Disposable Paper Products in Australia
Euromonitor International's Disposable Paper Products in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 93 | Publication date: Sep 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Strong growth driven by incontinence products
Disposable paper products achieved a 2007 current value growth of 4%, exactly equal to the current value CAGR achieved across the review period. The rate of growth of disposable paper products was heavily influenced during the review period by the performance of incontinence products, which moved from being small and embryonic through retail outlets to sizeable and experiencing a consequent slowing in its rate of growth.
Branded products withstand premium private label pressure
The gloom of 2006, following the launch of premium private label products by leading supermarket chains, proved by and large unwarranted. Although increasing its current value share slightly, from 9% in 2006 to 10% in 2007, the launch of premium private label, which was supported by television advertising and which attracts prime shelf space and location, has not yet captured strong consumer support.
Disposable paper products remains a two-horse race
Two companies, Kimberly-Clark Australia Pty Ltd and SCA Hygiene Australasia, continued to dominate disposable paper products with a combined 2007 value share of 64%. Even with the added competition from premium private label, this represents a slight strengthening in the position of the two leaders compared with their combined current value share of 63% achieved in the prior year.
Personal hygiene products drives supermarkets/hypermarkets to new heights
Supermarkets/hypermarkets continued to increase its dominance of disposable paper products during 2007. Whilst growth in value share was only minimal across most categories, it was particularly strong for sanitary protection and incontinence products and was a major reason for the strong growth of these items. Also, growth of private labels is helping to drive growth of supermarket/hypermarkets in Australia.
Environmental concerns yet to translate into consumer behaviour
As was shown by the November federal election polls, the environment is of major concern amongst voters. However, products offering heightened environmental friendliness benefits have been slow to be adopted by consumers, indicating that many people still see the environmental issue as a bureaucratic problem rather than a personal responsibility.
Table of contents
DISPOSABLE PAPER PRODUCTS IN AUSTRALIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong growth driven by incontinence products
Branded products withstand premium private label pressure
Disposable paper products remains a two-horse race
Personal hygiene products drives supermarkets/hypermarkets to new heights
Environmental concerns yet to translate into consumer behaviour
KEY TRENDS AND DEVELOPMENTS
Strong economy drives premium product growth
Little change in the competitive scene despite new challenges
Greater product segmentation becomes the major emphasis of new product innovation
Paper products sales influenced by demographic anomalies
Supermarkets/hypermarkets increases dominance of disposable paper products sales
Consumers are slow to react to products offering environmental benefits
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Penetration of Private Label by Sector 2003-2007
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRALIA
ABC TISSUE PRODUCTS PTY LTD - DISPOSABLE PAPER PRODUCTS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 ABC Tissue Products Pty Ltd: Key Facts
Summary 3 ABC Tissue Products Pty Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 ABC Tissue Products Pty Ltd: Competitive Position 2007
ACCANTIA HEALTH & BEAUTY LTD - DISPOSABLE PAPER PRODUCTS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Accantia Health & Beauty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Accantia Health & Beauty Ltd: Competitive Position 2007
AUSTRALIAN PACIFIC PAPER PRODUCTS - DISPOSABLE PAPER PRODUCTS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Australian Pacific Paper Products: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 Australian Pacific Paper Products: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Australian Pacific Paper Products: Competitive Position 2007
COTTONS PTY LTD - DISPOSABLE PAPER PRODUCTS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Cottons Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Cottons Pty Ltd: Competitive Position 2007
MERINO PTY LTD - DISPOSABLE PAPER PRODUCTS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Merino Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Merino Pty Ltd: Competitive Position 2007
SANITARY PROTECTION IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2007
Table 20 Sanitary Protection Retail Company Shares 2003-2007
Table 21 Sanitary Protection Retail Brand Shares 2004-2007
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
NAPPIES/DIAPERS/PANTS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 26 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2002-2007
Table 31 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007
Table 32 Retail Sales of Incontinence Products: % Value Growth 2002-2007
Table 33 Incontinence Products Retail Company Shares 2003-2007
Table 34 Incontinence Products Retail Brand Shares 2004-2007
Table 35 Forecast Retail Sales of Incontinence Products: Value 2007-2012
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012
WIPES IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 39 Wipes Retail Company Shares 2003-2007
Table 40 Wipes Retail Brand Shares 2004-2007
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL/BUDS/PADS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 45 Retail Sales of Cotton Wool/Buds by Type: %Value Breakdown 2006-2007
Table 46 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 47 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 48 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 49 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Retail Sales of Toilet Paper: Value 2002-2007
Table 51 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 52 Retail Sales of Wet Vs Dry Toilet Paper 2003-2007
Table 53 Toilet Paper Retail Company Shares 2003-2007
Table 54 Toilet Paper Retail Brand Shares 2004-2007
Table 55 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 56 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 58 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 59 Tissues Retail Company Shares 2003-2007
Table 60 Tissues Retail Brand Shares 2004-2007
Table 61 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 62 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Retail Sales of Kitchen Towels: Value 2002-2007
Table 64 Retail Sales of Kitchen Towels: % Value Growth 2002-2007
Table 65 Kitchen Towels Retail Company Shares 2003-2007
Table 66 Kitchen Towels Retail Brand Shares 2004-2007
Table 67 Forecast Retail Sales of Kitchen Towels: Value 2007-2012
Table 68 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012
PAPER TABLEWARE IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 70 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 71 Paper Tableware Retail Company Shares 2003-2007
Table 72 Paper Tableware Retail Brand Shares 2004-2007
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 74 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 77 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 78 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012