Disposable Paper Products in Croatia
Euromonitor International's Disposable Paper Products in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 93 | Publication date: Jul 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Constant growth in volume and value sales
During the review period, disposable paper products recorded constant growth in volume and value sales. This growth was conditioned by strong growth in the related industries of cosmetics and toiletries and household care. Along with this, the production and import of disposable paper products also increased, especially from the other countries in the region (eg Slovenia, Bosnia-Herzegovina). The demographic indicators, for example the decreasing birth rate and the increasingly ageing society, are affecting the disposable paper market significantly.
Dynamic performance caused by new products and world trends
The global wellness trend mostly influenced tissues and cotton wool/buds/pads. In 2007 most categories of disposable paper products had positive performance, numerous innovations and new products. Leading manufacturers increased their shares with price promotions and television advertising.
Competition between multinationals and private label products
As well as in all other similar industries, in disposable paper products multinational companies with their famous brands have their loyal purchasers and most of the marketing space in the media. Nevertheless, disposable paper products is distinctive for the significant presence of companies and brands from the regional countries, especially Slovenia and Bosnia-Herzegovina. As with other markets, disposable paper products in Croatia is also strongly influenced by private label. Private label products are seriously endangering all abovementioned companies, because they have shown that quality does not cause higher prices. The growth of private label will keep affecting the market.
Retail leadership of supermarkets/hypermarkets and chemists/pharmacies
Chained supermarkets/hypermarkets (Konzum, Mercator, Billa, Getro) and chemists/pharmacies (DM and Kozmo) are the leading retail distribution outlets. They are enriching their private label assortments with disposable paper products. These products are cheaper than multinational brands. Supermarkets and hypermarkets are spreading across Croatia, and their disposable paper products departments are now almost as well supplied as those of chemists/pharmacies. The leading chain of supermarkets/hypermarkets on the market is Konzum, owned by Agrokor dd (71.62% stake). Retailers regularly publish promotional offers in flyers and leaflets, stimulating considerable growth in the shares of their private label products.
Positive forecast performance
Growing tampons and pantyliners consumption will considerably change proportional sales within sanitary protection products. The growth of private label will create new trends. The increasing number of on-trade channels will positively affect AFH disposable paper products sales in the forecast period, especially in AFH Toilet paper, AFH Paper tableware and AFH Paper towels.
Table of contents
DISPOSABLE PAPER PRODUCTS IN CROATIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Constant growth in volume and value sales
Dynamic performance caused by new products and world trends
Competition between multinationals and private label products
Retail leadership of supermarkets/hypermarkets and chemists/pharmacies
Positive forecast performance
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Penetration of Private Label by Sector 2003-2007
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 19 Sanitary Protection Retail Company Shares 2003-2007
Table 20 Sanitary Protection Retail Brand Shares 2004-2007
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 25 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Retail Sales of Incontinence Products: Value 2002-2007
Table 30 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007
Table 31 Retail Sales of Incontinence Products: % Value Growth 2002-2007
Table 32 Incontinence Products Retail Company Shares 2003-2007
Table 33 Incontinence Products Retail Brand Shares 2004-2007
Table 34 Forecast Retail Sales of Incontinence Products: Value 2007-2012
Table 35 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 38 Wipes Retail Company Shares 2003-2007
Table 39 Wipes Retail Brand Shares 2004-2007
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 42 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 44 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 45 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 46 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 47 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 48 Retail Sales of Toilet Paper: Value 2002-2007
Table 49 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 50 Toilet Paper Retail Company Shares 2003-2007
Table 51 Toilet Paper Retail Brand Shares 2004-2007
Table 52 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 53 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 54 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 55 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 56 Tissues Retail Company Shares 2003-2007
Table 57 Tissues Retail Brand Shares 2004-2007
Table 58 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 59 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 60 Retail Sales of Kitchen Towels: Value 2002-2007
Table 61 Retail Sales of Kitchen Towels: % Value Growth 2002-2007
Table 62 Kitchen Towels Retail Company Shares 2003-2007
Table 63 Kitchen Towels Retail Brand Shares 2004-2007
Table 64 Forecast Retail Sales of Kitchen Towels: Value 2007-2012
Table 65 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 66 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 67 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 68 Paper Tableware Retail Company Shares 2003-2007
Table 69 Paper Tableware Retail Brand Shares 2004-2007
Table 70 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 72 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 74 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 76 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
TOSAMA DD
Strategic Direction
Key Facts
Summary 2 Tosama dd: Key Facts
Summary 3 Tosama dd: Operational Indicators 2005-2006
Company Background
Production
Competitive Positioning
Summary 4 Tosama dd: Competitive Position 2007
KOLMAN COSMETIC DOO
Strategic Direction
Key Facts
Summary 5 Kolman Cosmetic doo: Key Facts
Summary 6 Kolman Cosmetic doo: Operational Indicators 2005-2006
Company Background
Production
Competitive Positioning
Summary 7 Kolman Cosmetic doo: Competitive Position 2007
SIMBEX DOO
Strategic Direction
Key Facts
Summary 8 SimBex doo: Key Facts
Summary 9 SimBex doo: Operational Indicators 2005-2006
Company Background
Production
Competitive Positioning
Summary 10 SimBex doo: Competitive Position 2007
PALOMA DD
Strategic Direction
Key Facts
Summary 11 Paloma dd: Key Facts
Summary 12 Paloma dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Paloma dd: Competitive Position 2007
LOLA RIBAR DD
Strategic Direction
Key Facts
Summary 14 Lola Ribar dd: Key Facts
Summary 15 Lola Ribar dd: Operational Indicators 2005-2007
Company Background
Production
Competitive Positioning
Summary 16 Lola Ribar dd: Competitive Position 2007