Disposable Paper Products in Argentina
Euromonitor International's Disposable Paper Products in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 100 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Still growing, but at a decreasing rate
During 2008 household and corporate expenditure continued along an upward trend in real terms, although the rate of growth was lower than in previous years. Disposable paper products enjoyed continued positive sales growth. According to the National Statistics Agency (INDEC), GDP grew at around 6% during 2008 and the unemployment rate has dropped below 8%, registering the lowest rate of the last 15 years. Salaries increased on average about 20% during 2008. Higher disposable incomes led to more frequent purchases in certain categories such as sanitary protection and nappies/diapers/pants and higher penetration rates in categories such as incontinence products, wipes and tissues. Additionally, increased tourism boosted sales growth in away-from-home (AFH) markets.
Prices increase above official inflation rate
During 2008, the inflation rate registered a significant gap between the official index (around 9%) and private estimations (about 18% according to BCRA, Market Expectation Survey). The main reason behind the difference is the fact that official indexes basically considered regulated prices. Those regulated prices are the result of price agreements between the Government and leading firms, such as Johnson & Johnson de Argentina, Procter & Gamble Interamericas, Kimberly-Clark Argentina and La Papelera del Plata. Nevertheless, price agreements only include a few (basic) products. The remaining products registered price increments well above official inflation.
Leading global firms and brands benefit
The multinationals such as Johnson & Johnson (Siempre Libre, Carefree), Procter & Gamble (Pampers, Always) and Kimberly-Clark (Huggies, Day’s) enjoyed the greatest success during the review period. The main reason for this is higher disposable incomes leading to greater consumption of premium brands. Consequently, premium brands reached a peak during 2008 in terms of market share. Additionally, trading-up to more sophisticated, premium brands was evident in certain categories, such as ultra-thin towels, double-ply toilet paper and embossed napkins.
The strategy proved successful for supermarkets/hypermarkets
Supermarkets and hypermarkets have developed a successful strategy in order to attract buyers to their stores. They offered favourable pricing policies, resulting in a convenient shopping trip (in terms of product range and time saving) and invested in mass media advertising. Additionally, these outlets reinforced the strategy - adopted after the 2001-2002 economic collapse- of offering additional benefits such as discounts by paying with certain methods of payment (credit and debit cards from banks that have agreements with the retailer). Consequently, these outlets were able to recover and increase the market share which they lost in the aftermath of the 2001-2002 crisis.
New global and local macroeconomic scenario
The international economic and financial crisis which emerged in September 2008, coupled with local uncertainties about fiscal and external solvency of the Argentinean government will impact the disposable paper products market. Sales growth would undoubtedly be affected by lower disposable income, particularly those products which can be easily replaced by more economical substitutes. In such an unfavourable scenario, premium brands and also the supermarkets/hypermarkets channel could both see their shares eroded.
Table of contents
DISPOSABLE PAPER PRODUCTS IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Still growing, but at a decreasing rate
Prices increase above official inflation rate
Leading global firms and brands benefit
The strategy proved successful for supermarkets/hypermarkets
New global and local macroeconomic scenario
KEY TRENDS AND DEVELOPMENTS
Global economic and financial crisis affects sales growth
Increased demand for more sophisticated products
New economic scenario could alter brand shares
Gloomy economy will steady channels’ shares
Changes within demographic structure
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ARGENTINA
ALGODONERA ACONCAGUA SA - DISPOSABLE PAPER PRODUCTS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Algodonera Aconcagua SA: Key Facts
Summary 3 Algodonera Aconcagua SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Algodonera Aconcagua SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Algodonera Aconcagua SA: Competitive Position 2008
CELULOSA CAMPANA SA - DISPOSABLE PAPER PRODUCTS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Celulosa Campana SA: Key Facts
Summary 7 Celulosa Campana SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Celulosa Campana SA: Production Statistics 2007
Summary 9 Celulosa Campana SA: Competitive Position 2008
PAPELERA DEL PLATA SA, LA - DISPOSABLE PAPER PRODUCTS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 La Papelera del Plata SA: Key Facts
Summary 11 La Papelera del Plata SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 La Papelera del Plata SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 13 La Papelera del Plata SA: Competitive Position 2008
PAPELERA SAN ANDRES DE GILES SRL - DISPOSABLE PAPER PRODUCTS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Papelera San Andres de Giles SRL: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 15 Papelera San Andres de Giles SRL: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 16 Papelera San Andres de Giles SRL: Competitive Position 2008
SERENITY SA - DISPOSABLE PAPER PRODUCTS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Serenity SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 18 Serenity SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 19 Serenity SA: Competitive Position 2008
SANITARY PROTECTION IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 32 Incontinence Products Retail Company Shares 2004-2008
Table 33 Incontinence Products Retail Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
Table 36 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 37 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 39 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 40 Wipes Retail Company Shares 2004-2008
Table 41 Wipes Retail Brand Shares 2005-2008
Table 42 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 43 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 45 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 46 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 47 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 48 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 49 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 50 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 52 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 53 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 54 Toilet Paper Retail Company Shares 2004-2008
Table 55 Toilet Paper Retail Brand Shares 2005-2008
Table 56 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 57 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 59 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 60 Tissues Retail Company Shares 2004-2008
Table 61 Tissues Retail Brand Shares 2005-2008
Table 62 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 63 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Retail Sales of Kitchen Towels: Value 2003-2008
Table 65 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 66 Kitchen Towels Retail Company Shares 2004-2008
Table 67 Kitchen Towels Retail Brand Shares 2005-2008
Table 68 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 69 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 71 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 72 Paper Tableware Retail Company Shares 2004-2008
Table 73 Paper Tableware Retail Brand Shares 2005-2008
Table 74 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 75 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 78 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 79 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 81 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013