Disposable Paper Products in Greece
Euromonitor International's Disposable Paper Products in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 95 | Publication date: Jun 2009
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- Get insight into trends in market performance
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Incontinence Products and Kitchen Towels Drive Volume Growth
The disposable paper products market in Greece is witnessing healthy volume growth, driven primarily by the rising penetration levels of economy products. Incontinence products and kitchen towels are showing the strongest increases in volume sales – the former based on the gradual overcoming of social taboos and the fact that the Greek population is ageing, and the latter due to the increasing penetration of private label and other economy products, which has had a declining effect on prices, and also the fact that they can be used on multiple occasions, often replacing more expensive products such as certain wipes or napkins.
International Economic Crisis Influences Market in Different Ways
The consequences of the international economic crisis can be seen in the disposable paper products market in many and various guises. The rising cost of paper pulp has pushed prices upwards for many branded variants in the market, while the benefits from the decrease in the price of oil have yet to be seen. The widely felt economic uncertainty has made consumers more sceptical with regard to usage of products they consider to be overly sophisticated and poor value for money. Products that are not essential for the fulfilment of real everyday needs and which can be substituted by cheaper alternatives – such as general purpose wipes, furniture polish wipes and window/glass wipes – are quickly being abandoned.
Private Label Products See Significant Increase As Economic Uncertainty Spreads
Private label products are continuing to expand their presence in many product categories as the economic crisis further threatens the already harsh economic situation for the majority of Greeks. Shrinking disposable incomes are forcing consumers towards cheaper alternatives, especially in product categories where brand loyalty is low. Discount stores such as Lidl or the recently arrived Aldi are attracting an increasing number of consumers. Within this context, private label is constantly increasing its share, forcing brand manufacturers to either compete in terms of quality and product differentiation or through special discounts.
Supermarkets/Hypermarkets and Discounters Dominate
As disposable income and, in effect, purchasing power decreases for the majority of Greeks, consumers are increasingly turning to supermarkets and discounters where they can save money by buying lower-priced private label products. Added to this are the increasingly hectic working lives of many Greeks, which favour one-stop shopping due to limited free time. Moreover, the arrival of Aldi in Greece has further boosted the discounter channel and has already led to price competition with Lidl, making both more appealing to the widening audience of price-conscious consumers.
Incontinence Products and Wipes to Drive Future Growth
The disposable paper products market in Greece is expected to continue to witness healthy growth over the forecast period, which will be mostly driven by incontinence products and the dynamic growth potential of baby wipes, feminine hygiene wipes and toilet care wipes, products that are relatively new and offer consumers practical answers to everyday needs.
Table of contents
DISPOSABLE PAPER PRODUCTS IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
Incontinence Products and Kitchen Towels Drive Volume Growth
International Economic Crisis Influences Market in Different Ways
Private Label Products See Significant Increase As Economic Uncertainty Spreads
Supermarkets/Hypermarkets and Discounters Dominate
Incontinence Products and Wipes to Drive Future Growth
KEY TRENDS AND DEVELOPMENTS
Eco-friendly Alternatives a Growing Trend But One With Still a Long Way to Go
International Economic Crisis Boosts Discounters and Private Label
Rising Share of Private Label and Discounters Drives Manufacturers Towards Innovation and Special Offers
New Hectic Lifestyles Call for Practical and Convenient Solutions
Country's Changing Demographic Profile Has an Impact on Certain Product Categories
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GREECE
EUROCHARTIKI SA - DISPOSABLE PAPER PRODUCTS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Eurochartiki SA: Key Facts
Summary 3 Eurochartiki SA: Operational Indicators 2006-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Eurochartiki SA: Competitive Position 2008
LINETTE HELLAS SA - DISPOSABLE PAPER PRODUCTS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Linette Hellas SA: Key Facts
Summary 6 Linette Hellas SA: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Linette Hellas SA: Competitive Position 2008
SARANTIS SA, GROUP - DISPOSABLE PAPER PRODUCTS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Group Sarantis SA: Key Facts
Summary 9 Group Sarantis SA: Operational Indicators 2007-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Sarantis SA: Competitive Position 2008
SEPTONA SA - DISPOSABLE PAPER PRODUCTS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Septona SA: Key Facts
Summary 12 Septona SA: Operational Indicators 2004-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Septona SA: Competitive Position 2008
VIOCHARTIKI PAPERMILL SA - DISPOSABLE PAPER PRODUCTS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Viochartiki Paper Industry SAIC: Key Facts
Summary 15 Viochartiki Paper Industry SAIC: Operational Indicators 2006-2007
COMPANY BACKGROUND
PRODUCTION
Summary 16 Viochartiki Paper Industry SAIC: Production Statistics 2007
COMPETITIVE POSITIONING
SANITARY PROTECTION IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 32 Incontinence Products Retail Company Shares 2004-2008
Table 33 Incontinence Products Retail Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 38 Wipes Retail Company Shares 2004-2008
Table 39 Wipes Retail Brand Shares 2005-2008
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 52 Toilet Paper Retail Company Shares 2004-2008
Table 53 Toilet Paper Retail Brand Shares 2005-2008
Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 58 Tissues Retail Company Shares 2004-2008
Table 59 Tissues Retail Brand Shares 2005-2008
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2003-2008
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 64 Kitchen Towels Retail Company Shares 2004-2008
Table 65 Kitchen Towels Retail Brand Shares 2005-2008
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 70 Paper Tableware Retail Company Shares 2004-2008
Table 71 Paper Tableware Retail Brand Shares 2005-2008
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013