Discover Financial Services Inc in Consumer Finance
Euromonitor International's company profile, Discover Financial Services Inc in Consumer Finance offers detailed strategic analysis of the company's business, examining its performance in the consumer finance market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Jul 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – DISCOVER
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES
Chart 4 Strategic Evaluation
CHALLENGES ARISING FROM ECONOMIC DOWNTURN
Chart 5 Strategic Evaluation
THE IMPORTANCE OF DEPOSITS
Chart 6 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 7 Competitive Positioning
DISCOVER’S GLOBAL GROWTH FALLS SHORT OF OVERALL MARKET
Chart 8 Competitive Positioning
LACKING PRESENCE OUTSIDE THE US, DISCOVER’S SHARE SLIPS
Chart 9 Competitive Positioning
COMPETITIVE POSITIONING IN US PERSONAL CREDIT CARDS MARKET
Chart 10 Competitive Positioning
DISCOVER’S GROWTH COMPARED WITH PEERS
Chart 11 Competitive Positioning
COMPETITIVE POSITIONING IN GLOBAL PERSONAL CREDIT CARDS MARKET
Chart 12 Competitive Positioning
MARKET ASSESSMENT
Chart 13 Market Assessment
LIMITED TO THE US, DISCOVER MISSES HIGH GROWTH MARKETS
Chart 14 Market Assessment
OPPORTUNITIES TO ENTER SEVERAL LUCRATIVE CATEGORIES
Chart 15 Market Assessment
DISCOVER’S SHARE OF PRE-PAID INCREASES STEADILY IN THE US
Chart 16 Market Assessment
COMPANY AND GEOGRAPHIC OPPORTUNITIES
Chart 17 Company and Geographic Opportunities
DINERS CLUB ACQUISITION OPENS A WORLD OF OPPORTUNITIES
Chart 18 Company and Geographic Opportunities
DEBIT CARDS REPRESENT STRONG OPPORTUNITY FOR GROWTH
Chart 19 Company and Geographic Opportunities
BRAND STRATEGY
Chart 20 Brand Strategy
US CUSTOMERS ASSOCIATE DISCOVER CARDS WITH BONUS PROGRAMS
Chart 21 Brand Strategy
DISCOVER INCREASES REVENUE FROM FEE-BASED PRODUCTS
Chart 22 Brand Strategy
VALUE THROUGH DISCOVER’S WEBSITE AND NEW PRODUCTS
Chart 23 Brand Strategy
RECOMMENDATIONS
Chart 24 Recommendations
EXPAND AGGRESSIVELY INTO NEW MARKETS AND INCREASE USAGE
Chart 25 Recommendations