Disposable Paper Products in Costa Rica
Euromonitor International's Disposable Paper Products in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 78 | Publication date: May 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Declining population growth impacting various sectors
Since 1998, Costa Rica saw a year-on-year decline in population growth. This decrease in population growth has impacted various sectors of the disposable paper products market, particularly nappies/diapers/pants. With fewer births in Costa Rica, there is less need for diapers. The leading diaper company, Kimberly-Clark, needs fresh ideas to drive consumption up to counteract the trend of declining population growth.
Consumers remain traditional in their consumption habits
Costa Rican consumers are traditional in their tastes and preferences. This holds true in several disposable paper sectors in Costa Rica, and it is often difficult for companies to change the habits of Costa Ricans. Creativity and innovation on behalf of manufacturers is the key in order to push sales and given more reasons for consumers to shift from one product or brand to another.
Price and value-added products drive purchase decision
Many Costa Ricans are driven purely by price when it comes to various disposable paper products. The price needs to be accessible so consumers feel as if they are getting a good deal. Consumers increasingly seek value-added and innovative products that offer a point of differentiation in the minds of consumers. Although many consumers do not want to pay more for most products, they increasingly see the benefits of value-added products.
Strong tourism market impacts disposable paper products market
Costa Rica is a tourist destination of choice for people from all over the world. The country boasts pristine beaches, lush rainforests, active volcanoes, and a tourist-friendly atmosphere. Tourists, totalling over 1.5 million per year, have a large impact on the consumption of various consumer markets, including AFH products. As tourists stay in hotels and dine in restaurants, they contribute to the consumption of a wide array of AFH products including toilet paper and napkins, among others. The tourism market has an enormous impact on virtually all consumer markets and AFH products are no exception, as much consumption occurs in hotels and restaurants.
More women in the workforce, seeking more convenient options
Local Costa Ricans increasingly consume AFH products as a result of lifestyle changes. More women in Costa Rica are entering the workforce and thus have less time to cook and eat at home. For reasons of time and convenience, Costa Ricans are eating out more, in both fast-food and full-service restaurants. Therefore, Costa Ricans increasingly contribute to the consumption of AFH products in restaurants, such as napkins, tablecloths, and toilet paper. This trend of more working women is expected to grow in the forecast period and beyond as education levels for women increase as well as the need for two household incomes.
Table of contents
DISPOSABLE PAPER PRODUCTS IN COSTA RICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Declining population growth impacting various sectors
Consumers remain traditional in their consumption habits
Price and value-added products drive purchase decision
Strong tourism market impacts disposable paper products market
More women in the workforce, seeking more convenient options
KEY TRENDS AND DEVELOPMENTS
Declining population growth impacting nappies/diapers/pants sector
Consumers remain traditional in their consumption habits
Price and value-added products drive purchase decision
Tropical climate in Costa Rica demands the frequent need of tissue
Strong tourism market and Costa Ricans’ change in lifestyle impacting Away-from-home sector
MARKET INDICATORS
Table 1 Birth Rates 2000-2005
Table 2 Infant Population 2000-2011
Table 3 Female Population by Age 2000-2011
Table 4 Total Population by Age 2000-2011
Table 5 Households 2000-2011
FORECAST MARKET INDICATORS
Table 6 Forecast Infant Population 2005-2010
Table 7 Forecast Female Population by Age 2005-2010
Table 8 Forecast Total Population by Age 2005-2010
Table 9 Forecast Households 2005-2010
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
FORECAST MARKET DATA
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
DEFINITIONS
SANITARY PROTECTION - COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2000-2005
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2000-2005
Table 18 Sanitary Protection Retail Company Shares 2001-2005
Table 19 Sanitary Protection Retail Brand Shares 2002-2005
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2005-2010
