Disposable Paper Products in Austria
Euromonitor International's Disposable Paper Products in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 98 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Decline in unit prices continues
Nearly all sectors of disposable paper products recorded a decline in unit prices apart from the incontinence products, kitchen towels and paper tableware sectors. This largely occurred due to cheaper private label products, discounters and frequent promotions. Even though quality is one of the most important purchasing criteria, price also played a significant role for Austrians in 2007.
Incontinence products continues to perform well
Incontinence products put in another good performance in 2007. Incontinence products are no longer viewed with the same embarrassment as they once were and are accepted as medical requirements for sufferers. The stigma of incontinence products has been removed by means of better communication from manufacturers and the features of their products. New product launches and innovations also contributed to the sector’s healthy performance.
Ongoing competition between private label and brand manufacturers
The disposable paper products market witnessed rather strong competition between private label and brand manufacturers. Distributors such as Hofer, Rewe, Schlecker, Spar and DM Drogeriemarkt offer a wide range of products at more favourable prices in almost all sectors. Brand manufacturers are clearly affected by this, which means that they will need to invest in innovations in order to further compete with private label.
Consumers prefer one-stop shopping
The supremacy of supermarkets/hypermarkets in terms of distribution is evident in disposable paper products. Consumers now prefer one-stop shopping and this has had a negative effect on drugstores/pharmacies. The majority of products are bought in supermarkets more frequently, with the exception of sanitary protection products, which are more often bought in drugstores.
Additional information on product features
Manufacturers place great emphasis on product information and communication. This is likely to continue over the forecast period. In order to ensure brand loyalty and attract more consumers, both brand manufacturers and private label producers will invest in improved packaging and additional information on product features. Due to the strong competitive environment, both brand producers and private label are expected to perform well over the forecast period.
Table of contents
DISPOSABLE PAPER PRODUCTS IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Decline in unit prices continues
Incontinence products continues to perform well
Ongoing competition between private label and brand manufacturers
Consumers prefer one-stop shopping
Additional information on product features
KEY TRENDS AND DEVELOPMENTS
Environmental products emerging
Ongoing growth of private label
Innovation and convenience drive impulse purchases
Impacts of demographic changes
Potential threat – competitor promotions
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Penetration of Private Label by Sector 2003-2007
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
DUNI GESMBH - DISPOSABLE PAPER PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Duni GesmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Duni GesmbH: Competitive Position 2007
LOHMANN & RAUSCHER GMBH - DISPOSABLE PAPER PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Lohmann & Rauscher GmbH: Key Facts
Summary 5 Lohmann & Rauscher GmbH Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Lohmann & Rauscher GmbH: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 7 Lohmann & Rauscher GmbH: Competitive Position 2007
PAPSTAR ÖSTERREICH VERTRIEBS AG - DISPOSABLE PAPER PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Papstar Österreich Vertriebs AG: Key Facts
Summary 9 Papstar Österreich Vertriebs AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Papstar Österreich Vertriebs AG: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 11 Papstar Österreich Vertriebs AG: Competitive Position 2007
PAUL HARTMANN AUSTRIA GMBH - DISPOSABLE PAPER PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Paul Hartmann Austria GmbH: Key Facts
Summary 13 Paul Hartmann Austria GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Paul Hartmann Austria GmbH: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Paul Hartmann Austria GmbH : Competitive Position 2007
REWE AUSTRIA AG - DISPOSABLE PAPER PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Rewe Austria AG: Key Facts
Summary 17 Rewe Austria AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Rewe Austria AG: Competitive Position 2007
SANITARY PROTECTION IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2007
Table 20 Sanitary Protection Retail Company Shares 2003-2007
Table 21 Sanitary Protection Retail Brand Shares 2004-2007
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
NAPPIES/DIAPERS/PANTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 26 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2002-2007
Table 31 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007
Table 32 Retail Sales of Incontinence Products: % Value Growth 2002-2007
Table 33 Incontinence Products Retail Company Shares 2003-2007
Table 34 Incontinence Products Retail Brand Shares 2004-2007
Table 35 Forecast Retail Sales of Incontinence Products: Value 2007-2012
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012
WIPES IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 39 Wipes Retail Company Shares 2003-2007
Table 40 Wipes Retail Brand Shares 2004-2007
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL/BUDS/PADS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 45 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2007
Table 46 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 47 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 48 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 49 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Retail Sales of Toilet Paper: Value 2002-2007
Table 51 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 52 Retail Sales of Wet Vs Dry Toilet Paper 2003-2007
Table 53 Toilet Paper Retail Company Shares 2003-2007
Table 54 Toilet Paper Retail Brand Shares 2004-2007
Table 55 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 56 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 58 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 59 Tissues Retail Company Shares 2003-2007
Table 60 Tissues Retail Brand Shares 2004-2007
Table 61 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 62 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Retail Sales of Kitchen Towels: Value 2002-2007
Table 64 Retail Sales of Kitchen Towels: % Value Growth 2002-2007
Table 65 Kitchen Towels Retail Company Shares 2003-2007
Table 66 Kitchen Towels Retail Brand Shares 2004-2007
Table 67 Forecast Retail Sales of Kitchen Towels: Value 2007-2012
Table 68 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012
PAPER TABLEWARE IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 70 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 71 Paper Tableware Retail Company Shares 2003-2007
Table 72 Paper Tableware Retail Brand Shares 2004-2007
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 74 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 77 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 78 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012