Disposable Paper Products in Egypt
Euromonitor International's Disposable Paper Products in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 78 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Niche market in need of development because of low consumer purchasing power
In 2006, value sales of disposable paper products in Egypt continued to increase but remained small compared to the population. The low purchasing power of most Egyptians means that many of the products available in the market are too expensive for mass consumers. The market is dominated by locally manufactured products, because these are cheaper. However, some expensive imported products are also available for the small high-income group and expatriates living in the country. Unit prices continue to increase due to the rising costs of production and a higher rate of annual inflation, which hit the country during the review period.
Impressive value sales of more expensive nappies/diapers/pants
In terms of value sales, nappies/diapers/pants continued to lead disposable paper products in Egypt in 2006, with sanitary protection in second place. Although these two sectors are not the most popular in terms of volume sales, their units are more expensive than other disposable paper products. Procter & Gamble Egypt SAE leads value sales of nappies/diapers/pants and sanitary protection, and is the overall leader of disposable paper products in the country.
Retail boom will increase volume and value sales
Many new supermarkets/hypermarkets opened in Egypt during the review period, including Carrefour and Hyper One. The latest addition is Spinneys, which opened in City Stars, a famous retail mall located in the busy Nasr City. Many new malls are also opening, and consumers are beginning to adopt the idea of spending a whole day shopping, eating and walking around the mall. Malls are expected to expand and open in different areas, especially the new residential areas in the surroundings of Cairo. Such malls are expected to have a supermarkets/hypermarkets outlet and more than one chemist/drugstore within the premises. Such a change in retail channels is expected to have an impact on volume and value sales of disposable paper products. This will be especially true for sanitary protection and nappies/diapers/pants, which although not cheap, are necessary and are purchased by middle-income Egyptians.
Impressive value growth of toilet paper reflects its popularity because of low price
Toilet paper registered the highest value growth in 2006, followed by tissues and paper tableware. Toilet paper remains the most popular type of disposable paper products, as it is the cheapest. Unit price is the main determinant for purchasing in Egypt, as most consumers cannot afford many of the available products and prefer to use cheaper alternatives.
No product innovation in a niche market
Disposable paper products is still niche in Egypt, and there is little product innovation and development. New packaging is rarely introduced, and there are few new advertising and marketing campaigns. Egyptian companies producing tissues, for example, usually stick to their format and packaging in order to be recognised quickly by consumers. Imported products have met with varying degrees of success. Kleenex (Kimberly-Clack Corp) has been consistent in the market since its introduction in 2005, whereas other Chinese or Turkish products have appeared, and then disappeared after a few months.
Table of contents
DISPOSABLE PAPER PRODUCTS IN EGYPT : MARKET INSIGHT
EXECUTIVE SUMMARY
Niche market in need of development because of low consumer purchasing power
Impressive value sales of more expensive nappies/diapers/pants
Retail boom will increase volume and value sales
Impressive value growth of toilet paper reflects its popularity because of low price
No product innovation in a niche market
KEY TRENDS AND DEVELOPMENTS
Purchasing power of mass consumers is too low
Unit price is the main determinant of purchases
Development of supermarkets/hypermarkets leads to increased product visibility
Sophisticated products are for a certain group of consumers
Increase in the female workforce has a positive impact on value sales
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - EGYPT
AL BARDI PAPER MILL - DISPOSABLE PAPER PRODUCTS - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Al Bardi Paper Mill: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Al Bardi Paper Mill: Competitive Position 2006
CHARPECO - DISPOSABLE PAPER PRODUCTS - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Charpeco: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Charpeco: Competitive Position 2006
PYRAMIDS PAPER MILLS SAE - DISPOSABLE PAPER PRODUCTS - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Pyramids Paper Mills SAE: Key Facts
Summary 6 Pyramids Paper Mills SAE: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Pyramids Paper Mills SAE: Competitive Position 2006
SANITARY PROTECTION IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 18 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 19 Sanitary Protection Retail Company Shares 2002-2006
Table 20 Sanitary Protection Retail Brand Shares 2003-2006
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 25 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN EGYPT
OVERVIEW
WIPES IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 30 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 31 Wipes Retail Company Shares 2002-2006
Table 32 Wipes Retail Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 34 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 36 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 37 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 38 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 39 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 40 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Retail Sales of Toilet Paper: Value 2001-2006
Table 42 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 43 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 44 Toilet Paper Retail Company Shares 2002-2006
Table 45 Toilet Paper Retail Brand Shares 2003-2006
Table 46 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 47 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 49 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 50 Tissues Retail Company Shares 2002-2006
Table 51 Tissues Retail Brand Shares 2003-2006
Table 52 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 53 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Retail Sales of Kitchen Towels: Value 2001-2006
Table 55 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 56 Kitchen Towels Retail Company Shares 2002-2006
Table 57 Kitchen Towels Retail Brand Shares 2003-2006
Table 58 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 59 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 61 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 62 Paper Tableware Retail Company Shares 2002-2006
Table 63 Paper Tableware Retail Brand Shares 2003-2006
Table 64 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 65 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN EGYPT
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 66 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 67 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 68 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 69 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 70 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 71 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011