Disposable Paper Products in Bolivia
Euromonitor International's Disposable Paper Products in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 78 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Rising household penetration supports positive market performance in 2006
Though it showed a somewhat uneven development from year to year, Bolivia’s disposable paper products market performed well over the review period as a whole, with current value sales growing at a CAGR of 5%. According to manufacturers, growth in current value sales was driven by rising disposable incomes and the penetration of certain disposable paper product types in Bolivian households. Less mature sectors like nappies/diapers/pants, wipes and tissues registered stronger growth in current value sales than sectors like toilet paper and sanitary protection, where household product penetration was already quite high in 2001. Nappies/diapers/pants also benefited from demographic trends, with Bolivia’s high birth rate driving demand. The market as a whole continued to develop positively in 2006, with all sectors showing robust growth in current value terms.
High raw material costs lead to increases in imports and domestic production
Bolivian consumers are highly price sensitive, meaning manufacturers must keep their prices at an acceptably low level if they wish to maintain or improve market value shares and volume sales. International paper prices rose in 2006, driving manufacturers and importers in Bolivia’s disposable paper products market to try and cut costs and seek out cheaper suppliers. Kimberly Bolivia, for example, increased its domestic production operations. Promotora de Eventos SA (PROESA) and Copelme SA meanwhile were compelled to change suppliers and offer lower quality products at lower prices. Accordingly, these and other companies began to import more products from regional countries like Colombia and Peru. While Colombian products tended to be of a higher quality, Bolivian manufacturers generally preferred to source products from Peru, which were free from import taxes under a Trade Agreement between the two countries. This allowed companies in individual disposable paper products sectors to keep price hikes arising from higher raw material costs to a minimum in 2006.
Contraband products continue to play a major role in the Bolivian market
The widespread availability of contraband products continued to limit the development of Bolivia’s disposable paper products market in 2006. Low quality contraband disposable paper products are available at open markets throughout the country, and they retail at significantly cheaper prices than branded products from licensed manufacturers. During the review period, Kimberly Bolivia estimated that contraband products represented around 30% of total disposable paper products volume sales. The penetration of contraband products is strongest in toilet paper, nappies/diapers/pants and tissues, where the price gap with branded products is highest. Copelme was the only large player which manufactured all of its products in Bolivia in 2006. While companies like Kimberly Bolivia do manufacture some products locally, they also import significant quantities from neighbouring and regional countries.
Products made from recycled materials continue to dominate toilet paper
Cheaper or economy products accounted for the highest share of disposable paper products volume sales in 2006, retaining a dominant position in more mature sectors like toilet paper. Comparatively low disposable incomes and high price sensitivity means that Bolivian consumers are generally willing to accept lower quality toilet paper products as long as they are cheap. Economy toilet paper products are usually made with recycled paper, and thus tend to be coloured rather than white. Most economy toilet paper products sold in the country are contraband, usually in plastic bags containing 20 rolls. Pink and green are the most popular colours. Licensed manufacturers like Kimberly Bolivia and Companex also produce economy toilet paper products made from recycled paper, but most consumers prefer cheaper contraband products.
Competition will intensify as the market maintains its positive development
As disposable incomes and household penetration continue to rise, Bolivia’s disposable paper products market is expected to maintain its positive development over the forecast period. All sectors will show growth in constant value terms as companies introduce new brands and extend existing lines. Less mature sectors like kitchen towels, incontinence products and wipes will show faster growth in constant value terms than those where household product penetration is already high, such as toilet paper for example. As demand for disposable paper products grows, competition in the market is expected to intensify. Multinational Kimberly-Clark and its domestic arm Kimberly Bolivia were the major players in 2006, followed by Copelme, the only manufacturer to produce all of its products locally. These and other leading companies will have to invest in new product developments and find ways to cut costs if they are to successfully resist the challenge of new entrants attracted by the positive outlook for Bolivia’s disposable paper products market.
Table of contents
DISPOSABLE PAPER PRODUCTS IN BOLIVIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Rising household penetration supports positive market performance in 2006
High raw material costs lead to increases in imports and domestic production
Contraband products continue to play a major role in the Bolivian market
Products made from recycled materials continue to dominate toilet paper
Competition will intensify as the market maintains its positive development
KEY TRENDS AND DEVELOPMENTS
Personal hygiene products account for the bulk of market current value sales
Economic improvements boost demand for AFH disposable paper products
Price still comes before quality for most Bolivian consumers
Nappies/diapers/pants retains excellent potential for further development
Increasing competition drives improvements in domestic production
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
Socioe Economic Levels in Bolivia
SANITARY PROTECTION – BOLIVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Sanitary Protection Retail Company Shares 2002-2006
Table 20 Sanitary Protection Retail Brand Shares 2003-2006
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS – BOLIVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 25 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS – BOLIVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Retail Sales of Incontinence Products: Value 2001-2006
Table 30 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 31 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 32 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES – BOLIVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 33 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 34 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 35 Wipes Retail Company Shares 2002-2006
Table 36 Wipes Retail Brand Shares 2003-2006
Table 37 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 38 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS – BOLIVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 40 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 41 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 42 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 43 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 44 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER – BOLIVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 45 Retail Sales of Toilet Paper: Value 2001-2006
Table 46 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 47 Toilet Paper Retail Company Shares 2002-2006
Table 48 Toilet Paper Retail Brand Shares 2003-2006
Table 49 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 50 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES – BOLIVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 51 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 52 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 53 Tissues Retail Company Shares 2002-2006
Table 54 Tissues Retail Brand Shares 2003-2006
Table 55 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 56 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS – BOLIVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 57 Retail Sales of Kitchen Towels: Value 2001-2006
Table 58 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 59 Kitchen Towels Retail Company Shares 2002-2006
Table 60 Kitchen Towels Retail Brand Shares 2003-2006
Table 61 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 62 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE – BOLIVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 63 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 64 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 65 Paper Tableware Retail Company Shares 2002-2006
Table 66 Paper Tableware Retail Brand Shares 2003-2006
Table 67 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 68 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME (AFH) PRODUCTS – BOLIVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 69 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 70 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 71 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 72 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 73 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 74 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
COPELME SA
Strategic Direction
Key Facts
Summary 1 Copelme SA: Key Facts
Summary 2 Copelme SA: Operational Indicators 2004-2006
Company Background
Production
Summary 3 Copelme SA: Production Statistics 2006
Competitive Positioning
Summary 4 Copelme SA: Competitive Position 2006