Disposable Paper Products in Georgia
Euromonitor International's Disposable Paper Products in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 80 | Publication date: Feb 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Volume decline due to strong informal sales
High inflation in the final two years of the review period led to a shift to black market sales and a decline in retail volume sales in 2005. This situation was exacerbated by a drop in population during the review period. Many consumers also simply cut back on purchases of disposable paper products such as napkins. However, strong inflation ensured that current value sales continued to grow in 2005 over the previous year.
Wipes soars from low base
Wipes was the most dynamic in disposable paper products in 2005, with many new areas of wipes emerging during the review period. Baby wipes and general purpose wipes continued to see the strongest sales, while new products such as feminine hygiene wipes and wet floor wipes grew dramatically following their launch. However, sales remain low, with wipes currently generally purchased by affluent urban consumers.
Global players dominate with Procter & Gamble in the lead
Procter & Gamble enjoyed a comfortable lead in 2005, being some way ahead of its closest competitors. Multinationals dominated sales throughout the review period. Leading global brands appeal to affluent consumers through strong marketing and new product development while a number of regional players attract middle- and lower-income consumers by offering lower prices. Turkish players are particularly significant in sales of economy disposable paper products. Local players such as Ha Ltd and Italian Georgian Industries are meanwhile finding it difficult to compete due to a lack of funds for marketing and quality improvements.
Independent food stores slowly giving way to supermarkets/hypermarkets
Independent food stores continues to be the most significant sales channel for disposable paper products. However, there was strong growth in sales through chained retailers during the review period, notably chained supermarkets/hypermarkets and chemists/drugstores. This trend is expected to become more pronounced during the forecast period and will encourage the growth of niche areas of disposable paper products. This trend will also result in growth for the leading brands and players, which tend to have the marketing strength to secure consumers' attention and the required economies of scale to secure retailers' interest.
Good growth for forecast period as consumers trade up
Disposable paper products is expected to see good growth during the forecast period. Increasing disposable income levels and improved distribution will encourage consumers to trade up from informal purchases to retail purchases. Consumers will also shift from purchasing economy products at outdoor markets and independent food stores to buying bulk packs of branded products at supermarkets/hypermarkets. In addition, the growing range of products offered at supermarkets/hypermarkets and chemists/drugstores will encourage consumers to explore new niches of disposable paper products, with wipes and disposable pants poised to see strong growth as a result.
Table of contents
DISPOSABLE PAPER PRODUCTS IN GEORGIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Volume decline due to strong informal sales
Wipes soars from low base
Global players dominate with Procter & Gamble in the lead
Independent food stores slowly giving way to supermarkets/hypermarkets
Good growth for forecast period as consumers trade up
KEY TRENDS AND DEVELOPMENTS
Demographic factors shape changes
Distribution steadily shifting towards modern retail formats
MARKET INDICATORS
Table 1 Birth Rates 2000-2005
Table 2 Infant Population 2000-2011
Table 3 Female Population by Age 2000-2011
Table 4 Total Population by Age 2000-2011
Table 5 Households 2000-2011
FORECAST MARKET INDICATORS
Table 6 Forecast Infant Population 2005-2010
Table 7 Forecast Female Population by Age 2005-2010
Table 8 Forecast Total Population by Age 2005-2010
Table 9 Forecast Households 2005-2010
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
FORECAST MARKET DATA
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
DEFINITIONS
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2000-2005
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2000-2005
Table 18 Sanitary Protection Retail Company Shares 2001-2005
Table 19 Sanitary Protection Retail Brand Shares 2002-2005
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2005-2010
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2005-2010
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2000-2005
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2000-2005
Table 24 Nappies/Diapers/Pants Retail Company Shares 2001-2005
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2002-2005
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2005-2010
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2005-2010
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Retail Sales of Incontinence Products: Value 2000-2005
Table 29 Retail Sales of Incontinence Products: % Value Growth 2000-2005
Table 30 Incontinence Products Retail Company Shares 2001-2005
Table 31 Incontinence Products Retail Brand Shares 2002-2005
Table 32 Forecast Retail Sales of Incontinence Products: Value 2005-2010
Table 33 Forecast Retail Sales of Incontinence Products: % Value Growth 2005-2010
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 34 Retail Sales of Wipes by Subsector: Value 2000-2005
Table 35 Retail Sales of Wipes by Subsector: % Value Growth 2000-2005
Table 36 Wipes Retail Company Shares 2001-2005
Table 37 Wipes Retail Brand Shares 2002-2005
Table 38 Forecast Retail Sales of Wipes by Subsector: Value 2005-2010
Table 39 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2005-2010
COTTON WOOL/BUDS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Retail Sales of Cotton Wool/Buds: Value 2000-2005
Table 41 Retail Sales of Cotton Wool/Buds: % Value Growth 2000-2005
Table 42 Cotton Wool/Buds Retail Company Shares 2001-2005
Table 43 Cotton Wool/Buds Retail Brand Shares 2002-2005
Table 44 Forecast Retail Sales of Cotton Wool/Buds: Value 2005-2010
Table 45 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2005-2010
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Retail Sales of Toilet Paper: Value 2000-2005
Table 47 Retail Sales of Toilet Paper: % Value Growth 2000-2005
Table 48 Toilet Paper Retail Company Shares 2001-2005
Table 49 Toilet Paper Retail Brand Shares 2002-2005
Table 50 Forecast Retail Sales of Toilet Paper: Value 2005-2010
Table 51 Forecast Retail Sales of Toilet Paper: % Value Growth 2005-2010
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Retail Sales of Tissues by Subsector: Value 2000-2005
Table 53 Retail Sales of Tissues by Subsector: % Value Growth 2000-2005
Table 54 Tissues Retail Company Shares 2001-2005
Table 55 Tissues Retail Brand Shares 2002-2005
Table 56 Forecast Retail Sales of Tissues by Subsector: Value 2005-2010
Table 57 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2005-2010
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Retail Sales of Kitchen Towels: Value 2000-2005
Table 59 Retail Sales of Kitchen Towels: % Value Growth 2000-2005
Table 60 Kitchen Towels Retail Company Shares 2001-2005
Table 61 Kitchen Towels Retail Brand Shares 2002-2005
Table 62 Forecast Retail Sales of Kitchen Towels: Value 2005-2010
Table 63 Forecast Retail Sales of Kitchen Towels: % Value Growth 2005-2010
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 64 Retail Sales of Paper Tableware by Subsector: Value 2000-2005
Table 65 Retail Sales of Paper Tableware by Subsector: % Value Growth 2000-2005
Table 66 Paper Tableware Retail Company Shares 2001-2005
Table 67 Paper Tableware Retail Brand Shares 2002-2005
Table 68 Forecast Retail Sales of Paper Tableware by Subsector: Value 2005-2010
Table 69 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2005-2010
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 70 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 71 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 72 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 73 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
Table 74 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
ITALIAN GEORGIAN INDUSTRIES JSC
Strategic Direction
Key Facts
Summary 1 Italian Georgian Industries JSC: Key Facts
Summary 2 Italian Georgian Industries JSC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Italian Georgian Industries JSC: Competitive Position 2005
MEGA DISPOSABLES SA
Strategic Direction
Key Facts
Summary 4 Mega Disposables SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Mega Disposables SA: Competitive Position 2005