Disposable Paper Products in Austria
Euromonitor International's Disposable Paper Products in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 96 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Growth, but not dynamic
Since the disposable paper products market mainly follows demographic trends, and the Austrian population is stagnating as a whole, the changes in 2008 were not dynamic. However, the overall market recorded slightly positive growth. Whilst sales of nappies/diapers/pants declined, incontinence products represented the most dynamic category due to the inversion of the generation pyramid.
Financial crisis impacts sales
Towards the end of 2008, an increasing number of Austrian consumers began talking about the financial crisis and worrying about its consequences, even though the Austrian government felt impelled to guarantee private deposits to increase consumer confidence. Since confidence in financial markets was fading, consumer confidence also suffered, with Austrians becoming more price-sensitive and cautious about their spending, opting to increase savings at the expense of expendable consumer goods.
Private label stays strong
In the Austrian market, several private label brands are especially important, amongst them those of the retailers Rewe, DM, Hofer and Schlecker. Austrians are aware of the similar quality of private label products, and are less concerned about brands when it comes to disposable paper products. Furthermore, Austrians were already very price-sensitive, and then were also influenced by mistrust in markets due to the financial crisis.
Discounters encounter growing competition
During the review period, Austrians increasingly shopped at discounters for the cheapest products. However, supermarkets/hypermarkets increasingly reacted to this trend, offering their own private label products and increasingly low prices. Many Austrian consumers are comparing prices to make sure they are obtaining the best deal possible. They are increasingly discovering that discounters do not necessarily offer the best value for money any longer, while supermarkets/hypermarkets offer them a larger product range and access to branded products.
Healthy and green
It is expected that companies will increasingly try to gain market share and strengthen their consumer appeal by concentrating on healthy and hygienic scents, fragrances and lotions, as well as environmentally-friendly products and packaging. In other words, the current trends are expected to continue over the forecast period, with growth in categories such as incontinence products, and a decline in categories such as nappies/diapers/pants.
Table of contents
DISPOSABLE PAPER PRODUCTS IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth, but not dynamic
Financial crisis impacts sales
Private label stays strong
Discounters encounter growing competition
Healthy and green
KEY TRENDS AND DEVELOPMENTS
Demographics, demographics, demographics
Simply no time to clean
Private label gains respect
Dissociation between lowest price and discounters
Environmentally-friendly products and packaging
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
DUNI GESMBH - DISPOSABLE PAPER PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Duni GesmbH: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 Duni GesmbH: Competitive Position 2008
LOHMANN & RAUSCHER GMBH - DISPOSABLE PAPER PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Lohmann & Rauscher GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Lohmann & Rauscher GmbH: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 6 Lohmann & Rauscher GmbH: Competitive Position 2008
PAPSTAR ÖSTERREICH VERTRIEBS AG - DISPOSABLE PAPER PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Papstar Österreich Vertriebs AG: Key Facts
Summary 8 Papstar Vertriebs GmbH & Co KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Papstar Österreich Vertriebs AG: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 10 Papstar Österreich Vertriebs AG: Competitive Position 2008
PAUL HARTMANN AUSTRIA GMBH - DISPOSABLE PAPER PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Paul Hartmann Austria GmbH: Key Facts
Summary 12 Paul Hartmann Austria GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Paul Hartmann Austria GmbH: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 14 Paul Hartmann Austria GmbH: Competitive Position 2008
REWE AUSTRIA AG - DISPOSABLE PAPER PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Rewe Austria AG: Key Facts
Summary 16 Rewe Austria AG: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 17 Rewe Austria AG: Competitive Position 2008
SANITARY PROTECTION IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 32 Incontinence Products Retail Company Shares 2004-2008
Table 33 Incontinence Products Retail Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 38 Wipes Retail Company Shares 2004-2008
Table 39 Wipes Retail Brand Shares 2005-2008
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 52 Toilet Paper Retail Company Shares 2004-2008
Table 53 Toilet Paper Retail Brand Shares 2005-2008
Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 58 Tissues Retail Company Shares 2004-2008
Table 59 Tissues Retail Brand Shares 2005-2008
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2003-2008
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 64 Kitchen Towels Retail Company Shares 2004-2008
Table 65 Kitchen Towels Retail Brand Shares 2005-2008
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 70 Paper Tableware Retail Company Shares 2004-2008
Table 71 Paper Tableware Retail Brand Shares 2005-2008
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013