Disposable Paper Products in Egypt
Euromonitor International's Disposable Paper Products in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 81 | Publication date: Sep 2009
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Dynamic performance in 2008
Disposable paper products in Egypt showed dynamic sales growth in 2008. This was mainly due to the development of retail in Egypt during the latter part of the review period. In 2008, numerous new branches of supermarkets/hypermarkets opened around the country. These outlets offered improved display, advertising and marketing opportunities to companies, as well as a wide range of prices and discounts to consumers. They even encouraged grocery retailers and pharmacies to focus on the designs of their outlets and the organisation of their merchandise. The low purchasing power of the majority of Egyptians remained the chief constraint to sales, obliging companies to keep prices down.
Wipes increases with vigour in 2008
Wipes, as a category, remained small in 2008. However, the category registered vigorous current value growth over the previous year, mainly due to sales of general purpose wipes. Using general purpose wipes continued to be a starting trend in the use of wipes in Egypt, and the number of brands available increased in 2008. The development of retail distribution facilitated sales and increased the visibility of the products for consumers. There continued to be no marketing or advertising campaigns for the product, but many companies, such as Easy Beauty Co, offered discounts on their products in supermarkets/hypermarkets.
Disposable paper products divided into hygiene products and tissues
Disposable paper products in Egypt was characterised by a split between multinational and domestic operators. Tissues was led by the two main Egyptian companies: Al Bardi Paper Mill Co SAE (Fine) Egypt and Pyramids Paper Mills SAE. Hygiene products (nappies/diapers/pants, sanitary protection and oral hygiene) was led chiefly by Procter & Gamble Egypt SAE, with its brands, Pampers and Always. There was no competition between the leaders in tissues and those in hygiene products because their focus was different. Al Bardi Paper Mill continued to manufacture nappies/diapers/pants and sanitary protection. However, this was in small quantities, serving the low-income consumers that could not afford the retail prices of Procter & Gamble. It appeared that disposable paper products was divided in two, with players not motivated to enter and compete in new categories. Multinationals were not interested in manufacturing tissues because the category was saturated and led by local companies.
Boom in retail outlets promotes sales of disposable paper products
During the review period, Egypt witnessed a retail boom, with many new shops, malls and supermarkets/hypermarkets opening. Prior to the review period, Egyptians customarily shopped for disposable paper products at grocery retailers or small pharmacies. In such premises, retail owners were negligent about the cleanliness of their shops and the displays of the products. Merchandise was dusty and the shopping experience was not enjoyable. Many consumers preferred to call the grocery retailer or pharmacy to order their needs, so as to avoid visiting the premises. This changed with the opening of Carrefour and Metro, Spinneys and Hyper Market. These premises revolutionised the distribution channel for disposable paper products. The displays were attractive, the prices visible, discounted products were available and customer service was vastly improved. Currently, consumers enjoy shopping for products and comparing product packaging, price and design. They are also increasingly susceptible to marketing campaigns, as they are accustomed only to the brands available.
Slow performance expected during the forecast period
In Egypt, disposable paper products is currently small compared to the population size. It is also expected to remain small over the early forecast period. Companies are not intending to launch new products or spend on advertising, due to the economic recession around the world. Instead, companies will prefer to offer different types of discounts to consumers in order to maintain value share, especially with the forecast high Egyptian inflation rate that will subsequently push up retail prices.
Table of contents
DISPOSABLE PAPER PRODUCTS IN EGYPT : MARKET INSIGHT
EXECUTIVE SUMMARY
Dynamic performance in 2008
Wipes increases with vigour in 2008
Disposable paper products divided into hygiene products and tissues
Boom in retail outlets promotes sales of disposable paper products
Slow performance expected during the forecast period
KEY TRENDS AND DEVELOPMENTS
Low purchasing power hinders sales of disposable paper products
Development of the retail channel and private label
Tissues versus hygiene products
Sophisticated products serve a small group of Egyptians
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - EGYPT
AL BARDI PAPER MILL CO SAE (FINE) EGYPT - DISPOSABLE PAPER PRODUCTS - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Al Bardi Paper Mill Co SAE (Fine) Egypt: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Al Bardi Paper Mill Co SAE (Fine) Egypt: Competitive Position 2008
CHARPECO CO - DISPOSABLE PAPER PRODUCTS - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Charpeco Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Charpeco Co: Competitive Position 2008
EASY BEAUTY CO - DISPOSABLE PAPER PRODUCTS - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Easy Beauty Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Easy Beauty Co: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 8 Easy Beauty Co: Competitive Position 2008
PYRAMIDS PAPER MILLS SAE - DISPOSABLE PAPER PRODUCTS - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Pyramids Paper Mills SAE: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Pyramids Paper Mills SAE: Competitive Position 2008
SANITARY PROTECTION IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 18 Sanitary Protection Retail Company Shares 2004-2008
Table 19 Sanitary Protection Retail Brand Shares 2005-2008
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 24 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN EGYPT
HEADLINES
WIPES IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 29 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 30 Wipes Retail Company Shares 2004-2008
Table 31 Wipes Retail Brand Shares 2005-2008
Table 32 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 33 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 35 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 36 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 37 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 38 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 39 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 40 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 42 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 43 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 44 Toilet Paper Retail Company Shares 2004-2008
Table 45 Toilet Paper Retail Brand Shares 2005-2008
Table 46 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 47 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 49 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 50 Tissues Retail Company Shares 2004-2008
Table 51 Tissues Retail Brand Shares 2005-2008
Table 52 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 53 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Retail Sales of Kitchen Towels: Value 2003-2008
Table 55 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 56 Kitchen Towels Retail Company Shares 2004-2008
Table 57 Kitchen Towels Retail Brand Shares 2005-2008
Table 58 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 59 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 61 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 62 Paper Tableware Retail Company Shares 2004-2008
Table 63 Paper Tableware Retail Brand Shares 2005-2008
Table 64 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 65 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 66 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 67 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 68 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 69 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 70 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 71 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013