Disposable Paper Products in Algeria
Euromonitor International's Disposable Paper Products in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 83 | Publication date: Jun 2008
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- Get insight into trends in market performance
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- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Potential growth continues to be stifled in 2007
Overall, the disposable paper products (DPP) market saw strong growth both in volume and value terms over the review period. However, despite good growth in 2007, DPP remained hindered by high unemployment, of around 18%, and poverty, where 58% of the population had a salary of less than US$10,000 per annum in 2007. These two factors continued to stifle potential growth in 2007. Despite these difficulties, value growth was very healthy overall, with nappies/diapers/pants, kitchen towels, toilet paper, cotton wool/buds/pads and paper tableware all seeing impressive growth.
Ongoing lack of security in the north is a risk for foreign investors
2007 saw a number of bomb attacks in and around the capital Algiers, with the last major attack occurring on 11 December 2007 in the city. Ongoing violence between the military and Islamic extremists, and Islamic extremists and the civilian population also persisted, with assassinations occurring on a regular basis. Sporadic civil unrest is a feature of Algerian life. Although levels of civil unrest and extremist attacks have calmed considerably compared with 2003, ongoing political extremism, particularly in the north of the country and to the east and south of Algiers, hinders not only development of retail formats, but damages investor and consumer confidence. This in turn hinders growth of not only the DPP market but all consumer goods markets in the country.
Against the backdrop of such instability, foreign players were unlikely to make a full-time commitment to ‘setting up shop’ in the country in 2007, due to a lack of security for their staff and offices. The result of this was that imported products remained far too expensive for the majority of Algerians to purchase. Foreign products continued to enter the country, however, either via legitimate small importers or via the black market. The latter products are much cheaper but the quality is not guaranteed. Counterfeiting remained rife and continued to damage the image of imported brands.
Market continues to be fragmented with a plethora of brands
DPP continued to be a fairly fragmented market in 2007, with many brands having a very small value share. The leading brand in value terms was from the domestic player Wafa SARL with its Wafa brand, which is present across a range of product categories. The second leading brand was Pampers. Despite the presence of well established local and some international brands, DPP is still victim to the swift entrance and exit of many different types of brands, which makes market shares and brand presence within the market unstable. Such movements, which occur on almost a weekly basis, are largely due to retailers stocking what they can find and also what importers bring into the country. The fact that very few multinational players have local manufacturing plants in the country means that most international brands appear and disappear very quickly, making it impossible to build up consumer loyalty and identification with a given brand.
Modern retail formats start to make more of an impact
Modern supermarket, and to a lesser hypermarket formats began to make more of an impression on the Algerian retail scene. In 2007, modern retail formats were still few and far between, with the majority based in the capital city, Algiers. Carrefour’s entry into the Algerian market in 2006 generated much excitement, and it is likely that other foreign competitors, namely French retail operators, will attempt to break into the Algerian market. Local player Groupe Blanky was the leading force in the country in 2007 with its supermarket and suprétte formats under the Promy Plus and Promy fascias. It is a strong competitor for Carrefour thanks to its long standing presence in the market, good cash reserves and strong name. Carrefour aims to best Groupe Blanky however, with its long-term plan of building a total of 18 hypermarkets in key towns such as Oran, Sétif and Constantine by 2012. Carrefour will start building a second store in Algiers in 2008. Carrefour’s Algerian partner is Ardis, part of Groupe Rahim (ARCOFINA).
Sales projected to show impressive future growth
Despite a fairly gloomy picture in 2007, sales are expected to show good forecast growth thanks to increasing purchasing power, which is expected to continue across the forecast period. The expansion of the middle class will also help to develop categories such as kitchen towels and sanitary protection. An expected increase in multinational companies interested in developing their physical businesses inside the country, or which will undertake joint ventures with national players, will also help to consolidate the market and make it less volatile, thereby stimulating growth. Despite positive projections, should there be a rise in levels of violence, particularly around Algiers, this would lead to a loss of investor confidence and sales growth could thus take a dive.
Table of contents
DISPOSABLE PAPER PRODUCTS IN ALGERIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Potential growth continues to be stifled in 2007
Ongoing lack of security in the north is a risk for foreign investors
Market continues to be fragmented with a plethora of brands
Modern retail formats start to make more of an impact
Sales projected to show impressive future growth
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 18 Sanitary Protection Retail Company Shares 2003-2007
Table 19 Sanitary Protection Retail Brand Shares 2004-2007
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 24 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS
Headlines
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 29 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 30 Wipes Retail Company Shares 2003-2007
Table 31 Wipes Retail Brand Shares 2004-2007
Table 32 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 33 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 34 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 35 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 36 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 37 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 38 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 39 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Retail Sales of Toilet Paper: Value 2002-2007
Table 41 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 42 Retail Sales of Wet Vs Dry Toilet Paper 2003-2007
Table 43 Toilet Paper Retail Company Shares 2003-2007
Table 44 Toilet Paper Retail Brand Shares 2004-2007
Table 45 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 46 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 47 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 48 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 49 Tissues Retail Company Shares 2003-2007
Table 50 Tissues Retail Brand Shares 2004-2007
Table 51 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 52 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 53 Retail Sales of Kitchen Towels: Value 2002-2007
Table 54 Retail Sales of Kitchen Towels: % Value Growth 2002-2007
Table 55 Kitchen Towels Retail Company Shares 2003-2007
Table 56 Kitchen Towels Retail Brand Shares 2004-2007
Table 57 Forecast Retail Sales of Kitchen Towels: Value 2007-2012
Table 58 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 59 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 60 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 61 Paper Tableware Retail Company Shares 2003-2007
Table 62 Paper Tableware Retail Brand Shares 2004-2007
Table 63 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 64 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 65 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 66 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 67 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 68 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 69 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 70 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
GROUPE BLANKY
Strategic Direction
Key Facts
Summary 2 Groupe Blanky: Key Facts
Summary 3 Groupe Blanky: Operational Indicators
Company Background
Production
Summary 4 Groupe Blanky: Production Statistics 2007
Competitive Positioning
SOCOTHYD EPE SPA
Strategic Direction
Key Facts
Summary 5 Socothyd Epe SpA: Key Facts
Summary 6 Socothyd Epe SpA: Operational Indicators
Company Background
Production
Summary 7 Socothyd Epe SpA: Production Statistics 2007
Competitive Positioning
Summary 8 Socothyd Epe SpA: Competitive Position 2007
FABRICATION DE DÉRIVÉS DE COTON SARL (FADERCO)
Strategic Direction
Key Facts
Summary 9 Fabrication de Dérivés de Coton SARL (FADERCO): Key Facts
Summary 10 Fabrication de Dérivés de Coton SARL (FADERCO): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Fabrication de Dérivés de Coton SARL (FADERCO): Competitive Position 2007
INDUSTRIE HYGIENIQUE BERKANI
Strategic Direction
Key Facts
Summary 12 Industrie Hygienique Berkani: Key Facts
Summary 13 Industrie Hygienique Berkani: Operational Indicators
Company Background
Production
Competitive Positioning