Disposable Paper Products in China
Euromonitor International's Disposable Paper Products in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 112 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable Paper Products Exhibits Healthy Growth
Living standards for Chinese consumers improved dramatically over the review period, thanks to the continued rapid development and further opening-up of the Chinese economy. Heightened disposable incomes, demographic changes and growing demand for better quality boosted overall disposable paper products sales in 2006. This led to dynamic growth for nappies/diapers/pants, incontinence products, tissues and wipes. A promising tourism industry also boosted disposable paper products in the away-from-home channel, which contributed to higher demand for toilet paper, tissues, wipes and paper tableware products.
High-grade Disposable Paper Products Popular in Urban Areas
Due to a diversified consumer profile and income level disparity, China exhibits great differences in consumption levels between different regions. Consumers in large cities such as Shanghai, Beijing and Guangzhou are able to afford premium products due to their relatively higher living standards and consumption patterns. Underpinned by an increasing number of middle- to upper-class consumers in first-tier cities, the consumption of high-grade disposable paper products tends to be popular due to the widespread pursuit of higher-quality lifestyles. In addition to this, growing consumer sophistication in large cities has also led to more frequent new product launches and shorter product lifecycles.
Nappies/diapers/pants Leads Growth While Sanitary Protection Slows Down
Nappies/diapers/pants clocked the highest value growth in 2006, albeit within a baby-boom year. However, sanitary protection products witnessed a slower growth rate than the previous year due to demand saturation. Within this, sanitary towels were preferred to tampons and pantyliners and are considered to be the most acceptable format of sanitary production for modern working Chinese females. This consumer group tends to be educated, earning relatively higher incomes and having better product awareness, and thus is more willing to use these convenient and essential products in order to keep clean.
Strategic Alliance Between Guangdong Vinda Paper and SCA Hygiene Products
Guangdong Vinda Paper Co Ltd sold part of its stock to SCA Hygiene Products, a Swedish paper company, in early 2007. As a prominent national player, Guangdong Vinda Paper Co Ltd may benefit from SCA Hygiene Products’ advanced management experience as well as capital funds to further expand its business scope across the country. Meanwhile, SCA Hygiene Products could also share Guangdong Vinda Paper Co Ltd’s national distribution network to increase its sales, particularly in the away-from-home channel. It is reported that SCA Hygiene Products has launched the Tork brand, tailored for away-from-home, aiming to supply a range of public environments in the country including restaurants, hospitals, hotels, offices and industrial premises with products including toilet paper, napkins, wipes and paper towels.
Brighter Future Driven by Increasing Birth Rate and Ageing Population
Sales of disposable paper products are expected to grow at a fairly healthy rate over the forecast period.
However, with the slower growth of core products such as sanitary protection, future growth engines will be nappies/diapers/pants and incontinence products, which are supported by the demographic realities of the increasing birth rate and the ageing population. With the growing number of elderly people as well as more institutional facilities, such as elderly care homes, both retail and business sales of daily necessities such as toilet paper, tissues, kitchen towels and household wipes are also expected to grow steadily in the forecast period.
