Disposable Paper Products in Azerbaijan
Euromonitor International's Disposable Paper Products in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 89 | Publication date: Jun 2009
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Demand, Convenience, Advertising and Pricing Stimulate Growth
In 2008, overall retail value sales enjoyed growth in consumer demand thanks to the appearance of new products. Disposable paper products is experiencing widespread development due to increasing demand from lower-income consumers. Growth was in line with rising consumer purchasing power, markedly affected by improvements in the usage of personal hygiene items and so enabling healthy, positive volume and value growth rates. The main drivers were convenience of use, advertising, wide product portfolios, flexible prices, growth in incomes and changing lifestyles.
Promotional Campaigns Boost Demand
Promotional campaigns, packaging strategies and a widespread flow of new products were the major events in 2008. Almost all areas of disposable paper products registered new product launches within various price segments and utilising a variety of packaging formats. Toilet paper, kitchen towels, napkins and tissues were notable for active promotional campaigns featuring offers such as six rolls for the price of four, or 25% off. Furthermore, a growing number of products featuring various fragrances and moisturising elements were launched in both 2007 and 2008.
Competition Between Major Players Intensifies
In Azerbaijan, disposable paper products is controlled almost completely by distributing companies importing the products of Procter & Gamble ZAO, Kimberly-Clark Corp, SCA Group, Ipek Kagit Sanayi ve Ticaret AS and others. The strong positions of both foreign and domestic players were maintained by active investment in the advertising of their brands, mostly on television and posters. The most advertised multinational brands are Pampers, Huggies, Molfix, Always, Discreet, Libresse, Molped, Kotex, Kleenex and Selpak. Sales at Ipek Kagit Sanayi ve Ticaret benefited from successful promotional campaigns in toilet paper, tissues, napkins and kitchen towels. Kleenex pocket handkerchiefs were launched featuring various scents and softening elements. Domestic manufacturing exists within cotton wool/buds/pads, napkins, tissues, kitchen towels and toilet paper, with Sun from Qafqaz Paper Industry Co being the only advertised domestic brand. Although local companies strive for the leading positions in such areas, for toilet paper and cotton wool/buds/pads these are held by Turkish manufacturers.
Distribution Channels Are Enlarged
In 2008, the most common distribution channels for disposable paper products were independent small grocers, discounters, supermarkets/hypermarkets, health and beauty retailers, department stores, kiosks and outdoor markets. Supermarkets/hypermarkets witnessed strong and growing popularity among consumers since these outlets offer the largest range of products. The success of household care wipes was largely due to their widespread availability in supermarkets/hypermarkets together with strategic and eye-catching placement on the shelves. Health and beauty retailers also enlarged their product portfolios, capturing sales by actively deploying the successful methods implemented by supermarkets/hypermarkets.
Forecast Performance Has a Bright Outlook
Over the forecast period sales of disposable paper products will witness continued solid growth in both volume and value terms, stimulated by rising consumer incomes and improving living standards. Almost all areas will witness new product launches within all price segments and/or improvements to established designs and packaging. Competition between domestic and imported products will be intensified by companies launching a greater number of softer, fragranced varieties in those categories where local products were seeing active growth. Wipes in particular will entice consumers thanks to new product launches and innovative technology, such as electro-static varieties.
Table of contents
DISPOSABLE PAPER PRODUCTS IN AZERBAIJAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Demand, Convenience, Advertising and Pricing Stimulate Growth
Promotional Campaigns Boost Demand
Competition Between Major Players Intensifies
Distribution Channels Are Enlarged
Forecast Performance Has a Bright Outlook
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Sanitary Towels by Type of Use: % Value Analysis 2005-2008
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Sanitary Protection Retail Company Shares 2004-2008
Table 20 Sanitary Protection Retail Brand Shares 2005-2008
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 25 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 30 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 31 Incontinence Products Retail Company Shares 2004-2008
Table 32 Incontinence Products Retail Brand Shares 2005-2008
Table 33 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 36 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 37 Wipes Retail Company Shares 2004-2008
Table 38 Wipes Retail Brand Shares 2005-2008
Table 39 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 40 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 41 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 42 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 43 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 44 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 45 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 46 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 47 Retail Sales of Toilet Paper: Value 2003-2008
Table 48 Retail Sales of Toilet Paper: % Value Growth 2003-2008
Table 49 Toilet Paper Retail Company Shares 2004-2008
Table 50 Toilet Paper Retail Brand Shares 2005-2008
Table 51 Forecast Retail Sales of Toilet Paper: Value 2008-2013
Table 52 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 53 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 54 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 55 Tissues Retail Company Shares 2004-2008
Table 56 Tissues Retail Brand Shares 2005-2008
Table 57 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 58 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 59 Retail Sales of Kitchen Towels: Value 2003-2008
Table 60 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 61 Retail Sales of Kitchen Towels: Value 2003-2008
Table 62 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 63 Kitchen Towels Retail Company Shares 2004-2008
Table 64 Kitchen Towels Retail Brand Shares 2005-2008
Table 65 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 66 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 67 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 68 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 69 Paper Tableware Retail Company Shares 2004-2008
Table 70 Paper Tableware Retail Brand Shares 2005-2008
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
AYLA CO
Strategic Direction
Key Facts
Summary 2 Ayla Co: Key Facts
Summary 3 Ayla Co: Operational Indicators 2005-2007
Company Background
Production
Competitive Positioning
Summary 4 Ayla Co: Competitive Position 2008
ENGIN LTD
Strategic Direction
Key Facts
Summary 5 Engin Ltd: Key Facts
Summary 6 Engin Ltd: Operational Indicators 2005-2007
Company Background
Production
Competitive Positioning
Summary 7 Engin Ltd: Competitive Position 2008
QAFQAZ PAPER INDUSTRY CO
Strategic Direction
Key Facts
Summary 8 Qafqaz Paper Industry Co: Key Facts
Summary 9 Qafqaz Paper Industry Co: Operational Indicators 2005-2007
Company Background
Production
Summary 10 Qafqaz Paper Industry Co: Production Statistics 2007
Competitive Positioning
Summary 11 Qafqaz Paper Industry Co: Competitive Position 2008