Disposable Paper Products in Finland
Euromonitor International's Disposable Paper Products in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 99 | Publication date: Jun 2009
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- Get insight into trends in market performance
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Mature market experiences small value growth in 2008
Disposable paper products’ limited retail value growth in 2008 represented a slight improvement upon 2007. Growth in 2008 was fuelled by new product launches and increased advertising expenditure as well as rising production and transportation costs and healthy demand for premium products. The fact that disposable paper products is very mature means that only small fluctuations in growth occur from year to year.
Move towards premium products in reaction to increasing maturity
While standard products dominate disposable paper products, sales are stagnant and are facing increasing competition from novel, premium, and more sophisticated brands. For example, while demand and new product development remained stagnant for standard products within areas like toilet paper, modern and specialised product types, such as household care wipes and floor cleaning systems, underwent significant development and recorded dynamic growth – thereby highlighting the mature nature of disposable paper products and the fact that manufacturers are being forced to introduce innovative products in order to achieve growth.
Market dominated by multinationals
The four leading players within the Finnish disposable paper products segment are multinational companies, accounting for around two thirds of retail value sales in 2008. Georgia-Pacific Nordic led sales in 2008 and was followed by SCA Hygiene Products and Procter & Gamble Finland. Large manufacturers benefit from the fact that they have excellent distribution networks and enjoy good shelf allocation within major retail outlets. Leading international players have well established market positions and changes in company retail value share are limited. The most notable change over the review period was the increasing popularity of private label products, which now have a combined retail value share greater than any single branded operator.
Grocery retailers dominate sales
The majority of disposable paper products sales in Finland are made within grocery retailers. The Finnish grocery retailer segment is highly consolidated, with sales being dominated by S Group and Kesko. Large supermarkets/hypermarkets continue to increase their retail value shares at the expense of smaller retail outlets. Large retailers often offer disposable paper products in large value packaging formats and price discounting is common, especially with regard to toilet paper and kitchen towel products. Small convenience stores are decreasing in popularity mainly due to competition from larger supermarkets but also discounters. Lidl is currently the only discounter operating in Finland and has seen sales grow steadily since 2002 . Medium-sized outlets continued to lose retail value share during 2008.
Economic downturn will result in slower value growth
Retail value growth will decline over the forecast period due to increasing maturity and rising consumer price sensitivity as a result of the coming economic downturn. It is possible that demand for premium and ‘luxury’ products could decline rapidly should the economic downturn turn out to be worse than currently anticipated.
Table of contents
DISPOSABLE PAPER PRODUCTS IN FINLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Mature market experiences small value growth in 2008
Move towards premium products in reaction to increasing maturity
Market dominated by multinationals
Grocery retailers dominate sales
Economic downturn will result in slower value growth
KEY TRENDS AND DEVELOPMENTS
Economic outlook in Finland has rapidly deteriorated
Finland going through demographic changes
Environmental concerns growing
Mature market hinders stronger growth rates
Multinational companies in the lead
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FINLAND
CEDERROTH OY - DISPOSABLE PAPER PRODUCTS - FINLAND
Strategic Direction
Key Facts
Summary 2 Cederroth Oy: Key Facts
Summary 3 Cederroth Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Cederroth Oy: Competitive Position 2008
DELIPAP OY - DISPOSABLE PAPER PRODUCTS - FINLAND
Strategic Direction
Key Facts
Summary 5 Delipap Oy: Key Facts
Summary 6 Delipap Oy: Operational Indicators
Company Background
Production
Summary 7 Delipap Oy: Production Statistics 2007
Competitive Positioning
Summary 8 Delipap Oy: Competitive Position 2008
METSä TISSUE CORP - DISPOSABLE PAPER PRODUCTS - FINLAND
Strategic Direction
Key Facts
Summary 9 Metsä Tissue Oyj: Key Facts
Summary 10 Metsä Tissue Oyj: Operational Indicators
Company Background
Production
Summary 11 Metsä Tissue Oyj: Production Statistics 2007
Competitive Positioning
Summary 12 Metsä Tissue Oyj: Competitive Position 2008
SINITUOTE OY - DISPOSABLE PAPER PRODUCTS - FINLAND
Strategic Direction
Key Facts
Summary 13 Sinituote Oy: Key Facts
Summary 14 Sinituote Oy: Operational Indicators
Company Background
Production
Summary 15 Sinituote Oy: Production Statistics 2007
Competitive Positioning
Summary 16 Sinituote Oy: Competitive Position 2008
SUOMEN KERTA OY - DISPOSABLE PAPER PRODUCTS - FINLAND
Strategic Direction
Key Facts
Summary 17 Suomen Kerta Oy: Key Facts
Summary 18 Suomen Kerta Oy: Operational Indicators
Company Background
Production
Summary 19 Suomen Kerta Oy: Production Statistics 2007
Competitive Positioning
Summary 20 Suomen Kerta Oy: Competitive Position 2008
SANITARY PROTECTION IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 32 Incontinence Products Retail Company Shares 2004-2008
Table 33 Incontinence Products Retail Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 38 Wipes Retail Company Shares 2004-2008
Table 39 Wipes Retail Brand Shares 2005-2008
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 52 Toilet Paper Retail Company Shares 2004-2008
Table 53 Toilet Paper Retail Brand Shares 2005-2008
Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 58 Tissues Retail Company Shares 2004-2008
Table 59 Tissues Retail Brand Shares 2005-2008
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2003-2008
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 64 Kitchen Towels Retail Company Shares 2004-2008
Table 65 Kitchen Towels Retail Brand Shares 2005-2008
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 70 Paper Tableware Retail Company Shares 2004-2008
Table 71 Paper Tableware Retail Brand Shares 2005-2008
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013