Disposable Paper Products in Estonia
Euromonitor International's Disposable Paper Products in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 87 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Good Value Growth, Modest Volume Growth
Current value sales of disposable paper products in Estonia rose substantially once again in 2008 as they did during the three previous years also. A high rate of domestic inflation coupled with increased manufacturing costs exerted upward pressure on unit prices. Increasing numbers of babies and of the elderly together with strengthening trends regarding convenience and hygiene accounted for moderate growth rates in volume sales. However, since Estonia is entering what is being referred to as something of an economic crisis volume growth rates dropped to being more modest, stagnating or even negative depending on the categories concerned.
Worsening Economy Causes Caution in Consumer Spending
Although Estonians had already developed a great affinity for quality products and the convenience trend was at its height, economic conditions in 2008 forced consumers to be more careful with their spending. As the situation deteriorated and people no longer saw their purchasing power increasing, many had to limit their expenditure to only the most essential purchases and to switch to cheaper products such as private label.
Multinationals Fight over Leadership
Multinational companies invested lavishly in television advertising during 2008 to further push sales of their brands. Moreover, many new products are being launched to complement the available selection. Companies are endeavouring to move ahead and improve their shares by being innovative and offering the best quality products whilst facing limited competition from domestic production and marketing. Private label successfully expanded once more in 2008 as consumers appreciated the lower prices on offer just as the economic situation in Estonia continued to worsen.
Supermarkets/Hypermarkets and Discounters Continue Apace
Supermarkets/hypermarkets continues to expand and is now the dominant distribution channel in Estonia. Likewise, discounters is also increasing in terms of retail value share. Estonians find it increasingly convenient to purchase disposable paper products whilst shopping for groceries. Moreover, the selection of products is generally wide and special offers are not hard to find. In addition, manufacturers tend to use in-store campaigns in order to increase the appeal of their products and so boost sales.
Economic Downturn Influences Growth Rates
Forecast sales increases are rather modest due to the current economic crisis and the fact that consumers are not willing to spend too much but rather are looking for ways to save money. Furthermore, many categories of disposable paper products are no longer dynamic growth areas and so have become more stable, showing slower growth rates. In addition, the overall population is decreasing which consequently reduces the consumer base for disposable paper products.
Table of contents
DISPOSABLE PAPER PRODUCTS IN ESTONIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Good Value Growth, Modest Volume Growth
Worsening Economy Causes Caution in Consumer Spending
Multinationals Fight over Leadership
Supermarkets/Hypermarkets and Discounters Continue Apace
Economic Downturn Influences Growth Rates
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Sanitary Protection Retail Company Shares 2004-2008
Table 20 Sanitary Protection Retail Brand Shares 2005-2008
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 25 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 30 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 31 Incontinence Products Retail Company Shares 2004-2008
Table 32 Incontinence Products Retail Brand Shares 2005-2008
Table 33 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 36 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 37 Wipes Retail Company Shares 2004-2008
Table 38 Wipes Retail Brand Shares 2005-2008
Table 39 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 40 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 41 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 42 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 43 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 44 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 45 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 46 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 47 Retail Sales of Toilet Paper: Value 2003-2008
Table 48 Retail Sales of Toilet Paper: % Value Growth 2003-2008
Table 49 Toilet Paper Retail Company Shares 2004-2008
Table 50 Toilet Paper Retail Brand Shares 2005-2008
Table 51 Forecast Retail Sales of Toilet Paper: Value 2008-2013
Table 52 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 53 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 54 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 55 Tissues Retail Company Shares 2004-2008
Table 56 Tissues Retail Brand Shares 2005-2008
Table 57 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 58 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 59 Retail Sales of Kitchen Towels: Value 2003-2008
Table 60 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 61 Retail Sales of Kitchen Towels: Value 2003-2008
Table 62 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 63 Kitchen Towels Retail Company Shares 2004-2008
Table 64 Kitchen Towels Retail Brand Shares 2005-2008
Table 65 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 66 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 67 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 68 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 69 Paper Tableware Retail Company Shares 2004-2008
Table 70 Paper Tableware Retail Brand Shares 2005-2008
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
HORIZON PULP & PAPER LTD
Strategic Direction
Key Facts
Summary 2 Horizon Pulp & Paper Ltd: Key Facts
Summary 3 Horizon Pulp & Paper Ltd: Operational Indicators
Company Background
Production
Summary 4 Horizon Pulp & Paper Ltd: Production Statistics 2007
Competitive Positioning
Summary 5 Horizon Pulp & Paper Ltd: Competitive Position 2008
KODUPABER AS
Strategic Direction
Key Facts
Summary 6 Kodupaber AS: Key Facts
Summary 7 Kodupaber AS: Operational Indicators
Company Background
Production
Competitive Positioning
SALESTAR OÜ
Strategic Direction
Key Facts
Summary 8 Salestar OÜ: Key Facts
Summary 9 Salestar AS: Operational Indicators
Company Background
Production
Competitive Positioning