Disposable Paper Products in France

Euromonitor International's Disposable Paper Products in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Product coverage

Away-from-home disposable paper products; Retail disposable paper products

Executive summary

A dynamic growth despite difficult economic climate

Current value sales of disposable paper products increased in 2008, despite a slowdown in some categories. The late 2008 economic crisis did not have strong negative impact on value sales, except for particular categories which also already suffered from a lack of innovation and advertising investment, such as cotton wool/buds/pads that registered negative growth in 2008. Wipes also saw strong negative value growth in 2008, but this is mainly due to the disinterest in household care wipes. Their non-eco-friendly image and the increase in private label led to poor results. But overall there was still positive growth for disposable paper products sales in France in 2008, such as for incontinence products mainly due to the ageing population.

A strong bipolarisation of the market

Under the pressure of the economic crisis threat and increase in raw material costs, French consumers tended to trade down further in 2008 for some categories of disposable paper products such as tissues. Consumers were strongly attracted by economy brands, because disposable paper products are basic purchases, and they preferred to save money for essential purchases such as food. But at the same time, manufacturers increasingly launched added-value products, such as the six-ply toilet paper Lotus Just.1 by Georgia-Pacific France and the tissues Kleenex Anti-Viral by Kimberly-Clark SNC. Manufacturers strongly invested in advertising campaigns, and some consumers were attracted by standard and luxury brands despite their prices; especially if these products were for their babies, such as nappies/diapers, or for their intimate use, such as sanitary protection.

Private label still dominates thanks to lower prices

With more than a one third share of value sales, private label maintained its leadership of disposable paper products in 2008. Private label followed the bipolarisation trend of the market between economy and luxury products. For example, in toilet paper, private label launched economy toilet paper, but also scented and lotion-impregnated toilet paper with lower prices than “A” brands. In addition, private label also launched recycled products to follow the trend towards eco-friendly products. The rest of disposable paper products was still very concentrated, and dominated by two players; Georgia-Pacific France and Procter & Gamble France SNC, thanks to their well-known brands Lotus and Pampers respectively. These companies strongly invested in innovation and advertising campaigns to attract consumers and compete for sales against private label.

Grocery retailers remains the main distribution channel

Supermarkets/hypermarkets and discounters saw their sales slightly increase in 2008 although the share of the former declined somewhat. Due to the rise in raw materials costs and the decrease in purchasing power threats, consumers were increasingly attracted by economy brands, which are strongly present in grocery retailers, and especially in discounters. In addition, grocery retailers also distributed luxury brands to attract consumers with specific needs. On the other hand, non-store retailing continued its development in disposable paper products, in particular thanks to the increasing interest in internet retailing. For specific products such as incontinence products or sanitary protection, consumers were attracted by the discretion and the ease of use of internet retailing.

The bipolarisation trend is expected to increase over the forecast period

Due to the recent financial crisis and the economic slowdown, sales of disposable paper products over the forecast period are expected to decrease. Consumers may prefer to buy economy brands, especially for basic purchases such as cotton wool/buds/pads and kitchen towels. For these kinds of products, price is expected to be the first purchasing criterion. On the other hand, some consumers are also attracted by luxury products, especially in specific categories such as sanitary protection and nappies/diapers/pants. For their intimacy or their children’s, consumers are less reluctant to spend more money to have better quality products. For some basic products, such as toilet paper, the bipolarisation trend is also likely to have a strong impact, with an increase of both economy and luxury brands, according to consumers’ needs and their purchasing power

Table of contents

DISPOSABLE PAPER PRODUCTS IN FRANCE : MARKET INSIGHT

EXECUTIVE SUMMARY

A dynamic growth despite difficult economic climate

A strong bipolarisation of the market

Private label still dominates thanks to lower prices

Grocery retailers remains the main distribution channel

The bipolarisation trend is expected to increase over the forecast period

KEY TRENDS AND DEVELOPMENTS

The real impact of the economic crisis on disposable paper products

Bipolarisation increases further

Green products on the rise

Demographics is still a key driver in the success of paper products

Brand extensions and co-branding developments

MARKET INDICATORS

Table 1 Birth Rates 2003-2008

Table 2 Infant Population 2003-2008

Table 3 Female Population by Age 2003-2008

Table 4 Total Population by Age 2003-2008

Table 5 Households 2003-2008

Table 6 Forecast Infant Population 2008-2013

Table 7 Forecast Female Population by Age 2008-2013

Table 8 Forecast Total Population by Age 2008-2013

Table 9 Forecast Households 2008-2013

MARKET DATA

Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008

Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008

Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008

Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008

Table 14 Penetration of Private Label by Sector 2003-2008

Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013

Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - FRANCE

EXPANSCIENCE SA - DISPOSABLE PAPER PRODUCTS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Expanscience SA: Key Facts

