHCARE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Ferrosan A/S: Key Facts
Summary 8 Ferrosan A/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Ferrosan A/S: Competitive Position 2006
MATAS A/S - OTC HEALTHCARE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Matas A/S: Key Facts
Summary 11 Matas A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Matas A/S: Competitive Position 2006
NYCOMED DANMARK A/S - OTC HEALTHCARE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Nycomed Danmark A/S: Key Facts
Summary 14 Nycomed Danmark A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Nycomed Danmark A/S: Competitive Position 2006
DIGESTIVE REMEDIES IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 14 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 15 Herbal vs Standard Digestive Remedies 2001/2006
Table 16 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 17 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 18 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 19 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011