Disposable Paper Products in Colombia
Euromonitor International's Disposable Paper Products in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 94 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable paper products increases market value during 2006
The increase in sales of disposable paper products caused a growth in its market value during 2006. New product introductions, the growth in terms of importance of older people and the emergence of specialised products added dynamism to disposable paper products retailing that has translated into an increase in sales. Although new products are leveraging growth, traditional products maintain their shares due to an increase in promotional activities both inside and outside the point of sale.
Paper tableware shows the fastest growth in 2006
As economic conditions in Colombia improved over the review period, people were able to acquire products they had not typically used. Colombians are accustomed to using cloth tableware, but it required washing after use. Paper tableware allows consumers the opportunity to acquire a more decorative product, compared to traditional tableware, which does not require washing. Retail sales of paper tableware and other specialised products benefited greatly from the country’s economic recovery.
Familia Sancela del Pacífico remains the retail sales leader
Familia Sancela del Pacífico led in retail value sales of disposable paper products during the review period. The company consolidated its lead over all competitors through constant innovation, market research, and intensive advertising. While leading sales with its standard versions of paper tableware, toilet paper, and kitchen towels, as well as other products, the company continued to improve its products by adding fragrances and functional properties. In addition, these products were offered in a variety of package sizes and formats to meet the needs of consumers from all income levels. Consumer knowledge remains a key element to the company’s success.
Supermarkets/hypermarkets is the most important distribution channel
Although the number of small local stores expanded since 2001, the supermarkets/hypermarkets channel developed an especially appealing retail environment for disposable paper products. Abundant shelf space for these items, point-of-sale promotions, and product giveaways gave manufacturers a great deal of room to market their products to consumers who are not clear on what to buy. In addition, private label products, which proved less expensive alternatives to the traditional branded products, are more commonly found in this distribution channel.
Increasing population of single workers drives innovation and sales
The Colombian workforce is increasingly comprised of younger workers, who have fewer responsibilities, fewer expenses, and more money to spend. Many of these young workers are focusing on their careers instead of starting families, giving them a higher disposable income since they have few or no dependants. Manufacturers are designing specialised disposable paper products for these consumers, especially men who live alone and need time-saving solutions for daily tasks. For example, television ads targeting single young men who live alone feature reusable products designed for packing food and to help in cleaning the kitchen.
Table of contents
DISPOSABLE PAPER PRODUCTS IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable paper products increases market value during 2006
Paper tableware shows the fastest growth in 2006
Familia Sancela del Pacífico remains the retail sales leader
Supermarkets/hypermarkets is the most important distribution channel
Increasing population of single workers drives innovation and sales
KEY TRENDS AND DEVELOPMENTS
Consumer education lays foundation for an increase in sales
Companies offer increased comfort in value-added products
Growth of private label
Supermarket expansion increases availability
Ageing Population
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-2006
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - COLOMBIA
CASA LUKER SA - DISPOSABLE PAPER PRODUCTS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Casa Luker SA: Key Facts
Summary 2 Casa Luker SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Casa Luker SA: Production Statistics 2006
COMPETITIVE POSITIONING
JGB SA, LABORATORIOS - DISPOSABLE PAPER PRODUCTS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Laboratorios JGB SA: Key Facts
Summary 5 Laboratorios JGB SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Laboratorios JGB SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Laboratorios JGB SA: Competitive Position 2006
PAPELES NACIONALES SA - DISPOSABLE PAPER PRODUCTS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Papeles Nacionales SA: Key Facts
Summary 9 Papeles Nacionales: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Papeles Nacionales SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Papeles Nacionales SA: Competitive Position 2006
TECNOQUíMICAS SA - DISPOSABLE PAPER PRODUCTS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Tecnoquimicas SA – Tecnosur SA: Key Facts
Summary 13 Tecnoquimicas SA – Tecnosur SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Tecnoquimicas SA – Tecnosur SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Tecnoquimicas SA – Tecnosur SA: Competitive Position 2006
SANITARY PROTECTION IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 33 Incontinence Products Retail Company Shares 2002-2006
Table 34 Incontinence Products Retail Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 39 Wipes Retail Company Shares 2002-2006
Table 40 Wipes Retail Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 45 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 46 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2001-2006
Table 50 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 52 Toilet Paper Retail Company Shares 2002-2006
Table 53 Toilet Paper Retail Brand Shares 2003-2006
Table 54 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 58 Tissues Retail Company Shares 2002-2006
Table 59 Tissues Retail Brand Shares 2003-2006
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2001-2006
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 64 Kitchen Towels Retail Company Shares 2002-2006
Table 65 Kitchen Towels Retail Brand Shares 2003-2006
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 70 Paper Tableware Retail Company Shares 2002-2006
Table 71 Paper Tableware Retail Brand Shares 2003-2006
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011