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2005-2010
NAPPIES/DIAPERS/PANTS - COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2000-2005
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2000-2005
Table 24 Nappies/Diapers/Pants Retail Company Shares 2001-2005
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2002-2005
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2005-2010
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2005-2010
INCONTINENCE PRODUCTS - COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 28 Retail Sales of Incontinence Products: Value 2000-2005
Table 29 Retail Sales of Incontinence Products: % Value Growth 2000-2005
Table 30 Incontinence Products Retail Company Shares 2001-2005
Table 31 Incontinence Products Retail Brand Shares 2002-2005
Table 32 Forecast Retail Sales of Incontinence Products: Value 2005-2010
Table 33 Forecast Retail Sales of Incontinence Products: % Value Growth 2005-2010
WIPES - COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 34 Retail Sales of Wipes by Subsector: Value 2000-2005
Table 35 Retail Sales of Wipes by Subsector: % Value Growth 2000-2005
Table 36 Wipes Retail Company Shares 2001-2005
Table 37 Wipes Retail Brand Shares 2002-2005
Table 38 Forecast Retail Sales of Wipes by Subsector: Value 2005-2010
Table 39 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2005-2010
COTTON WOOL/BUDS/PADS - COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 40 Retail Sales of Cotton Wool/Buds: Value 2000-2005
Table 41 Retail Sales of Cotton Wool/Buds: % Value Growth 2000-2005
Table 42 Forecast Retail Sales of Cotton Wool/Buds: Value 2005-2010
Table 43 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2005-2010
TOILET PAPER - COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 44 Retail Sales of Toilet Paper: Value 2000-2005
Table 45 Retail Sales of Toilet Paper: % Value Growth 2000-2005
Table 46 Toilet Paper Retail Company Shares 2001-2005
Table 47 Toilet Paper Retail Brand Shares 2002-2005
Table 48 Forecast Retail Sales of Toilet Paper: Value 2005-2010
Table 49 Forecast Retail Sales of Toilet Paper: % Value Growth 2005-2010
TISSUES - COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 50 Retail Sales of Tissues by Subsector: Value 2000-2005
Table 51 Retail Sales of Tissues by Subsector: % Value Growth 2000-2005
Table 52 Tissues Retail Company Shares 2001-2005
Table 53 Tissues Retail Brand Shares 2002-2005
Table 54 Forecast Retail Sales of Tissues by Subsector: Value 2005-2010
Table 55 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2005-2010
KITCHEN TOWELS - COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 56 Retail Sales of Kitchen Towels: Value 2000-2005
Table 57 Retail Sales of Kitchen Towels: % Value Growth 2000-2005
Table 58 Kitchen Towels Retail Company Shares 2001-2005
Table 59 Kitchen Towels Retail Brand Shares 2002-2005
Table 60 Forecast Retail Sales of Kitchen Towels: Value 2005-2010
Table 61 Forecast Retail Sales of Kitchen Towels: % Value Growth 2005-2010
PAPER TABLEWARE - COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 62 Retail Sales of Paper Tableware by Subsector: Value 2000-2005
Table 63 Retail Sales of Paper Tableware by Subsector: % Value Growth 2000-2005
Table 64 Paper Tableware Retail Company Shares 2001-2005
Table 65 Paper Tableware Retail Brand Shares 2002-2005
Table 66 Forecast Retail Sales of Paper Tableware by Subsector: Value 2005-2010
Table 67 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2005-2010
AWAY-FROM-HOME (AFH) PRODUCTS - COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 68 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 69 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 70 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 71 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
Table 72 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
DISTRIBUIDORA PEDRO OLLER SA (DIPO)
Strategic Direction
Key Facts
Summary 1 Distribuidora Pedro Oller SA: Key Facts
Company Background
Production
Competitive Positioning
GRUPO CONSTENLA, SA
Strategic Direction
Key Facts
Summary 2 Grupo Constenla, SA: Key Facts
Company Background
Production
Competitive Positioning
SANCELA DE COSTA RICA SA
Strategic Direction
Key Facts
Summary 3 Sancela de Costa Rica SA: Key Facts
Company Background
Competitive Positioning
SCOTT PAPER COMPANY DE COSTA RICA SA
Strategic Direction
Key Facts
Summary 4 Scott Paper Company de Costa Rica SA: Key Facts
Company Background
Production
Competitive Positioning
CORPORACION DE SUPERMERCADOS UNIDOS SA
Strategic Direction
Key Facts
Summary 5 Corporacion de Supermercados Unidos SA: Key Facts
Company Background
Production
Competitive Positioning