Disposable Paper Products in Bulgaria
Euromonitor International's Disposable Paper Products in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 95 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Market value growth continues to slow down
In 2006 growth in disposable paper products continued to slow down, as a result of the saturation in the largest sectors of sanitary protection, nappies/diapers/pants and toilet paper. Weaker demand was compensated by efforts of producers to introduce specialised products and ride on increasing disposable incomes among the country’s population, as well as propensity to spend on modern products. Multiple retailers had important roles in inducing consumers to buy more, or spend more, as they teamed up with manufacturers to carry out various promotional activities.
Changes in shopping environment boosts demand
Consumers have started to appreciate the convenience of one-stop shopping and while at the beginning of the review period supermarkets/hypermarkets commanded less than a quarter of retail value sales, in 2006 this channel’s share increased significantly. This came as a result of the favourable pricing policy and strong promotional activities of the leading chains. While supermarkets played a significant role in boosting volume and value sales of producers’ brands, penetration of private label lines remained quite low, as compared to Western markets.
Demand for specialised products remains strong, however they remain niche
Bulgarian consumers are gradually developing the habit of buying specialised and non-essential products such as wipes, kitchen towels and paper tableware. These items are increasingly present in all distribution channels and retailers stock different brands at different price bands. However, since these products are still not commodities, these sectors are much smaller than the traditional toilet paper, sanitary protection and nappies/diapers/pants sectors.
The market is divided between local and international players
Both local and multinational producers competed for the leading positions in 2006. A certain degree of specialisation existed and while local companies were strong in toilet paper, tissues, kitchen towels and paper tableware, concentration of multinationals in sanitary protection, nappies and wipes was significantly higher. The multinationals supported their positions through extensive distribution, innovation and strong point of sale activities. The leading local companies ZH Belovo AD and Palomita AD also placed a strong emphasis on their brands’ image but they still emphasise price as a competitive advantage. The leading local and multinational companies have invested in above the line brand support but companies in the lower ranks had a very low level of marketing spending.
Forecast value growth expected to slow down even further
The value growth in disposable paper products is expected to continue to decline over the forecast period. This will be the result of increasing saturation in the largest sectors, intense price competition, since the market is dominated by low-to mid-priced products, and increasing pressure from retailers. Moreover, the unfavourable demographic structure and marginally improving birth rate will place further challenges ahead of DPP firms.
Table of contents
DISPOSABLE PAPER PRODUCTS IN BULGARIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Market value growth continues to slow down
Changes in shopping environment boosts demand
Demand for specialised products remains strong, however they remain niche
The market is divided between local and international players
Forecast value growth expected to slow down even further
KEY TRENDS AND DEVELOPMENTS
Negative demographic trends impede DPP volume increase
Better prospects for the AFH segment supported by growing hospitality industry and propensity to dine out
Chained multiples increase private label lines
DPP to benefit from the chained multiples expansion
Demand for specialised products expected to deepen
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - BULGARIA
ASTERA AD - DISPOSABLE PAPER PRODUCTS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Astera AD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Astera AD: Competitive Position 2006
AXXON BULGARIA OOD - DISPOSABLE PAPER PRODUCTS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Axxon Bulgaria OOD: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 4 Axxon Bulgaria OOD: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Axxon Bulgaria OOD: Competitive Position 2006
MEDICA AD - DISPOSABLE PAPER PRODUCTS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Medica AD: Key Facts
Summary 7 Medica AD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Medica AD: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 Medica AD: Competitive Position 2006
PALOMITA AD - DISPOSABLE PAPER PRODUCTS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Palomita AD: Key Facts
Summary 11 Palomita AD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Palomita EAD: Competitive Position 2006
ZH BELOVO AD - DISPOSABLE PAPER PRODUCTS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 ZH Belovo AD: Key Facts
Summary 14 ZH Belovo AD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 ZH Belovo AD: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 ZH Belovo AD: Competitive Position 2006
SANITARY PROTECTION IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 33 Incontinence Products Retail Company Shares 2002-2006
Table 34 Incontinence Products Retail Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 39 Wipes Retail Company Shares 2002-2006
Table 40 Wipes Retail Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 45 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 46 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2001-2006
Table 50 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 52 Toilet Paper Retail Company Shares 2002-2006
Table 53 Toilet Paper Retail Brand Shares 2003-2006
Table 54 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 58 Tissues Retail Company Shares 2002-2006
Table 59 Tissues Retail Brand Shares 2003-2006
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2001-2006
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 64 Kitchen Towels Retail Company Shares 2002-2006
Table 65 Kitchen Towels Retail Brand Shares 2003-2006
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 70 Paper Tableware Retail Company Shares 2002-2006
Table 71 Paper Tableware Retail Brand Shares 2003-2006
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011