Disposable Paper Products in Belgium
Euromonitor International's Disposable Paper Products in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 95 | Publication date: Jul 2009
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Stagnant Growth
Disposable paper products in Belgium registered minimal current value growth in 2008. In constant value terms, though, all categories recorded worse performance that what was experienced during the review period, with incontinence products being the only category to show positive growth. Being largely perceived as commodity items, disposable paper products were affected by the deteriorating economy. Consumers looked for either price promotions or cheaper private label products, and this had a detrimental effect on unit prices. However, volume sales were either maintained or even positive in 2008.
Incontinence Products Drives Disposable Paper Products
Sales of incontinence products continued to be driven by the ageing population in Belgium. This category showed far above average growth levels in both value and volume terms, more so than disposable paper products as a whole, and easily maintained its status as the best performing category. The entrance of Procter & Gamble Benelux SA NV with its Always Envive brand in 2008 served to increase the competitiveness of incontinence products and ensured added dynamism. Growth is forecast to remain positive, especially in light incontinence products, well into the forecast period.
Procter & Gamble Increasing Penetration
Private label remained the largest force in disposable paper products in Belgium and further consolidated its leadership in 2008. Procter & Gamble, meanwhile, continued to lead as the major branded manufacturer in 2008. This was due to its considerable presence in two of the three most valuable categories – nappies/diapers/pants and sanitary protection. Its entrance into the lucrative category of incontinence products further increased this company’s penetration in Belgian disposable paper products.
Supermarkets/hypermarkets’ Sales Dominate
Sales of disposable paper products in Belgium in 2008 were dominated by grocery outlets. Within these, supermarkets/hypermarkets commanded the majority of total sales in 2008. Discounters became increasingly important in 2008, due to its expansion in Belgium. Particularly relevant were sales of toilet paper via discounters.
Overall Negative Value Growth for Forecast Period
In Belgium, sales of disposable paper products are expected to decline in constant value terms over the forecast period. Volume growth is expected to fare more favourably. This will be partly due to the importance of private label products as well as to the growth category of light incontinence products. Whether premiumisation of products – especially in toilet paper – continues as a trend will be partly defined by the short to medium term economic climate.
Table of contents
DISPOSABLE PAPER PRODUCTS IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Stagnant Growth
Incontinence Products Drives Disposable Paper Products
Procter & Gamble Increasing Penetration
Supermarkets/hypermarkets’ Sales Dominate
Overall Negative Value Growth for Forecast Period
KEY TRENDS AND DEVELOPMENTS
Private Label and Discounters Increasingly Important
Procter & Gamble Leads and Increases its Penetration
Potential from Ageing Population and Increasing Birth Rate
Promotional Activity Increasingly Important
Distribution Channels Continue to Change
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
BOLTON BELGIUM - DISPOSABLE PAPER PRODUCTS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bolton Belgium: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Bolton Belgium: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 4 Bolton Belgium: Competitive Position 2008
DUNI BENELUX BV - DISPOSABLE PAPER PRODUCTS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Duni Benelux BV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Duni Benelux BV: Competitive Position 2008
FHP VILEDA SCS - DISPOSABLE PAPER PRODUCTS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 7 FHP Vileda SCS: Key Facts
Summary 8 FHP Vileda SCS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 FHP Vileda SCS: Competitive Position 2008
ONTEX NV - DISPOSABLE PAPER PRODUCTS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Ontex NV: Key Facts
Summary 11 Ontex NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Ontex NV: Competitive Position 2008
SCA HYGIENE PRODUCTS SA NV - DISPOSABLE PAPER PRODUCTS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 13 SCA Hygiene Products SA/NV: Key Facts
Summary 14 SCA Hygiene Products SA/NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 SCA Hygiene Products SA/NV: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 SCA Hygiene Products SA/NV: Competitive Position 2008
SANITARY PROTECTION IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 32 Incontinence Products Retail Company Shares 2004-2008
Table 33 Incontinence Products Retail Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 38 Wipes Retail Company Shares 2004-2008
Table 39 Wipes Retail Brand Shares 2005-2008
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 52 Toilet Paper Retail Company Shares 2004-2008
Table 53 Toilet Paper Retail Brand Shares 2005-2008
Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 58 Tissues Retail Company Shares 2004-2008
Table 59 Tissues Retail Brand Shares 2005-2008
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2003-2008
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 64 Kitchen Towels Retail Company Shares 2004-2008
Table 65 Kitchen Towels Retail Brand Shares 2005-2008
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 70 Paper Tableware Retail Company Shares 2004-2008
Table 71 Paper Tableware Retail Brand Shares 2005-2008
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013