Disposable Paper Products in Finland
Euromonitor International's Disposable Paper Products in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 96 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Slow growth in larger sectors
Mainly due to the maturity of the market, sales of disposable paper products experienced very slow growth during 2006. The largest sectors, such as kitchen towels and toilet paper for example, experienced stagnation, minimal decline, or growth due to maturity. Some smaller sectors, such as wipes and paper tableware, had growth potential due to novelty and higher prices.
Private label increases
Private label product selection increased rapidly during the review period, and the image and price of private label was successfully upgraded. In 2006, Finns trusted private label and viewed most as good quality products. Retailers were active in marketing and developing private label products in 2006. Private label was present in all disposable paper products sectors, and gained sales share in many subsectors during 2006.
Market is led by a few strong players
Four large multinational operators – Georgia-Pacific Finland Oy, Procter & Gamble Finland Oy, SCA Hygiene Products Oy AB and Metsä Tissue Oyj – led Finnish disposable paper products in 2006. All leading brands were present in many sectors. Metsä Tissue is originally Finnish, whilst the others are foreign. Disposable paper products was relatively stable in Finland, and changes in market shares tended to be small. Private label was the largest share-gainer in 2006. This meant slight decreases in shares for the top players. The leading companies were responsible for most of the marketing and product development. The fifth largest operator – domestic Delipap Oy – present in sanitary protection, incontinence and diapers, was also innovative.
Changing consumer preferences
Increasing disposable incomes allowed consumers to be more selective when choosing disposable paper products in 2006. Alongside the growing range of private label products, the demand for premium products also increased. Disposable paper products in Finland became increasingly polarised, and mid-priced brands lost share. In premium products, comfort and convenience, as well as a pleasant appearance appealed to consumers. ‘Natural’ values were no longer at the top of consumer preferences. Usually, ecological products were plain looking and have no extra value, so ecological products lost share. In addition, in the sectors where ecological alternatives used to prevail – tissues, kitchen towels and toilet paper – leading brands and premium products were seen as friendly for the environment as most of them had been awarded a Nordic eco label, and paper, as such, was not viewed as harmful.
Decline during the forecast period
Value sales of Finnish disposable paper products are expected to experience a slow decrease over the forecast period, mainly due to the market’s maturity. Price competition and strengthening private label will press prices down during this period. Polarisation of the market is expected to persist. While economy products will continue to gain in prominence, value-added niches will also grow and appeal to more affluent consumers.
Table of contents
DISPOSABLE PAPER PRODUCTS IN FINLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Slow growth in larger sectors
Private label increases
Market is led by a few strong players
Changing consumer preferences
Decline during the forecast period
KEY TRENDS AND DEVELOPMENTS
Growing economy inspires desire for premium products
Comfort and convenience demanded
Widening income differences
Private label growing
‘Bubbling under’: non-disposable nappies/diapers/pants and sanitary protection
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - FINLAND
DELIPAP OY - DISPOSABLE PAPER PRODUCTS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Delipap Oy: Key Facts
Summary 2 Delipap Oy: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Delipap Oy: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Delipap Oy: Competitive Position 2006
DUNI OY - DISPOSABLE PAPER PRODUCTS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Duni Oy: Key Facts
Summary 6 Duni Oy: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Duni Oy: Competitive Position 2006
METSä TISSUE OYJ - DISPOSABLE PAPER PRODUCTS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Metsä Tissue Oyj: Key Facts
Summary 9 Metsä Tissue Oyj: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Metsä Tissue Oyj: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Metsä Tissue Oyj: Competitive Position 2006
RUOKAKESKO OY - DISPOSABLE PAPER PRODUCTS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Ruokakesko Oy: Key Facts
Summary 13 Ruokakesko Oy: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SINITUOTE OY - DISPOSABLE PAPER PRODUCTS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sinituote Oy: Key Facts
Summary 15 Sinituote Oy: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Sinituote Oy: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Sinituote Oy: Competitive Position 2006
SANITARY PROTECTION IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 33 Incontinence Products Retail Company Shares 2002-2006
Table 34 Incontinence Products Retail Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 39 Wipes Retail Company Shares 2002-2006
Table 40 Wipes Retail Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 45 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 46 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2001-2006
Table 50 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 52 Toilet Paper Retail Company Shares 2002-2006
Table 53 Toilet Paper Retail Brand Shares 2003-2006
Table 54 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 58 Tissues Retail Company Shares 2002-2006
Table 59 Tissues Retail Brand Shares 2003-2006
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2001-2006
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 64 Kitchen Towels Retail Company Shares 2002-2006
Table 65 Kitchen Towels Retail Brand Shares 2003-2006
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 70 Paper Tableware Retail Company Shares 2002-2006
Table 71 Paper Tableware Retail Brand Shares 2003-2006
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011