Disposable Paper Products in Croatia
Euromonitor International's Disposable Paper Products in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 84 | Publication date: Jul 2009
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Market performance strong in terms of both volume and value sales
Croatia’s disposable paper products market recorded positive growth in volume and value terms throughout the review period. Despite the fact those demographic indicators like decreased birth rates and an ageing society are not favourable to growth; sales are increasing on a constant basis. Consumption per capita is relatively high compared to the region, but there is still space for further growth.
Global trends followed in Croatia
Global trends are evident in the Croatian disposable paper products market. The health and wellness trend is affecting tissues and cotton wool/buds/pads, while the increased convenience trend is visible in sanitary protection and nappies/diapers/pants. The main players in the market strengthened their shares through promotional efforts.
Regional manufacturers playing an important role
As in most FMCG markets, the multinationals are significantly present in the disposable paper products market too. However, manufacturers from the region, both Croatia and neighbouring countries, such as Slovenia and Bosnia-Herzegovina, are also holding their own. Most of them are still locally owned, but may become attractive prospects for acquisition by larger companies. The same manufacturers often appear as producers of private label products, which are present in this market more than in any other, with a significant growth trend.
Retail distribution split between supermarkets/hypermarkets and H&W stores
The overwhelming majority of disposable paper products in Croatia are distributed through two channels: supermarkets/hypermarkets and health & wellness retailers. The former is represented by large chained retailers, like Konzum, Mercator, Billa and Getro, while the latter is represented by chained H&W retailers, like Drogerie-Markt and Kozmo (local chain owned by Agrokor dd). These channels still have space for growth and will be strengthening their positions over the forecast period.
Performance over the forecast period slower, but constant
Sales in value and volume will continue to increase on an on-going basis, although not on the same level as during the review period. The Away-From-Home market will have stronger growth figures as the number of on-trade outlets is increasing and the distribution sector is getting more organised. It seems that in some segments the per capita consumption has reached significant levels, and decreasing birth rates combined with a progressively ageing population exert some influence on consumption patterns.
Table of contents
DISPOSABLE PAPER PRODUCTS IN CROATIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Market performance strong in terms of both volume and value sales
Global trends followed in Croatia
Regional manufacturers playing an important role
Retail distribution split between supermarkets/hypermarkets and H&W stores
Performance over the forecast period slower, but constant
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Summary - Research Sources
LOCAL COMPANY PROFILES - CROATIA
PALOMA ZAGREB DOO - DISPOSABLE PAPER PRODUCTS - CROATIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Summary - Paloma Zagreb doo: Key Facts
Summary 3 Summary - Paloma Zagreb doo: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Summary - Paloma Zagreb doo: Competitive Position 2008
SIMBEX DOO - DISPOSABLE PAPER PRODUCTS - CROATIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Summary - SimBex doo: Key Facts
Summary 6 Summary - SimBex doo: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Summary - SimBex doo: Competitive Position 2008
TOSAMA DOO - DISPOSABLE PAPER PRODUCTS - CROATIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Summary - TOSAMA doo: Key Facts
Summary 9 Summary - TOSAMA doo: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Summary - Tosama doo: Competitive Position 2008
SANITARY PROTECTION IN CROATIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Sanitary Protection Retail Company Shares 2004-2008
Table 18 Sanitary Protection Retail Brand Shares 2005-2008
Table 19 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
Table 21 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 22 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
NAPPIES/DIAPERS/PANTS IN CROATIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 25 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN CROATIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 30 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 31 Incontinence Products Retail Company Shares 2004-2008
Table 32 Incontinence Products Retail Brand Shares 2005-2008
Table 33 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN CROATIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 36 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 37 Wipes Retail Company Shares 2004-2008
Table 38 Wipes Retail Brand Shares 2005-2008
Table 39 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 40 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN CROATIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 42 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 43 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 44 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 45 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 46 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN CROATIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Retail Sales of Toilet Paper: Value 2003-2008
Table 48 Retail Sales of Toilet Paper: % Value Growth 2003-2008
Table 49 Toilet Paper Retail Company Shares 2004-2008
Table 50 Toilet Paper Retail Brand Shares 2005-2008
TISSUES IN CROATIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 52 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 53 Tissues Retail Company Shares 2004-2008
Table 54 Tissues Retail Brand Shares 2005-2008
Table 55 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 56 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN CROATIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Retail Sales of Kitchen Towels: Value 2003-2008
Table 58 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 59 Kitchen Towels Retail Company Shares 2004-2008
Table 60 Kitchen Towels Retail Brand Shares 2005-2008
Table 61 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 62 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN CROATIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 64 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 65 Paper Tableware Retail Company Shares 2004-2008
Table 66 Paper Tableware Retail Brand Shares 2005-2008
Table 67 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 68 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN CROATIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 70 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 71 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 72 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 73 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007