Summary 3 Expanscience SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 4 Expanscience SA: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 5 Expanscience SA: Competitive Position 2008

GEORGIA-PACIFIC FRANCE - DISPOSABLE PAPER PRODUCTS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Georgia-Pacific France: Key Facts

Summary 7 Georgia-Pacific France: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 8 Georgia-Pacific France: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 9 Georgia-Pacific France: Competitive Position 2008

KIMBERLY-CLARK SNC - DISPOSABLE PAPER PRODUCTS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Kimberly-Clark SNC: Key Facts

Summary 11 Kimberly-Clark SNC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Kimberly-Clark SNC: Competitive Position 2008

PAUL HARTMANN SA - DISPOSABLE PAPER PRODUCTS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Paul Hartmann SA: Key Facts

Summary 14 Paul Hartmann SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 15 Paul Hartmann SA: Competitive Position 2008

PROCTER & GAMBLE FRANCE SNC - DISPOSABLE PAPER PRODUCTS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Procter & Gamble France SNC: Key Facts

Summary 17 Procter & Gamble France SNC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 18 Procter & Gamble France SNC: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 19 Procter & Gamble France SNC: Competitive Position 2008

RENOVA SA - FáBRICA DE PAPEL DE ALMONDA - DISPOSABLE PAPER PRODUCTS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Renova SA – Fábrica de Papel de Almonda: Key Facts

Summary 21 Renova SA – Fábrica de Papel de Almonda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 22 Renova SA – Fábrica de Papel de Almonda: Competitive Position 2008

SARBEC COSMETICS - DISPOSABLE PAPER PRODUCTS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 23 Sarbec Cosmetics: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 24 Sarbec Cosmetics: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 25 Sarbec Cosmetics: Competitive Position 2008

SCA HYGIENE PRODUCTS - DISPOSABLE PAPER PRODUCTS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 26 SCA Hygiene Products: Key Facts

Summary 27 SCA Hygiene Products: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 28 SCA Hygiene Products: Competitive Position 2008

TIFANY INDUSTRIES - DISPOSABLE PAPER PRODUCTS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 29 Tifany Industries: Key Facts

Summary 30 Tifany Industries: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 31 Tifany Industries: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 32 Tifany Industries: Competitive Position 2008

VENDôME, LABORATOIRES - DISPOSABLE PAPER PRODUCTS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 33 Laboratoires Vendôme: Key Facts

Summary 34 Laboratoires Vendôme: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 35 Laboratoires Vendôme: Competitive Position 2008

SANITARY PROTECTION IN FRANCE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008

Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008

Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008

Table 20 Sanitary Protection Retail Company Shares 2004-2008

Table 21 Sanitary Protection Retail Brand Shares 2005-2008

Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013

Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013

NAPPIES/DIAPERS/PANTS IN FRANCE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008

Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008

Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008

Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008

Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013

Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013

INCONTINENCE PRODUCTS IN FRANCE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008

Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008

Table 32 Incontinence Products Retail Company Shares 2004-2008

Table 33 Incontinence Products Retail Brand Shares 2005-2008

Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013

Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013

WIPES IN FRANCE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008

Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008

Table 38 Wipes Retail Company Shares 2004-2008

Table 39 Wipes Retail Brand Shares 2005-2008

Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013

Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013

COTTON WOOL/BUDS/PADS IN FRANCE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008

Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008

Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008

Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008

Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008

Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013

Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013

TOILET PAPER IN FRANCE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008

Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008

Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008

Table 52 Toilet Paper Retail Company Shares 2004-2008

Table 53 Toilet Paper Retail Brand Shares 2005-2008

Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013

Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013

TISSUES IN FRANCE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008

Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008

Table 58 Tissues Retail Company Shares 2004-2008

Table 59 Tissues Retail Brand Shares 2005-2008

Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013

Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013

KITCHEN TOWELS IN FRANCE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 62 Retail Sales of Kitchen Towels: Value 2003-2008

Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008

Table 64 Kitchen Towels Retail Company Shares 2004-2008

Table 65 Kitchen Towels Retail Brand Shares 2005-2008

Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013

Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013

PAPER TABLEWARE IN FRANCE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008

Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008

Table 70 Paper Tableware Retail Company Shares 2004-2008

Table 71 Paper Tableware Retail Brand Shares 2005-2008

Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013

Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013

AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN FRANCE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008

Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008

Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008

Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007

Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013

Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013