Disposable Paper Products in Chile
Euromonitor International's Disposable Paper Products in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 87 | Publication date: Jan 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Retail disposable paper products advanced moderately
Many categories in disposable paper products are growing increasingly mature; nearly all households purchase products like kitchen towels, toilet paper and napkins, for example. However, dynamism in less developed categories helped disposable paper products attain moderate value growth in 2006. Main example is wipes, which benefited from consumers’ increased interest in time-saving products. Incontinence products, which were buoyed by an aging population and increased use by younger women also grew fast but still represents a small value market as to affect the total disposable paper products significantly.
Preference for value-added products grew
Another factor that contributed to the increasing value sales was the diminishing importance of price in purchasing decisions. Consumers have become more willing to try new products and are willing to pay more for a product that offers clear benefits over the competition. One such example is in sanitary protection, where products that contain natural extracts like aloe and chamomile to reduce skin irritation gained popularity amongst women. A similar trend was seen in wipes, where manufacturers offered products with similar ingredients plus an innovation, milk protein to moisturize skin.
Wipes showed strong advance
Wipes, of which baby wipes is the most significant part, showed by far the most dynamic growth. With more women working outside of the home and long work hours and commutes making Chileans’ lives increasingly hectic, parents looked for any opportunity to save time on household chores. Wipes gained favour as a result, since they reduce the amount of laundry, and newer products moisturise the baby’s skin as well, meaning that it is often not necessary to apply a skin moisturiser as well after a diaper change.
CMPC maintained its lead
The wide variety of products included in disposable paper products meant that participants generally focused on the niches in which they were strongest. For example, the product offerings of multinationals such as Kimberly-Clark and Procter & Gamble were concentrated in sanitary protection, incontinence products and nappies/diapers/pants. Papeles Industriales SA, meanwhile, focused on developing its brands in napkins, tissues, kitchen towels and toilet paper. The exception to this trend was CMPC Tissue SA, a local company that was active in several product categories across disposable paper products. Whilst it was dominant in tissues and related products, it also participated in nappies/diapers/pants and sanitary protection.
Growth prospects limited
The forecast is for relatively slow growth over the forecast period. Volume growth in areas with high penetration rates like toilet paper and napkins will be lower than in many other products and drag down overall growth. Slowing birth rates, meanwhile, will limit the growth potential for nappies/diapers/pants. Manufacturers will focus on product innovation to drive value sales. This is expected to result in some positive value growth as consumers are showing an interest in paying extra for improved performance, but this growth will still be relatively slow.
Table of contents
DISPOSABLE PAPER PRODUCTS IN CHILE : MARKET INSIGHT
EXECUTIVE SUMMARY
Retail disposable paper products advanced moderately
Preference for value-added products grew
Wipes showed strong advance
CMPC maintained its lead
Growth prospects limited
KEY TRENDS AND DEVELOPMENTS
Continued consolidation in supermarket/hypermarket industry
Lower birth rates likely to have negative effects on growth
Chileans turning towards value-added products
Life expectancy gains lead to opportunities
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - CHILE
CMPC TISSUE SA - DISPOSABLE PAPER PRODUCTS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 CMPC Tissue SA: Key Facts
Summary 2 Empresas CMPC SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 CMPC Tissue SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 CMPC Tissue SA: Competitive Position 2006
DURANDIN SAI, LABORATORIOS - DISPOSABLE PAPER PRODUCTS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Laboratorios Durandin SAI: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Laboratorios Durandin: Competitive Position 2006
PAPELES INDUSTRIALES SA - DISPOSABLE PAPER PRODUCTS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Papeles Industriales SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Papeles Industriales SA: Competitive Position 2006
SANITARY PROTECTION IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 33 Incontinence Products Retail Company Shares 2002-2006
Table 34 Incontinence Products Retail Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 39 Wipes Retail Company Shares 2002-2006
Table 40 Wipes Retail Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 45 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 46 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2001-2006
Table 50 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 52 Toilet Paper Retail Company Shares 2002-2006
Table 53 Toilet Paper Retail Brand Shares 2003-2006
Table 54 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 58 Tissues Retail Company Shares 2002-2006
Table 59 Tissues Retail Brand Shares 2003-2006
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2001-2006
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 64 Kitchen Towels Retail Company Shares 2002-2006
Table 65 Kitchen Towels Retail Brand Shares 2003-2006
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 70 Paper Tableware Retail Company Shares 2002-2006
Table 71 Paper Tableware Retail Brand Shares 2003-2006
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011