Disposable Paper Products in Estonia
Euromonitor International's Disposable Paper Products in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 77 | Publication date: Feb 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Increased growth in 2005 over 2004 for disposable paper products
Disposable paper products in Estonia showed growth in 2005 over 2004. The improved performance of toilet paper and tissues in volume and value terms contributed to overall growth. Rapid economic growth coupled with promotional campaigns by manufacturers and distributors were the main factors behind the positive performance of disposable paper products in 2005.
Higher consumer confidence boosts sales
The growth of disposable paper products in 2005 was the result of steady growth in the Estonian economy. GDP grew by 6% and was supported by salary increases and a steady decrease in the unemployment rate. Per capita GDP increased by 15% over 2004, whilst per capita disposable income showed 15% growth over 2004. The highest FDI (Foreign Direct Investment) growth amongst the EU-accession countries in 2004 also contributed to the improved consumer confidence in Estonia. All these factors contributed to the increase in consumer expenditure. Convenience products were particularly impacted, and consequently expenditure on disposable paper products increased.
The influence of negative population growth
The birth rate is expected to stagnate over the forecast period, which will negatively affect consumption of new born nappies/diapers. Historical trends show that the population of Estonia declined year-on-year over the review period. This impacted the consumption of standard and junior nappies/diapers. The increase in the 65-year-old-and-above population boosted demand for incontinence products, since elderly people are the main target group for these products. The decrease in the number of 13-55-year-old females impacted sanitary protection sales. However, the increase in disposable incomes partially compensated for the population decline trends in Estonia.
The increased funding of hospitals/healthcare boosts away-from-home (AFH) sales
Following Estonia’s accession to the EU in 2004, the funding of hospitals/healthcare substantially improved. More attention was paid to patient care, for example, with the sanitary requirements for hospitals/healthcare becoming more rigid. This particularly affected nappies/diapers/pants, wipes and incontinence products. In addition, government programmes supported improvements to newborn baby care, which increased sales of AFH nappies/diapers/pants and baby wipes.
Table of contents
DISPOSABLE PAPER PRODUCTS IN ESTONIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Increased growth in 2005 over 2004 for disposable paper products
Higher consumer confidence boosts sales
The influence of negative population growth
The increased funding of hospitals/healthcare boosts away-from-home (AFH) sales
KEY TRENDS AND DEVELOPMENTS
The share of disposable paper products sold in supermarkets/hypermarkets increases
Disposable paper products sold in large packs
Disposable paper products’ diversity increases
MARKET INDICATORS
Table 1 Birth Rates 2000-2005
Table 2 Infant Population 2000-2011
Table 3 Female Population by Age 2000-2011
Table 4 Total Population by Age 2000-2011
Table 5 Households 2000-2011
FORECAST MARKET INDICATORS
Table 6 Forecast Infant Population 2005-2010
Table 7 Forecast Female Population by Age 2005-2010
Table 8 Forecast Total Population by Age 2005-2010
Table 9 Forecast Households 2005-2010
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
FORECAST MARKET DATA
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
DEFINITIONS
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2000-2005
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2000-2005
Table 18 Sanitary Protection Retail Company Shares 2001-2005
Table 19 Sanitary Protection Retail Brand Shares 2002-2005
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2005-2010
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2005-2010
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2000-2005
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2000-2005
Table 24 Nappies/Diapers/Pants Retail Company Shares 2001-2005
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2002-2005
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2005-2010
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2005-2010
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Incontinence Products Retail Company Shares 2001-2005
Table 29 Incontinence Products Retail Brand Shares 2002-2005
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 30 Retail Sales of Wipes by Subsector: Value 2000-2005
Table 31 Retail Sales of Wipes by Subsector: % Value Growth 2000-2005
Table 32 Wipes Retail Company Shares 2001-2005
Table 33 Wipes Retail Brand Shares 2002-2005
Table 34 Forecast Retail Sales of Wipes by Subsector: Value 2005-2010
Table 35 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2005-2010
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Retail Sales of Cotton Wool/Buds: Value 2000-2005
Table 37 Retail Sales of Cotton Wool/Buds: % Value Growth 2000-2005
Table 38 Cotton Wool/Buds Retail Company Shares 2001-2005
Table 39 Cotton Wool/Buds Retail Brand Shares 2002-2005
Table 40 Forecast Retail Sales of Cotton Wool/Buds: Value 2005-2010
Table 41 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2005-2010
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 42 Retail Sales of Toilet Paper: Value 2000-2005
Table 43 Retail Sales of Toilet Paper: % Value Growth 2000-2005
Table 44 Toilet Paper Retail Company Shares 2001-2005
Table 45 Toilet Paper Retail Brand Shares 2002-2005
Table 46 Forecast Retail Sales of Toilet Paper: Value 2005-2010
Table 47 Forecast Retail Sales of Toilet Paper: % Value Growth 2005-2010
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 48 Retail Sales of Tissues by Subsector: Value 2000-2005
Table 49 Retail Sales of Tissues by Subsector: % Value Growth 2000-2005
Table 50 Tissues Retail Company Shares 2001-2005
Table 51 Tissues Retail Brand Shares 2002-2005
Table 52 Forecast Retail Sales of Tissues by Subsector: Value 2005-2010
Table 53 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2005-2010
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 54 Retail Sales of Kitchen Towels: Value 2000-2005
Table 55 Retail Sales of Kitchen Towels: % Value Growth 2000-2005
Table 56 Kitchen Towels Retail Company Shares 2001-2005
Table 57 Kitchen Towels Retail Brand Shares 2002-2005
Table 58 Forecast Retail Sales of Kitchen Towels: Value 2005-2010
Table 59 Forecast Retail Sales of Kitchen Towels: % Value Growth 2005-2010
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 60 Retail Sales of Paper Tableware by Subsector: Value 2000-2005
Table 61 Retail Sales of Paper Tableware by Subsector: % Value Growth 2000-2005
Table 62 Paper Tableware Retail Company Shares 2001-2005
Table 63 Paper Tableware Retail Brand Shares 2002-2005
Table 64 Forecast Retail Sales of Paper Tableware by Subsector: Value 2005-2010
Table 65 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2005-2010
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 66 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 67 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 68 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 69 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
Table 70 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 71 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
HORIZON PULP & PAPER LTD
Strategic Direction
Key Facts
Summary 1 Horizon Pulp & Paper Ltd: Key Facts
Summary 2 Horizon Pulp & Paper Ltd Operational Indicators
Company Background
Production
Summary 3 Horizon Pulp & Paper Ltd: Production Statistics 2004
Competitive Positioning
Summary 4 Horizon Pulp & Paper Ltd: Competitive Position 2005
KODUPABER AS
Strategic Direction
Key Facts
Summary 5 Kodupaber AS: Key Facts
Summary 6 Kodupaber AS: Operational Indicators
Company Background
Production
Competitive Positioning