Disposable Paper Products in Chile

Euromonitor International's Disposable Paper Products in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Product coverage

Away-from-home disposable paper products; Retail disposable paper products

Executive summary

Inflation drives modest growth of disposable paper products

Disposable paper products saw modest value growth in 2008, despite the efforts of manufacturers to introduce value added products and to stimulate demand in under developed sectors such as wipes. That represents a slowdown in the growth path followed over the previous three years. However it does not mean that Chileans are not interested in quality products, but is rather a consequence of the inflation that by the end of the review period ate further into already deteriorating family budgets.

Chileans deal with tighter economy by reducing expenditure

Inflation has hurt Chileans’ disposable income, and by 2008 the effect of the global financial crisis has reduced access to credit and has started to push unemployment rates up. Emergent families have faced a negative scenario without having enough time to consolidate their recent status and most customers have been obliged to prioritize the most essential items in their shopping lists. In the case of disposable paper products, customers that belong to lower and lower-middle income segments have shifted to less expensive brands.

Innovation shifts to better quality products

Manufacturers have worked to deliver a more attractive offering that fits the growing demand for convenience and higher quality. Softness, fragrances and skin care properties appears in an ever larger range of products, such as three-ply toilet paper, scented boxed facial tissues and pocket handkerchiefs. Additionally, manufacturers have invested in improving functionality, especially in nappies/diapers and incontinence products, and adding convenience with wipes and easy to carry products. Over the last year of the review period, the introduction of Donnasept feminine hygienic wipes, Clorox’s all purpose impregnated wipes and Poise light incontinence products have ignited the competition in these categories and invited customers to change their consumption habits.

New players in retailing, including WalMart

The retail sector was one of the most dynamic in Chile over the last decade, and 2008 was no exception. Late 2007, Saieh Group and Southern Cross astonished the market with their race to buy as many regional supermarket chains as available: a race that by the end of the year had created the largest supermarket chain (SMU) and left few independent chains operating in the country. Leading retailers, Cencosud, Distribución y Servicios D&S and Falabella, have continued expanding nationwide to avoid losing ground in regions outside Santiago and in emerging neighbourhoods. At the same time, D&S reinforced its strategy to develop its Ekono chain (discounter store) the first in the country, and revealed the deal of the year: the sale of a controlling stake in the company to WalMart.

Competition and innovation should drive robust growth

Although the economic downturn has delayed some investments it is expected that over the forecast period an ever larger number of customers will start to buy more disposable paper products, and/or shift to value-added products. Cash rich and time poor customers should generate opportunities for growth and innovation, which should fuel robust market growth, even in more mature sectors, and growth rates should exceed those observed over the review period. CMPC Tissue, Kimberly-Clark and Procter & Gamble are likely to fight for every point of the market.

Table of contents

DISPOSABLE PAPER PRODUCTS IN CHILE : MARKET INSIGHT

EXECUTIVE SUMMARY

Inflation drives modest growth of disposable paper products

Chileans deal with tighter economy by reducing expenditure

Innovation shifts to better quality products

New players in retailing, including WalMart

Competition and innovation should drive robust growth

KEY TRENDS AND DEVELOPMENTS

Unemployment menace hangs over Chileans

Manufacturers started to appeal to lifestyle & design to boost sales

Health issues influence product selection

Manufacturers play on the influence of children in purchase decisions

New players, new formats in retailing

MARKET INDICATORS

Table 1 Birth Rates 2003-2008

Table 2 Infant Population 2003-2008

Table 3 Female Population by Age 2003-2008

Table 4 Total Population by Age 2003-2008

Table 5 Households 2003-2008

Table 6 Forecast Infant Population 2008-2013

Table 7 Forecast Female Population by Age 2008-2013

Table 8 Forecast Total Population by Age 2008-2013

Table 9 Forecast Households 2008-2013

MARKET DATA

Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008

Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008

Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008

Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008

Table 14 Penetration of Private Label by Sector 2003-2008

Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013

Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - CHILE

ALGODONES BETA LTDA - DISPOSABLE PAPER PRODUCTS - CHILE

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Algodones Beta Ltda: Key Facts

Summary 3 Algodones Beta Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 4 Algodones Beta Ltda: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 5 Algodones Beta Ltda: Competitive Position 2008

CGA-CHILE SA - DISPOSABLE PAPER PRODUCTS - CHILE

STRATEGIC DIRECTION

KEY FACTS

Summary 6 CGA-Chile SA: Key Facts

Summary 7 CGA-Chile SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 8 CGA- Chile SA: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 9 CGA – Chile SA: Competitive Position 2008

CMPC TISSUE SA - DISPOSABLE PAPER PRODUCTS - CHILE

STRATEGIC DIRECTION

KEY FACTS

Summary 10 CMPC Tissue SA: Key Facts

Summary 11 CMPC Tissue SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 12 CMPC Tissue SA: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 13 CMPC Tissue SA: Competitive Position 2008

DURANDIN SAI, LABORATORIOS - DISPOSABLE PAPER PRODUCTS - CHILE

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Laboratorio Durandin SAI: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 15 Summary Laboratorio Durandin SAI: Competitive Position 2008

PAPELES INDUSTRIALES SA - DISPOSABLE PAPER PRODUCTS - CHILE

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Papeles Industriales SA: Key Facts

Summary 17 Papeles Industriales SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 18 Papeles Industriales SA: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 19 Papeles Industriales SA: Competitive Position 2008

SANITARY PROTECTION IN CHILE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008

Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008

Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008

Table 20 Sanitary Protection Retail Company Shares 2004-2008

Table 21 Sanitary Protection Retail Brand Shares 2005-2008

Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013

Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013

NAPPIES/DIAPERS/PANTS IN CHILE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008

Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008

Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008

Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008

Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013

Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013

INCONTINENCE PRODUCTS IN CHILE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008

Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008

Table 32 Incontinence Products Retail Company Shares 2004-2008

Table 33 Incontinence Products Retail Brand Shares 2005-2008

Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013

Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013

WIPES IN CHILE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008

Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008

Table 38 Wipes Retail Company Shares 2004-2008

Table 39 Wipes Retail Brand Shares 2005-2008

Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013

Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013

COTTON WOOL/BUDS/PADS IN CHILE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008

Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008

Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008

Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008

Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008

Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013

Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013

TOILET PAPER IN CHILE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008

Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008

Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008

Table 52 Toilet Paper Retail Company Shares 2004-2008

Table 53 Toilet Paper Retail Brand Shares 2005-2008

Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013

Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013

TISSUES IN CHILE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008

Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008

Table 58 Tissues Retail Company Shares 2004-2008

Table 59 Tissues Retail Brand Shares 2005-2008

Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013

Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013

KITCHEN TOWELS IN CHILE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 62 Retail Sales of Kitchen Towels: Value 2003-2008

Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008

Table 64 Kitchen Towels Retail Company Shares 2004-2008

Table 65 Kitchen Towels Retail Brand Shares 2005-2008

Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013

Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013

PAPER TABLEWARE IN CHILE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008

Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008

Table 70 Paper Tableware Retail Company Shares 2004-2008

Table 71 Paper Tableware Retail Brand Shares 2005-2008

Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013

Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013

AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN CHILE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008

Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008

Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008

Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007

Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013

Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013