Dishwashing Products in Spain
Euromonitor International's Dishwashing Products in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 39 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Automatic dishwashing; Dishwashing additives; Hand dishwashing
Table of contents
HOUSEHOLD CARE IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
Healthy growth in 2006
Private label gains ground but slows pace
Immigration bolsters value products
Reckitt Benckiser remains leader but sees its growth stall
Mixed expectations
KEY TRENDS AND DEVELOPMENTS
Green “awakening” growing but remains skin deep
Recent immigrants help bolster sales of value and private label products
Smaller families, shrinking flats
Product development shaped by demanding and sophisticated consumers
Continued resurgence of traditional fragrances
MARKET INDICATORS
Table 1 Consumer Expenditure on Household Care Products 2001-2006
Table 2 Households 2001-2006
MARKET DATA
Table 3 Sales of Household Care by Sector: Value 2001-2006
Table 4 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 5 Household Care Company Shares 2002-2006
Table 6 Household Care Brand Shares 2003-2006
Table 7 Penetration of Private Label by Sector 2002-2006
Table 8 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 9 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 10 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 11 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - SPAIN
COLGATE-PALMOLIVE ESPAñA SA - HOUSEHOLD CARE - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Colgate-Palmolive España SA: Key Facts
Summary 2 Colgate-Palmolive España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Colgate-Palmolive España SA: Competitive Position 2006
HENKEL IBéRICA SA - HOUSEHOLD CARE - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Henkel Ibérica SA: Key Facts
Summary 5 Henkel Ibérica SA: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Henkel Ibérica SA: Competitive Position 2006
INDUSTRIAS MARCA SA - HOUSEHOLD CARE - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Industrias Marca SA: Key Facts
Summary 8 Industrias Marca SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Industrias Marca SA: Competitive Position 2006
JOHNSON WAX ESPAñOLA SA - HOUSEHOLD CARE - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Johnson Wax Española SL: Key Facts
Summary 11 Johnson Wax Española SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Johnson Wax Española SL: Competitive Position 2006
PERSAN SA - HOUSEHOLD CARE - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Persan SA: Key Facts
Summary 14 Persan SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Persan SA: Competitive Position 2006
PROCTER & GAMBLE ESPAñA SA - HOUSEHOLD CARE - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Procter & Gamble España SA: Key Facts
Summary 17 Procter & Gamble España SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 18 Procter & Gamble España SA: Competitive Position 2006
RECKITT BENCKISER ESPAñA SL - HOUSEHOLD CARE - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Reckitt Benckiser España SL: Key Facts
Summary 20 Reckitt Benckiser España SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Reckitt Benckiser España SL: Competitive Position 2006
DISHWASHING PRODUCTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 12 Household Penetration of Dishwashers 2001-2006
SECTOR DATA
Table 13 Sales of Dishwashing Products by Subsector: Value 2001-2006
Table 14 Sales of Dishwashing Products by Subsector: % Value Growth 2001-2006
Table 15 Dishwashing Products Company Shares 2002-2006
Table 16 Dishwashing Products Brand Shares 2003-2006
Table 17 Forecast Sales of Dishwashing Products by Subsector: Value 2006-2011
Table 18 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2006-2011