Disposable Paper Products in Canada
Euromonitor International's Disposable Paper Products in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 91 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Value sales rise in the retail and away-from-home channels
Canada’s strong economic climate benefited both channels in the disposable paper products market. Consumers were increasingly willing to trade up to premium brands, seeking luxury and convenience. In the away-from-home channel, demand was boosted as more Canadians participated in the workplace and looked for meals and entertainment outside of the home.
Canadians are willing to spend for quality
The disposable paper products market has placed greater emphasis on better quality personal care and household products. The growth in consumer disposable incomes was a result of strong economic developments over the past few years, including higher wages, along with a lower unemployment rate and greater individual wealth. Today there is growing demand for premium products, and consumers are seeking not only convenience, but also luxury.
Domestic manufacturers face-off with multinationals
Although multinationals such as Kimberly-Clark Canada Inc and Procter & Gamble Inc maintained their edge in 2007, Canadian firms are increasingly putting up a fight, especially in disposable household paper products. Canadian firms such as Kruger Products Ltd and Irving Tissue Corp are producing products at both the premium and economy ends of the spectrum, squeezing out market share gains. With local firms competing on quality and price, multinationals will need to maintain their investment in research and development and marketing and promotion to stay on top.
Grocery retailers control the distribution of disposable paper products
Supermarkets/hypermarkets further consolidated its lead in retail sales of disposable paper products in 2008. Personal and household care products are generally purchased during planned shopping trips; larger format retailers often offer the most comprehensive selection and competitive prices. Smaller retail formats such as pharmacies and forecourt retailers are expanding their ranges of disposable paper products, but they are likely to remain relegated to niche status for specialised personal care, such as incontinence products, or outlets for impulse purchases.
Outlook for the disposable paper products market is positive for 2007-2012
Value sales for both retail and away-from-home disposable paper products are projected to remain robust through to 2012. Consumers are not expected to make any major shift away from personal or household paper products in the short to medium term, especially where convenience or comfort is a key characteristic. Toilet paper and incontinence products are expected to be strong performers in both the retail and away-from-home channels. Incontinence products are positioned to lead the market overall in retail value growth in 2007-2012, while wipers is forecast to post the strongest growth in away from home.
Table of contents
DISPOSABLE PAPER PRODUCTS IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Value sales rise in the retail and away-from-home channels
Canadians are willing to spend for quality
Domestic manufacturers face-off with multinationals
Grocery retailers control the distribution of disposable paper products
Outlook for the disposable paper products market is positive for 2007-2012
KEY TRENDS AND DEVELOPMENTS
Specific demographic groups see contrasting growth
Canadians are spending less time at home
The higher cost of raw materials equals higher prices
Premium products making headway
Private label takes more share
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Penetration of Private Label by Sector 2003-2007
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CANADA
CASCADES INC - DISPOSABLE PAPER PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cascades Inc: Key Facts
Summary 3 Cascades Inc.: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Cascades Inc: Competitive Position 2007
CONSOLIDATED ECOPROGRESS TECHNOLOGY INC - DISPOSABLE PAPER PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Consolidated Ecoprogress Technology Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
IRVING TISSUE CORP - DISPOSABLE PAPER PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Irving Tissue Corp: Key Facts
Summary 7 Irving Tissue Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Irving Tissue Corp Competitive Position 2007
KRUGER PRODUCTS LTD - DISPOSABLE PAPER PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Kruger Products Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Kruger Products Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Kruger Products Ltd: Competitive Position 2007
SANITARY PROTECTION IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2007
Table 20 Sanitary Protection Retail Company Shares 2003-2007
Table 21 Sanitary Protection Retail Brand Shares 2004-2007
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
NAPPIES/DIAPERS/PANTS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 26 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2002-2007
Table 31 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007
Table 32 Retail Sales of Incontinence Products: % Value Growth 2002-2007
Table 33 Incontinence Products Retail Company Shares 2003-2007
Table 34 Incontinence Products Retail Brand Shares 2004-2007
Table 35 Forecast Retail Sales of Incontinence Products: Value 2007-2012
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012
WIPES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 39 Wipes Retail Company Shares 2003-2007
Table 40 Wipes Retail Brand Shares 2004-2007
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL/BUDS/PADS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 45 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2007
Table 46 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 47 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 48 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 49 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Retail Sales of Toilet Paper: Value 2002-2007
Table 51 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 52 Retail Sales of Wet Vs Dry Toilet Paper 2003-2007
Table 53 Toilet Paper Retail Company Shares 2003-2007
Table 54 Toilet Paper Retail Brand Shares 2004-2007
Table 55 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 56 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 58 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 59 Tissues Retail Company Shares 2003-2007
Table 60 Tissues Retail Brand Shares 2004-2007
Table 61 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 62 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Retail Sales of Kitchen Towels: Value 2002-2007
Table 64 Retail Sales of Kitchen Towels: % Value Growth 2002-2007
Table 65 Kitchen Towels Retail Company Shares 2003-2007
Table 66 Kitchen Towels Retail Brand Shares 2004-2007
Table 67 Forecast Retail Sales of Kitchen Towels: Value 2007-2012
Table 68 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012
PAPER TABLEWARE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 70 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 71 Paper Tableware Retail Company Shares 2003-2007
Table 72 Paper Tableware Retail Brand Shares 2004-2007
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 74 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN CANADA
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 77 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 78 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012