Disposable Paper Products in Ecuador
Euromonitor International's Disposable Paper Products in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 88 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Exceptional value growth in 2008
Disposable Paper Products in Ecuador recorded exceptional current value growth in 2008. This growth was boosted by a retail price increase of the most representative categories such as nappies/diapers/pants, sanitary protection and toilet paper, as retail volume sales experienced stable growth compared to 2007.
Consumers demand value at lower prices
High oil prices, especially in the second semester of 2008, increased the prices of a wide variety of products, making consumers look for products of the same value at lower prices. Manufacturers of disposable paper products had to adapt their products to a new cost structure without affecting the quality in order to maintain retail volume sales and company and brand shares.
Kimberly-Clark Ecuador consolidates leading position
Kimberly-Clark Ecuador SA, the leading player, increased its retail value share in 2008, while some of the other multinational companies recorded share losses or stagnation. A local player, Zaimella del Ecuador SA, was the third ranked company in 2008. Despite Zaimella’s slightly improved performance in 2008, multinational companies accounted for the majority of retail value shares as local companies still cannot compete with the financial strength and production capacity of international players.
The key players improve distribution
The biggest and most important companies are reinforcing their strategies in traditional distribution formats such as independent small grocers. The leading players consider this format as much more profitable than self-service outlets such as supermarkets. They are also working on improving brand image and promotion to attract middle-and-low-income consumers. As a consequence of this strategy branded products are becoming much more standard.
Moderate growth ahead
Though growth will continue throughout the forecast period, increasing price consciousness and willingness on the part of consumers to shop around for the lowest prices will constrain value growth of the market to some degree. While the market could potentially return to previous consumption patterns following recovery, forecast value growth is still destined to be lower than that seen during the 2003-8 period.
Table of contents
DISPOSABLE PAPER PRODUCTS IN ECUADOR : MARKET INSIGHT
EXECUTIVE SUMMARY
Exceptional value growth in 2008
Consumers demand value at lower prices
Kimberly-Clark Ecuador consolidates leading position
The key players improve distribution
Moderate growth ahead
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Sanitary Protection Retail Company Shares 2004-2008
Table 20 Sanitary Protection Retail Brand Shares 2005-2008
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 25 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 30 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 31 Incontinence Products Retail Company Shares 2004-2008
Table 32 Incontinence Products Retail Brand Shares 2005-2008
Table 33 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 36 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 37 Wipes Retail Company Shares 2004-2008
Table 38 Wipes Retail Brand Shares 2005-2008
Table 39 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 40 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 41 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 42 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 43 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 44 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 45 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 46 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 47 Retail Sales of Toilet Paper: Value 2003-2008
Table 48 Retail Sales of Toilet Paper: % Value Growth 2003-2008
Table 49 Toilet Paper Retail Company Shares 2004-2008
Table 50 Toilet Paper Retail Brand Shares 2005-2008
Table 51 Forecast Retail Sales of Toilet Paper: Value 2008-2013
Table 52 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 53 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 54 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 55 Tissues Retail Company Shares 2004-2008
Table 56 Tissues Retail Brand Shares 2005-2008
Table 57 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 58 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 59 Retail Sales of Kitchen Towels: Value 2003-2008
Table 60 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 61 Retail Sales of Kitchen Towels: Value 2003-2008
Table 62 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 63 Kitchen Towels Retail Company Shares 2004-2008
Table 64 Kitchen Towels Retail Brand Shares 2005-2008
Table 65 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 66 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 67 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 68 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 69 Paper Tableware Retail Company Shares 2004-2008
Table 70 Paper Tableware Retail Brand Shares 2005-2008
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
OTELO SA
Strategic Direction
Key Facts
Summary 2 Otelo SA: Key Facts
Summary 3 Otelo SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Otelo SA: Competitive Position 2008
SUPERMERCADOS LA FAVORITA CA
Strategic Direction
Key Facts
Summary 5 Supermercados La Favorita CA: Key Facts
Summary 6 Supermercados La Favorita CA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Supermercados La Favorita CA: Competitive Position 2008
ZAIMELLA DEL ECUADOR SA
Strategic Direction
Key Facts
Summary 8 Zaimella del Ecuador SA: Key Facts
Summary 9 Zaimella del Ecuador SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Zaimella del Ecuador SA: Competitive Position 2008