Disposable Paper Products in Canada
Euromonitor International's Disposable Paper Products in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 90 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Mature disposable paper products market sees slow growth
Although growth varies from sector to sector, sales growth across the market is generally lacklustre. Most of the sectors have achieved the maximum volume penetration they can hope to achieve, and in some cases are facing declining demographic bases. Even worse, since overall volume growth is so restrained, competition for share is much stronger, and as a result many sectors face price erosion due to price wars or the encroachment of private label products. The only sectors which achieved above average growth in 2006 were either relatively new, such as wipes, or targeted towards an expanding demographic, such as incontinence products.
Market is splitting between premium brands and private label products
To achieve sales growth and to support prices in such an environment, most major producers have begun to spin-off “premium” versions of their standard products. These include ultra-soft toilet paper, sponge-like paper towels and anti-viral tissues. These premium versions of standard products have minimally higher production costs, but can support higher prices due to their added value. Many of the major players in the market have joined this trend, and brands such as Kleenex, Cashmere, Charmin and Sponge Towels are increasingly associated with premium attributes.
However, rising prices have also driven sales at the opposite end of the market, in private label and economy brands. Many consumers are unwilling to pay for these added value features, particularly when they feel they do not substantially improve on the original product. As a result, standard-priced products have seen their sales fall in favour of both premium and economy-priced products.
Canadian companies remain competitive in the market
Canadian subsidiaries of The Procter & Gamble Co and Kimberly-Clark Corp are the largest players in the Canadian market, but third placed Canadian-based Kruger Inc is not far behind. In fact, Kruger leads most of the sectors in which it is involved, and it has a substantial share despite its complete absence from several sectors, such as diapers/nappies/pants and sanitary protection. There are also several smaller domestic companies, such as Irving Tissue Corp and Cascades Inc, which have managed to increase share in this highly competitive market. Since Canada is a major producer of paper products due to its vast forests, domestic paper mills which produce branded paper products can compete well against foreign competitors due to their strong vertical integration.
Supermarkets/hypermarkets, chemists/drugstores and discounters fight for market share
As part of the discounting phenomenon mentioned above, sales of disposable paper products are moving to discounters, such as Wal-Mart and dollar stores. To compete against these outlets, particularly Wal-Mart, supermarkets have begun ramping up their non-food selections and slashing prices. The result has been a drain of sales from traditional outlets such as chemists/drugstores and independent food stores, neither of which can effectively compete against the bulk buying of discounters. Supermarkets/hypermarkets, on the other hand, is largely treading water.
Table of contents
DISPOSABLE PAPER PRODUCTS IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Mature disposable paper products market sees slow growth
Market is splitting between premium brands and private label products
Canadian companies remain competitive in the market
Supermarkets/hypermarkets, chemists/drugstores and discounters fight for market share
KEY TRENDS AND DEVELOPMENTS
Demographic ageing benefits some sectors, hinders growth in others
Premium products help sectors see some value growth
Economy brands offer a cheaper alternative
Recycling and the environment are key concerns for consumers
Sales shift out of chemists/drugstores and supermarkets/hypermarkets into discounters
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - CANADA
CASCADES INC - DISPOSABLE PAPER PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Cascades Inc: Key Facts
Summary 2 Cascades Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 Summary Cascades Inc: Competitive Position 2006
CONSOLIDATED ECOPROGRESS TECHNOLOGY INC - DISPOSABLE PAPER PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Consolidated Ecoprogress Technology Inc: Key Facts
Summary 5 Consolidated Ecoprogress Technology Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
FEMPRO INC - DISPOSABLE PAPER PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Fempro Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
IRVING TISSUE CORP - DISPOSABLE PAPER PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Irving Tissue Corp: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 Summary Irving Tissue Corp: Competitive Position 2006
KRUGER INC - DISPOSABLE PAPER PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Kruger Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Kruger Inc: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Kruger Inc: Competitive Position 2006
SANITARY PROTECTION IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 33 Incontinence Products Retail Company Shares 2002-2006
Table 34 Incontinence Products Retail Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 39 Wipes Retail Company Shares 2002-2006
Table 40 Wipes Retail Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 45 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 46 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2001-2006
Table 50 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 52 Toilet Paper Retail Company Shares 2002-2006
Table 53 Toilet Paper Retail Brand Shares 2003-2006
Table 54 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 58 Tissues Retail Company Shares 2002-2006
Table 59 Tissues Retail Brand Shares 2003-2006
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2001-2006
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 64 Kitchen Towels Retail Company Shares 2002-2006
Table 65 Kitchen Towels Retail Brand Shares 2003-2006
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 70 Paper Tableware Retail Company Shares 2002-2006
Table 71 Paper Tableware Retail Brand Shares 2003-2006
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011