Disposable Paper Products in Belarus
Euromonitor International's Disposable Paper Products in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 162 | Publication date: Jul 2009
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Strong and stable development
Disposable paper products in Belarus maintained its strong and stable development in 2008. Value growth was slightly higher than in 2007, driven by greater awareness of personal hygiene, new product development and higher disposable incomes. Toilet paper, wipes and paper tableware posted the most dynamic value growth rates in 2008. By contrast, value growth of sanitary protection showed signs of slowing down.
Key factors drive value growth
Growth of disposable paper products in Belarus was underpinned by the several factors in 2008. The most important were higher disposable incomes, greater awareness of personal hygiene, growing appreciation of good hygiene standards and wider availability of products in retail outlets, helped by new product development and advertising campaigns. Competition intensified, with new companies entering wipes and a new product launch in nappies/diapers/pants, which was previously dominated by only three international brands. The majority of new product launches were from Russian companies and were positioned at the lower end of the standard price segment. New improved versions of existing brands from leading multinationals also appeared at the end of the review period.
Multinationals retain their leading positions
Multinationals retained their leading positions across all disposable paper products categories in 2008, benefiting from stronger financial backing for their new product development and brand extension, and more intensive advertising and promotion. A few domestic companies continued to operate, focusing on specific categories in order to remain competitive. Domestic companies competed only in the economy price segment, with “budget-oriented brands”. Despite bureaucratic obstacles and market forces, leading international brands and companies have a strong presence in disposable paper products in Belarus. Growing brand awareness, bigger advertising budgets and higher demand for their products has enabled international brands to secure a strong presence and influence, with substantial value shares and well-developed relationships with distributors and retailers.
Distribution becomes more sophisticated
Distribution of disposable paper products in Belarus continued shifting to more modern retail outlets in 2008. The development of large supermarkets/hypermarkets, offering convenient locations, free parking, competitive price policies and discounting, led to a greater emphasis on value for money. Other non-grocery retailers lost value shares during the review period but remained the leading distribution channel. Supermarkets/hypermarkets gained value shares, thanks to the growing number of outlets and increased shelf space for disposable paper products. In general, state-owned and other large department stores maintained their value shares and positions in 2008. Internet retailing became increasingly popular, particularly for nappies/diapers/pants, incontinence products, sanitary protection and wipes. Health and beauty retailers, such as chemists/pharmacies, do not play a significant role in the distribution of disposable paper products in Belarus.
Rising disposable incomes will drive value growth over the forecast period
Rising disposable incomes will drive value growth and more sophisticated demand for disposable paper products over the forecast period. The fact that per capita consumption of disposable paper products is low in Belarus compared to Western European countries offers good growth potential. Multinationals, with production facilities in neighbouring Russia, Ukraine and Poland, will maintain their dominance. Imports of disposable paper products to Belarus will grow over the forecast period. Leading international companies are very unlikely to begin domestic production in Belarus, as the local market is heavy regulated and has high barriers for new entrants.
Table of contents
DISPOSABLE PAPER PRODUCTS IN BELARUS : MARKET INSIGHT
EXECUTIVE SUMMARY
Key factors drive value growth
Multinationals retain their leading positions
Distribution becomes more sophisticated
Rising disposable incomes will drive value growth over the forecast period
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Sanitary towels by type of use: % value analysis 2004-2007
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Sanitary Protection Retail Company Shares 2004-2008
Table 20 Sanitary Protection Retail Brand Shares 2005-2008
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 21 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 23 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 24 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 25 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 27 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 28 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 29 Incontinence Products Retail Company Shares 2004-2008
Table 30 Incontinence Products Retail Brand Shares 2005-2008
Table 31 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 32 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 33 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 34 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 35 Wipes Retail Company Shares 2004-2008
Table 36 Wipes Retail Brand Shares 2005-2008
Table 37 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 38 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 40 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 41 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 42 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 43 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 44 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 45 Retail Sales of Toilet Paper: Value 2003-2008
Table 46 Retail Sales of Toilet Paper: % Value Growth 2003-2008
Table 47 Toilet Paper Retail Company Shares 2004-2008
Table 48 Toilet Paper Retail Brand Shares 2005-2008
Table 49 Forecast Retail Sales of Toilet Paper: Value 2008-2013
Table 50 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 51 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 52 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 53 Tissues Retail Company Shares 2004-2008
Table 54 Tissues Retail Brand Shares 2005-2008
Table 55 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 56 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 57 Retail Sales of Kitchen Towels: Value 2003-2008
Table 58 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 59 Kitchen Towels Retail Company Shares 2004-2008
Table 60 Kitchen Towels Retail Brand Shares 2005-2008
Table 61 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 62 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 63 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 64 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 65 Paper Tableware Retail Company Shares 2004-2008
