Disposable Paper Products in Brazil
Euromonitor International's Disposable Paper Products in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 111 | Publication date: Aug 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Private label increases its distribution presence
Changes in shopping habits and consumer loyalty strategies have encouraged the growth of private label in chemists/drugstores, convenience stores, and discounters. All large retail chains have invested heavily in expanding their ranges to include private label cosmetics and toiletries, and personal hygiene products. Private label still suffers competition from the informal marketplace, which offers products that are perceived to be similar to private label in terms of quality. This trend has encouraged manufacturers to invest in packaging and quality to resist the competition from cheaper alternatives.
Low inflation and good economic prospects keep unit prices stable
Strong competition and a stable economy have kept unit prices largely stable, encouraging consumption, particularly for products such as cotton wool/buds/pads products and paper tableware, where consumers tend to be most price conscious. Even for products with low profit margins, there is little incentive to increase unit prices in the short term, since stable prices have stimulated volume growth.
Standard toilet paper shows consumers will choose quality over price
Manufacturers and retailers of toilet paper were pleasantly surprised at the performance of high-quality, single-ply toilet paper during 2006. A surplus in production capacity and the introduction of standard products by smaller companies at lower prices narrowed the difference in price between standard and economy toilet paper. Faced with a choice between an economy product only slightly less expensive than a better quality standard alternative, consumers preferred to spend more.
Great opportunity in mixed packs for sanitary protection and nappies/diapers
In what could be considered an extension of the recently introduced low-unit packages aimed at lower-income consumers, manufacturers offered various products in kits or multi-packs. Consumers with limited spending power could therefore purchase sanitary protection products on a monthly basis, for example, with a calculated number of pantyliners, tampons, and wipes in one, conveniently priced pack. The idea was first introduced with the o b tampons multi-pack in 2003, which offered different size tampons in one pack; the concept may be expanded to nappies/diapers in the short term.
The Brazilian currency encourages imports in nappies/diapers
With the relative strength of the Brazilian currency, stable at approximately US$0.60 since mid-2005, Brazilian manufacturers have supplied the domestic market with products imported from the US, Argentina and Chile. Imports of nappies/diapers grew by an astonishing 370% in 2005-2006, as companies like Procter & Gamble do Brasil SA introduced Pampers Activos, produced in Argentina, and disposable pants manufactured in the US, to Brazil. Various manufacturers of tissues, toilet paper, sanitary protection, and nappies/diapers increased their imports of value-added products from Mercosul countries. In most cases the unit price for these products was pegged at the national level.
Table of contents
DISPOSABLE PAPER PRODUCTS IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Private label increases its distribution presence
Low inflation and good economic prospects keep unit prices stable
Standard toilet paper shows consumers will choose quality over price
Great opportunity in mixed packs for sanitary protection and nappies/diapers
The Brazilian currency encourages imports in nappies/diapers
KEY TRENDS AND DEVELOPMENTS
The 65-year-old-and-over population continues to grow
Female per capita disposable income increases by 7.3% in a 6-year period
10% increase in disposable income leads to higher consumer confidence
Single-parent households account for 20% of total households
Negative growth in the infant population
Private label
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - BRAZIL
ALOéS & ALOéS INDúSTRIA E COMéRCIO LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Aloés & Aloés Indústria e Comércio Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Aloés & Aloés Indústria e Comércio Ltda: Competitive Position 2006
JOHNSON & JOHNSON INDúSTRIA E COMéRCIO LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Johnson & Johnson Indústria e Comércio Ltda: Key Facts
Summary 4 Johnson & Johnson Indústria e Comércio Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Johnson & Johnson Indústria e Comércio Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Johnson & Johnson Indústria e Comércio Ltda: Competitive Position 2006
KIMBERLY-CLARK BRASIL INDúSTRIA E COMéRCIO DE PRODUTOS DE HIGIENE LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Kimberly-Clark Brasil Indústria e Comércio de Produtos de Higiene Ltda: Key Facts
Summary 8 Kimberly-Clark Brasil Indústria e Comércio de Produtos de Higiene Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Kimberly-Clark Brasil Indústria e Comércio de Produtos de Higiene Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Kimberly-Clark Brasil Indústria e Comércio de Produtos de Higiene Ltda: Competitive Position 2006
MABESA DO BRASIL SA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Mabesa do Brasil SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 12 Mabesa do Brasil SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Mabesa do Brasil SA: Competitive Position 2006
MANIKRAFT GUAIANAZES INDúSTRIA DE CELULOSE E PAPEL - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Manikraft Guaianazes Indústria de Celulose e Papel: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Manikraft Guaianazes Indústria de Celulose e Papel: Competitive Position 2006
MELHORAMENTOS PAPéIS LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Melhoramentos Papéis Ltda: Key Facts
Summary 17 Melhoramentos Papéis Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Melhoramentos Papéis Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 19 Melhoramentos Papéis Ltda: Competitive Position 2006
MILI SA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Mili SA: Key Facts
Summary 21 Mili SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 22 Mili SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 23 Mili SA: Competitive Position 2006
POM POM PRODUTOS HIGIêNICOS LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Pom Pom Produtos Higiênicos Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Pom Pom Produtos Higiênicos Ltda: Competitive Position 2006
PROCTER & GAMBLE DO BRASIL SA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Procter & Gamble do Brasil SA: Key Facts
Summary 27 Procter & Gamble do Brasil SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 Procter & Gamble do Brasil SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 29 Procter & Gamble: Competitive Position 2006
SANTHER - FáBRICA DE PAPEL SANTA TEREZINHA SA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Santher - Fábrica de Papel Santa Terezinha SA: Key Facts
Summary 31 Santher - Fábrica de Papel Santa Terezinha SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 32 Santher - Fábrica de Papel Santa Terezinha SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 33 Santher - Fábrica de Papel Santa Terezinha SA: Competitive Position 2006
SANITARY PROTECTION IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Incontinence Products Retail Company Shares 2002-2006
Table 33 Incontinence Products Retail Brand Shares 2003-2006
Table 34 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 35 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 38 Wipes Retail Company Shares 2002-2006
Table 39 Wipes Retail Brand Shares 2003-2006
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 44 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 45 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 46 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 47 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Toilet Paper: Value 2001-2006
Table 49 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 50 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 51 Toilet Paper Retail Company Shares 2002-2006
Table 52 Toilet Paper Retail Brand Shares 2003-2006
Table 53 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 54 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 56 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 57 Tissues Retail Company Shares 2002-2006
Table 58 Tissues Retail Brand Shares 2003-2006
Table 59 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 60 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Retail Sales of Kitchen Towels: Value 2001-2006
Table 62 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 63 Kitchen Towels Retail Company Shares 2002-2006
Table 64 Kitchen Towels Retail Brand Shares 2003-2006
Table 65 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 66 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 68 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 69 Paper Tableware Retail Company Shares 2002-2006
Table 70 Paper Tableware Retail Brand Shares 2003-2006
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011