Disposable Paper Products in China
Euromonitor International's Disposable Paper Products in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 110 | Publication date: Jul 2009
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- Get insight into trends in market performance
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable paper products maintained its fast growth in the economic downturn
Since late 2008, the credit crunch has been pulling down the global economy. The Chinese economy has also been experiencing a hard time, with people’s disposable incomes decreasing. However, the financial recession did not have a significant influence on the disposable paper products market in 2008. People’s growing hygiene consciousness backed up the fast growth of disposable paper products. Certain product categories like sanitary protection or toilet paper already enjoy high penetration levels and are seen as daily necessities that could not be abandoned, even in a financial recession. Other areas like nappies and wipes that are still not developed in China continue to move ahead strongly thanks to ongoing urbanisation and rising product penetration.
Demographics boosting sales
Demographic changes are highly relevant to disposable paper products market development. The ageing of the population is generating high growth rates for incontinence products as the older generation is the main consumer group for incontinence products. In addition, the 2008 Olympic Games made this year a baby boom year. With a high baby birth rate, nappies/diapers/pants was strongly stimulated and recorded the strongest growth within the overall disposable paper products market.
Consolidation continuing with fast expansion by domestic manufacturers
The disposable paper products market keeps consolidating, benefiting from the government’s environment protection policies that shut down lots of small paper manufacturers. Domestic manufacturers, including Hengan Fujian Holding Co Ltd and Guangdong Vinda Paper Co Ltd, were growing quickly in 2008 with production capacity enlargements and distribution network extensions. Hengan Fujian Holding Co Ltd has been the biggest disposable paper products manufacturer in China, with a share that has exceeded the leading multinational manufacturers’ like Procter & Gamble and Kimberly-Clark.
Supermarkets/hypermarkets play the most important role and specialists expand
Due to multiple product choices and an enjoyable shopping environment, the supermarkets/hypermarkets channel is still the dominant sales channel for disposable paper products. The expansion of supermarket/hypermarket outlets into low-tier cities even increased its share of sales. In addition, the specialists for women and children are showing an increasing importance in the Chinese market. Both in first-tier cities and the underdeveloped regions, more consumers are choosing certain disposable paper products like nappies and baby wipes in specialists, where there is more product variety. Some of the specialists also offer entertainment areas for babies or children, so that people can enjoy some family time there. Thus, the specialists were becoming more attractive in 2008.
Healthy growth is still expected in the forecast period
China’s disposable paper products market is still regarded as having great untapped potential for the forecast period. Categories, including tissues, nappies, wipes etc, still have low penetration in the Chinese market, especially in underdeveloped cities and rural areas. People’s increasing hygiene concepts and rising product awareness will spur strong growth in the forecast period. For some categories, such as sanitary protection and toilet paper, which already enjoy high penetration levels, people are looking for better-quality and value-added products. Thus, value growth will also be boosted for these categories.
Table of contents
DISPOSABLE PAPER PRODUCTS IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable paper products maintained its fast growth in the economic downturn
Demographics boosting sales
Consolidation continuing with fast expansion by domestic manufacturers
Supermarkets/hypermarkets play the most important role and specialists expand
Healthy growth is still expected in the forecast period
KEY TRENDS AND DEVELOPMENTS
Disposable paper products market stood firm in the financial recession
Ageing of population and birth rate rising spurring strong growth
Environment protection policy benefits the leading players
Domestic brands witness robust growth against multinationals
Private label finding it hard to gain popularity among consumers
TERRITORY KEY TRENDS AND DEVELOPMENTS
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Region: Value 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Region: % Value Growth 2003-2008
Table 14 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 15 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 17 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
Table 18 Forecast Retail Sales of Disposable Paper Products by Region: Value 2008-2013
Table 19 Forecast Retail Sales of Disposable Paper Products by Region: % Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHINA
C-BONS GROUP - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 C-Bons Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 C-Bons: Competitive Position 2008
EVERBEAUTY INDUSTRY SHANGHAI CO LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Everbeauty Industry Shanghai Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Everbeauty Industry Shanghai Co Ltd: Competitive Position 2008
GOLD HONGYE PAPER (SUZHOU INDUSTRIAL PARK) CO LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Gold Hongye Paper (Suzhou Industrial Park) Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Gold Hongye Paper (Suzhou Industrial Park) Co Ltd: Competitive Position 2008
GUANGDONG VINDA PAPER CO LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Guangdong Vinda Paper Co Ltd: Key Facts
Summary 9 Guangdong Vinda Paper Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Guangdong Vinda Paper Co Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 11 Guangdong Vinda Paper Co Ltd: Competitive Position 2008
GUANGDONG ZHONGSHUN PAPER INDUSTRY GROUP CO LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Guangdong Zhongshun Paper Industry Group Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Guangdong Zhongshun Paper Industry Group Co Ltd: Competitive Position 2008
HENGAN FUJIAN HOLDING CO LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Hengan Fujian Holding Co Ltd: Key Facts
Summary 15 Hengan Fujian Holding Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Hengan Fujian Holding Co Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 17 Hengan Fujian Holding Co Ltd: Competitive Position 2008
HENGLI PAPER PRODUCTS CO LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Hengli Paper Products Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Hengli Paper Products Co Ltd: Competitive Position 2008
KIMBERLY-CLARK (CHINA) INVESTMENT CO LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Kimberly-Clark (China) Investment Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Kimberly-Clark (China) Investment Co Ltd: Competitive Position 2008
KINGDOM MARKETING SERVICES CO LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Kingdom Marketing Services Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 23 Kingdom Marketing Services Co Ltd: Competitive Position 2008
PROCTER & GAMBLE (GUANGZHOU) LTD - DISPOSABLE PAPER PRODUCTS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Procter & Gamble (Guangzhou) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2008
SANITARY PROTECTION IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 21 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 22 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 23 Sanitary Protection Retail Company Shares 2004-2008
Table 24 Sanitary Protection Retail Brand Shares 2005-2008
Table 25 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 26 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
Table 27 Sanitary Towels by Type of Use: % Value Analysis 2004-2008
NAPPIES/DIAPERS/PANTS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 29 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 30 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 31 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 32 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 33 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 35 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 36 Incontinence Products Retail Company Shares 2004-2008
Table 37 Incontinence Products Retail Brand Shares 2005-2008
Table 38 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 39 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 41 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 42 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 43 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 44 Wipes Retail Company Shares 2004-2008
Table 45 Wipes Retail Brand Shares 2005-2008
Table 46 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 47 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 49 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 50 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 51 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 52 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 53 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 54 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 56 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 57 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 58 Toilet Paper Retail Company Shares 2004-2008
Table 59 Toilet Paper Retail Brand Shares 2005-2008
Table 60 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 63 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 64 Tissues Retail Company Shares 2004-2008
Table 65 Tissues Retail Brand Shares 2005-2008
Table 66 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 67 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Kitchen Towels: Value 2003-2008
Table 69 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 70 Kitchen Towels Retail Company Shares 2004-2008
Table 71 Kitchen Towels Retail Brand Shares 2005-2008
Table 72 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 73 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 75 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 76 Paper Tableware Retail Company Shares 2004-2008
Table 77 Paper Tableware Retail Brand Shares 2005-2008
Table 78 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 79 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 81 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 82 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 83 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 84 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 85 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013