Dishwashing Products in Morocco
Euromonitor International's Dishwashing Products in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 31 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Automatic dishwashing; Dishwashing additives; Hand dishwashing
Table of contents
HOUSEHOLD CARE IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care continues to post positive growth
Dishwashing products is the most dynamic sector as penetration rate widens
IMM Procter & Gamble SA maintains its lead
Independent small grocers leads sales while modern retailing formats continue to flourish
The maturity of key sectors hinders forecast growth
KEY TRENDS AND DEVELOPMENTS
Packaging innovations seek to address demand for greater convenience
Private label gains ground in household care as retail chains expand
Multinationals likely to continue increasing their share
Development of supermarkets/hypermarkets is the key to success*
Improved disposable incomes and falling inflation rates behind increased consumer sophistication
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MOROCCO
CHIMITECHNIC MAROC - HOUSEHOLD CARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Chimitechnic Maroc: Key Facts
Summary 3 Chimitechnic Maroc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Chimitechnic Maroc: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Chimitechnic Maroc: Competitive Position 2007
DISTRA SA - HOUSEHOLD CARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Distra SA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Distra SA: Competitive Position 2007
LESIEUR CRISTAL - HOUSEHOLD CARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Lesieur Cristal: Key Facts
Summary 9 Lesieur Cristal: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Lesieur Cristal: Competitive Position 2007
MARCHIME MAROC - HOUSEHOLD CARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Marchime Maroc: Key Facts
Summary 12 Marchime: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Marchime: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Marchime Maroc: Competitive Position 2007
DISHWASHING PRODUCTS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Dishwashers 2002-2007
SECTOR DATA
Table 12 Sales of Dishwashing Products by Subsector: Value 2002-2007
Table 13 Sales of Dishwashing Products by Subsector: % Value Growth 2002-2007
Table 14 Dishwashing Products Company Shares 2003-2007
Table 15 Dishwashing Products Brand Shares 2004-2007
Table 16 Forecast Sales of Dishwashing Products by Subsector: Value 2007-2012
Table 17 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2007-2012