Disposable Paper Products in Austria
Euromonitor International's Disposable Paper Products in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 95 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Almost all categories are affected by a significant drop in unit prices
Aside from paper tableware and incontinence products, disposable paper products in Austria suffered a decrease in unit prices sometimes representing a strong prejudice against certain market players. This can be attributed in large part to the increasing package sizes which make for price discounts; a trend relayed further by private label products as well as discounters. Quality was not the greatest consumer preoccupation in 2006.
Incontinence products is the sector with exceptional growth
The disappearance of taboos concerning incontinence, which is now perceived as a medical condition and not a disorder to be ashamed of, has created a massive boost in this sector, which can even be expected to continue for quite some time still. The convenience of these products for the people affected, quickly make them indispensable once these people have accepted that they need them.
Offer of private label products is increasingly threatening to the leaders
A great deal of distributors including Hofer, Rewe, Spar, DM Drogeriemarkt and Schlecker are offering private label products in an increasing number of categories. With a strong focus on unit price in 2006, this represents dangerous market share wars for the leading companies. Consequently, giants like Procter & Gamble or Johnson & Johnson Austria will need to innovate to compete and stay ahead.
The importance of style and design is new for the market
Whether it is in the prints and patterns of their paper tablecloths and napkins, or in the design of the box that holds their tissues, disposable paper products are not expected to be an eye-sore in the Austrian consumer’s living room. This trend towards stylising basic commodities seems to have finally reached the market and manufacturers are reacting accordingly, offering diverse and designed products.
Manufacturers compete in product information and communication
In a number of categories where the disposable paper products have to do with intimate personal hygiene, manufacturers rival each other to best inform their customers in order to secure brand loyalty. This is especially the case in nappies/diapers/pants, sanitary protection and incontinence products for which companies have explanatory websites about their products; the trend is also extending to other subsectors.
Table of contents
DISPOSABLE PAPER PRODUCTS IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Almost all categories are affected by a significant drop in unit prices
Incontinence products is the sector with exceptional growth
Offer of private label products is increasingly threatening to the leaders
The importance of style and design is new for the market
Manufacturers compete in product information and communication
KEY TRENDS AND DEVELOPMENTS
The power of private label
The convenience factor helps to keep the value up
Demographic changes influence disposable paper products
The risk of promotions
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - AUSTRIA
DUNI GESMBH - DISPOSABLE PAPER PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Duni GesmbH: Key Facts
Summary 2 Duni GesmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Duni GesmbH: Competitive Position 2006
LOHMANN & RAUSCHER GMBH - DISPOSABLE PAPER PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Lohmann & Rauscher GmbH : Key Facts
Summary 5 Lohmann & Rauscher GmbH Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Lohmann & Rauscher International GmbH & Co KG: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 7 Lohmann & Rauscher GmbH : Competitive Position 2006
PAUL HARTMANN AUSTRIA GMBH - DISPOSABLE PAPER PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Paul Hartmann Austria GmbH : Key Facts
Summary 9 Paul Hartmann Austria GmbH : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Paul Hartmann Austria GmbH: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Paul Hartmann Austria GmbH: Competitive Position 2006
REWE AUSTRIA AG - DISPOSABLE PAPER PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Rewe Austria AG : Key Facts
Summary 13 Rewe Austria AG : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Rewe Austria AG: Competitive Position 2006
SCHLECKER AG, A - DISPOSABLE PAPER PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 A Schlecker AG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Anton Schlecker GmbH: Competitive Position 2006
SANITARY PROTECTION IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 33 Incontinence Products Retail Company Shares 2002-2006
Table 34 Incontinence Products Retail Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 39 Wipes Retail Company Shares 2002-2006
Table 40 Wipes Retail Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 45 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 46 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2001-2006
Table 50 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 52 Toilet Paper Retail Company Shares 2002-2006
Table 53 Toilet Paper Retail Brand Shares 2003-2006
Table 54 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 58 Tissues Retail Company Shares 2002-2006
Table 59 Tissues Retail Brand Shares 2003-2006
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2001-2006
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 64 Kitchen Towels Retail Company Shares 2002-2006
Table 65 Kitchen Towels Retail Brand Shares 2003-2006
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 70 Paper Tableware Retail Company Shares 2002-2006
Table 71 Paper Tableware Retail Brand Shares 2003-2006
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011