Disposable Paper Products in Cameroon
Euromonitor International's Disposable Paper Products in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 70 | Publication date: Jun 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
DPP market positively influenced by growth in real consumer purchasing power
A number of factors accounted for the sustained positive growth performance for disposable paper products in Cameroon. Chief amongst these was the slight improvement in real consumer purchasing power following Cameroon’s attainment of the completion point of the HIPC (Heavily Indebted Poor Countries) initiative in mid 2006. Another contributing factor is the increasing presence of relatively cheaper disposable paper products from East Asia, particularly from China. The government’s decision in 2006 to remove the sales tax on certain essential consumer goods, contributed significantly to the reduction in consumer price inflation, boosting demand as a result of the increase in real consumer purchasing power.
Rising urban demographic trends gives good prospect for DPP development
In 1963, the Cameroonian population was essentially rural and 84% resided in population centres of less than 5000 inhabitants, while only 16% of the population lived in urban areas, by 1987 it had reached 39%. In 2000, the urban population came close to 50% and projections show that it could reach 70% by the year 2020, if nothing is done to check its growth. As a consequence, the rise in urban dwellers has been accompanied by the spatial extension of towns as well as the emergence of new problems such as drainage and refuse collection deficiencies. A rising urban population represents a more sophisticated and larger potential market for most disposable paper products. Some Cameroonian urban dwellers still have a village mindset.
Status quo threatened by cheap Chinese imports
Competition has heightened as a result of the increasing presence of cheap Chinese made disposable paper products in the market that appear to threaten company and brand shares of the leading multinational players. Recently, the number of supermarkets owned by expatriates in the country has risen and this has caused a consequent increase in presence of new international products and brands.
Grocery retailers continue to retain the lion’s share in retail distribution
Throughout the review period, grocery retailers, particularly, supermarkets/hypermarkets and independent grocers were the principal retailing outlets for disposable paper products in Cameroon. The easiest explanation for this is foreign linkages. The leading manufacturers of disposable paper products in Cameroon are multinational companies that export directly into the country using supermarkets/hypermarkets which are frequently foreign owned. Also, supermarkets have gained a strong place in retail distribution because of their capacity to import on a far larger scale than other small local importers, thus making it possible for them to stay competitive by substantially marking-down unit prices.
Bright prospects for DPP during forecast period
Overall disposable paper products are expected to grow much faster in volume and value terms during the forecast period than during the review period. Significant amongst the factors that will bring about this bright perspective is the prospect of continuing improvements in real consumer purchasing power. Debt relief under the HIPC initiative and expected government reductions in taxes and duties, should increase consumer purchasing power. Another important consideration is the continued rise in the urban population. Rising household income tends to make Cameroonian consumption become more Westernised and could increase spending on non-traditional DPP segments.
Table of contents
DISPOSABLE PAPER PRODUCTS IN CAMEROON : MARKET INSIGHT
EXECUTIVE SUMMARY
DPP market positively influenced by growth in real consumer purchasing power
Rising urban demographic trends gives good prospect for DPP development
Status quo threatened by cheap Chinese imports
Grocery retailers continue to retain the lion’s share in retail distribution
Bright prospects for DPP during forecast period
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 18 Sanitary Protection Retail Company Shares 2003-2007
Table 19 Sanitary Protection Retail Brand Shares 2004-2007
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 24 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 29 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 30 Wipes Retail Company Shares 2003-2007
Table 31 Wipes Retail Brand Shares 2004-2007
Table 32 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 33 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 34 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 35 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 36 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 37 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 38 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 39 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Retail Sales of Toilet Paper: Value 2002-2007
Table 41 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 42 Toilet Paper Retail Company Shares 2003-2007
Table 43 Toilet Paper Retail Brand Shares 2004-2007
Table 44 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 45 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 47 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 48 Tissues Retail Company Shares 2003-2007
Table 49 Tissues Retail Brand Shares 2004-2007
Table 50 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 51 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 53 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 54 Paper Tableware Retail Company Shares 2003-2007
Table 55 Paper Tableware Retail Brand Shares 2004-2007
Table 56 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 57 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 59 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 60 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 61 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 62 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 63 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
SITRACEL SA
Strategic Direction
Key Facts
Summary 2 Sitracel SA: Key Facts
Company Background
Production
Summary 3 Sitracel SA: Production Statistics 2007
Competitive Positioning
Summary 4 Sitracel SA: Competitive Position 2007
SOCAPHY CAMEROUN
Strategic Direction
Key Facts
Summary 5 SOCAPHY Cameroun: Key Facts
Company Background
Production
Summary 6 SOCAPHY Cameroun: Production Statistics 2007
Competitive Positioning
Summary 7 SOCAPHY Cameroun: Competitive Position 2007