Table 66 Paper Tableware Retail Brand Shares 2005-2008
Table 67 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 68 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME (AFH) DISPOSABLE PAPER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 69 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 70 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 71 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 72 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 73 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 74 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DENSYBEL OOO
Strategic Direction
Key Facts
Summary 2 Densybel OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Densybel OOO: Competitive Position 2008
KAMPARY OOO
Strategic Direction
Key Facts
Summary 4 Kampary OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Kampary OOO: Competitive Position 2008
SIPTO OOO
Strategic Direction
Key Facts
Summary 6 Sipto OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Sipto OOO: Competitive Position 2008
DISPOSABLE PAPER PRODUCTS IN BELARUS
EXECUTIVE SUMMARY
Key factors drive value growth
Multinationals retain their leading positions
Distribution becomes more sophisticated
Rising disposable incomes will drive value growth over the forecast period
MARKET INDICATORS
Table 75 Birth Rates 2003-2008
Table 76 Infant Population 2003-2008
Table 77 Female Population by Age 2003-2008
Table 78 Total Population by Age 2003-2008
Table 79 Households 2003-2008
Table 80 Forecast Infant Population 2008-2013
Table 81 Forecast Female Population by Age 2008-2013
Table 82 Forecast Total Population by Age 2008-2013
Table 83 Forecast Households 2008-2013
MARKET DATA
Table 84 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 85 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 86 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 87 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 88 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 89 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 8 Summary - Research Sources
LOCAL COMPANY PROFILES - BELARUS
DENSYBEL OOO - DISPOSABLE PAPER PRODUCTS - BELARUS
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Summary - Densybel OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Summary - Densybel OOO: Competitive Position 2008
KAMPARY OOO - DISPOSABLE PAPER PRODUCTS - BELARUS
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Summary - Kampary OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Summary - Kampary OOO: Competitive Position 2008
SIPTO OOO - DISPOSABLE PAPER PRODUCTS - BELARUS
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Summary - Sipto OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Summary - Sipto OOO: Competitive Position 2008
SANITARY PROTECTION IN BELARUS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 90 Sanitary towels by type of use: % value analysis 2004-2007
Table 91 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 92 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 93 Sanitary Protection Retail Company Shares 2004-2008
Table 94 Sanitary Protection Retail Brand Shares 2005-2008
NAPPIES/DIAPERS/PANTS IN BELARUS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 95 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 96 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 97 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
Table 98 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 99 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 100 Nappies/Diapers/Pants Retail Company Shares 2004-2008
INCONTINENCE PRODUCTS IN BELARUS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 101 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 102 Incontinence Products Retail Company Shares 2004-2008
Table 103 Incontinence Products Retail Brand Shares 2005-2008
Table 104 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 105 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
Table 106 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
WIPES IN BELARUS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 107 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 108 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 109 Wipes Retail Company Shares 2004-2008
Table 110 Wipes Retail Brand Shares 2005-2008
Table 111 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 112 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN BELARUS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 114 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 115 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 116 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 117 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 118 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN BELARUS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 119 Retail Sales of Toilet Paper: Value 2003-2008
Table 120 Retail Sales of Toilet Paper: % Value Growth 2003-2008
Table 121 Toilet Paper Retail Company Shares 2004-2008
Table 122 Toilet Paper Retail Brand Shares 2005-2008
Table 123 Forecast Retail Sales of Toilet Paper: Value 2008-2013
Table 124 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013
TISSUES IN BELARUS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 125 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 126 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 127 Tissues Retail Company Shares 2004-2008
Table 128 Tissues Retail Brand Shares 2005-2008
Table 129 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 130 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN BELARUS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 131 Retail Sales of Kitchen Towels: Value 2003-2008
Table 132 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 133 Kitchen Towels Retail Company Shares 2004-2008
Table 134 Kitchen Towels Retail Brand Shares 2005-2008
Table 135 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 136 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN BELARUS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 137 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 138 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 139 Paper Tableware Retail Company Shares 2004-2008
Table 140 Paper Tableware Retail Brand Shares 2005-2008
Table 141 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 142 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN BELARUS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 143 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 144 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 145 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 146 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 147 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 148 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013