Table of contents
DISPOSABLE PAPER PRODUCTS IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable Paper Products Exhibits Healthy Growth
High-grade Disposable Paper Products Popular in Urban Areas
Nappies/diapers/pants Leads Growth While Sanitary Protection Slows Down
Strategic Alliance Between Guangdong Vinda Paper and SCA Hygiene Products
Brighter Future Driven by Increasing Birth Rate and Ageing Population
KEY TRENDS AND DEVELOPMENTS
Increasing birth rate, ageing population
Spot Check by State Quality Supervision and Inspection Administration
Expansion of Leading Manufacturers
Rise of International Wood Pulp Price
Booming Tourism Industry Fuels Sales
Private Label Develops Together with Modern Retail Penetration
TERRITORY KEY TRENDS AND DEVELOPMENTS
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Region: Value 2001-2006
Table 13 Retail Sales of Disposable Paper Products by Region: % Value Growth 2001-2006
Table 14 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 15 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 17 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
Table 18 Forecast Retail Sales of Disposable Paper Products by Region: Value 2006-2011
Table 19 Forecast Retail Sales of Disposable Paper Products by Region: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - CHINA
DISPOSABLE SOFT GOODS (ZHONGSHAN) LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Disposable Soft Goods (Zhongshan) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 2 Disposable Soft Goods (Zhongshan) Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 3 Disposable Soft Goods (Zhongshan) Ltd: Competitive Position 2006
GOLD HONGYE PAPER (SUZHOU INDUSTRIAL PARK) CO LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Gold Hongye Paper (Suzhou Industrial Park) Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Golden Hongye Paper (Suzhou Industrial Park) Co Ltd: Production Statistics
COMPETITIVE POSITIONING
Summary 6 Gold Hongye Paper (Suzhou Industrial Park) Co Ltd: Competitive Position 2006
GUANGDONG VINDA PAPER CO LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Guangdong Vinda Paper Co Ltd: Key Facts
Summary 8 Guangdong Vinda Paper Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Guangdong Vinda Paper Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Guangdong Vinda Paper Co Ltd: Competitive Position 2006
GUANGDONG ZHONGSHUN PAPER INDUSTRY GROUP CO LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Guangdong Zhongshun Paper Industry Group Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 12 Guangdong Zhongshun Paper Industry Group Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Guangdong Zhongshun Paper Industry Co Ltd: Competitive Position 2006
HENGAN FUJIAN HOLDING CO LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Hengan Fujian Holding Co Ltd: Key Facts
Summary 15 Hengan Fujian Holding Co Ltd: Operational Indicators (Data converted from HK$)
COMPANY BACKGROUND
PRODUCTION
Summary 16 Hengan Fujian Holding Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Hengan Fujian Holding Co Ltd : Competitive Position 2006
JOHNSON & JOHNSON CHINA LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Johnson & Johnson China Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Johnson & Johnson China Ltd: Competitive Position 2006
KIMBERLY-CLARK (CHINA) INVESTMENT CO LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Kimberly-Clark (China) Investment Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 21 Kimberly-Clark (China) Investment Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 22 Kimberly-Clark (China) Investment Co Ltd: Competitive Position 2006
PROCTER & GAMBLE (GUANGZHOU) LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Procter & Gamble (Guangzhou) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2006
SHANGHAI UNI-CHARM CO LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Shanghai Uni-Charm Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 26 Shanghai Uni-Charm Co Ltd: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 27 Shanghai Uni-Charm Co Ltd: Competitive Position 2006
YUEN FOONG YU PAPER ENTERPRISE (KUNSHAN) CO LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Yuen Foong Yu Paper Enterprise (Kunshan) Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 29 Yuen Foong Yu Paper Enterprise (Kunshan) Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 30 Yuen Foong Yu Paper Enterprise (Kunshan) Co Ltd: Competitive Position 2005
SANITARY PROTECTION IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 21 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 22 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 23 Sanitary Protection Retail Company Shares 2002-2006
Table 24 Sanitary Protection Retail Brand Shares 2003-2006
Table 25 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 26 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 28 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 29 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 30 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 32 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Retail Sales of Incontinence Products: Value 2001-2006
Table 34 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 35 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 36 Incontinence Products Retail Company Shares 2002-2006
Table 37 Incontinence Products Retail Brand Shares 2003-2006
Table 38 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 39 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 41 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 42 Wipes Retail Company Shares 2002-2006
Table 43 Wipes Retail Brand Shares 2003-2006
Table 44 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 45 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 47 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 48 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 49 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 50 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 51 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Retail Sales of Toilet Paper: Value 2001-2006
Table 53 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 54 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 55 Toilet Paper Retail Company Shares 2002-2006
Table 56 Toilet Paper Retail Brand Shares 2003-2006
Table 57 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 58 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 60 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 61 Tissues Retail Company Shares 2002-2006
Table 62 Tissues Retail Brand Shares 2003-2006
Table 63 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 64 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Retail Sales of Kitchen Towels: Value 2001-2006
Table 66 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 67 Kitchen Towels Retail Company Shares 2002-2006
Table 68 Kitchen Towels Retail Brand Shares 2003-2006
Table 69 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 70 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 72 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 73 Paper Tableware Retail Company Shares 2002-2006
Table 74 Paper Tableware Retail Brand Shares 2003-2006
Table 75 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 76 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 78 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 79 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 80 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 81 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 82 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011