Disposable Paper Products in Georgia
Euromonitor International's Disposable Paper Products in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 86 | Publication date: Jul 2009
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- Get insight into trends in market performance
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Wipes increases retail value share at expense of nappies/diapers/pants and sanitary protection
Traditionally, sanitary protection and nappies/diapers/pants are the two largest disposable paper products categories in Georgia, accounting for 66% of total retail value sales in 2008. These segments are followed by toilet paper and paper tableware, with sales in other segments being far lower. Almost all disposable paper products segments recorded growth during 2008, with only cotton wool/buds/pads experiencing a decline in sales. Wipes was the fastest growing category during 2008, with a rapid rise in demand resulting in the category increasing its overall retail value share at the expense of nappies/diapers/pants and sanitary protection.
Major disruption to distribution within Arti Group
Until 2008, the largest disposable paper products distribution company in Georgia (and across Transcaucasia) was the Georgian-Dutch Arti Group, which for ten years was the exclusive distributor for Procter & Gamble, Gillette, Wella, Eczacibasi (Georgia-Pacific), Aromel, Uni, and Pinar in Caucasus countries. However, from the end of 2007, Arti Group experienced serious organizational and tax problems which resulted in the company broken down into five independent entities. As a result of these changes, the distribution of the company’s brands was severely disrupted for several months during 2008.
Procter & Gamble experiences significant decline in sales
The breaking-up of the Arti Group had a significant impact on Procter & Gamble, with the company’s brands being unavailable in retail outlets throughout Georgia for several months during 2008. As a result, the company experienced a significant decline in retail value sales during 2008. Consequently, Proctor & Gamble is looking to significantly increase its advertising expenditure in a bid to quickly regain its lost retail value share.
Internet retailing of disposable paper products
In-store based retailing accounts for the vast majority of disposable paper products sales in Georgia. However, in 2008 products within nappies/diapers/pants and incontinence products became available for the first time via the internet retailing distribution channel. It is possible that an increasing number of disposable paper products will become available via the internet over the forecast period. The retail value distribution share of independent small grocers has decreased in recent years due to the increasing popularity of supermarkets/hypermarkets, convenience stores, and health and beauty retailers.
Health and beauty retailers importing brands independently
Recently, health and beauty retailers, which had previously only been engaged in the selling of disposable paper products in Georgia, have also started to independently import such products. A number of large firms which operate chemist retail chains have made agreements with foreign manufacturers, with the result that such outlets are now able to directly import and distribute leading international brands.
Table of contents
DISPOSABLE PAPER PRODUCTS IN GEORGIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Wipes increases retail value share at expense of nappies/diapers/pants and sanitary protection
Major disruption to distribution within Arti Group
Procter & Gamble experiences significant decline in sales
Internet retailing of disposable paper products
Health and beauty retailers importing brands independently
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 18 Sanitary Protection Retail Company Shares 2004-2008
Table 19 Sanitary Protection Retail Brand Shares 2005-2008
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 24 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 29 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 30 Incontinence Products Retail Company Shares 2004-2008
Table 31 Incontinence Products Retail Brand Shares 2005-2008
Table 32 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 33 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 34 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 35 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 36 Wipes Retail Company Shares 2004-2008
Table 37 Wipes Retail Brand Shares 2005-2008
Table 38 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 39 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 41 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 42 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 43 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 44 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 45 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Retail Sales of Toilet Paper: Value 2003-2008
Table 47 Retail Sales of Toilet Paper: % Value Growth 2003-2008
Table 48 Toilet Paper Retail Company Shares 2004-2008
Table 49 Toilet Paper Retail Brand Shares 2005-2008
Table 50 Forecast Retail Sales of Toilet Paper: Value 2008-2013
Table 51 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 53 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 54 Tissues Retail Company Shares 2004-2008
Table 55 Tissues Retail Brand Shares 2005-2008
Table 56 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 57 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Retail Sales of Kitchen Towels: Value 2003-2008
Table 59 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 60 Retail Sales of Kitchen Towels: Value 2003-2008
Table 61 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 62 Kitchen Towels Retail Company Shares 2004-2008
Table 63 Kitchen Towels Retail Brand Shares 2005-2008
Table 64 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 65 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 66 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 67 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 68 Paper Tableware Retail Company Shares 2004-2008
Table 69 Paper Tableware Retail Brand Shares 2005-2008
Table 70 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 72 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 74 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 76 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
ITALIAN GEORGIAN INDUSTRIES JSC
Strategic Direction
Key Facts
Summary 2 Italian Georgian Industries JSC: Key Facts
Summary 3 Italian Georgian Industries JSC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Italian Georgian Industries JSC: Competitive Position 2008
SHARM TRADING LTD
Strategic Direction
Key Facts
Summary 5 Sharm Trading Ltd: Key Facts
Summary 6 Sharm Trading Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Sopia + Ltd
Strategic Direction
Key Facts
Summary 7 Sopia + Ltd: Key Facts
Summary 8 Sopia + Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Sopia + Ltd: Competitive Position 2008