Disposable Paper Products in Greece
Euromonitor International's Disposable Paper Products in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 94 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
DPP market shows growth during 2006
Over the review period, volume sales of disposable paper products in Greece rose. The main reason for this rise was the high penetration of private label products, which enjoy a strong position in the market in most subsectors. Moreover, many new innovative branded products were launched, which when combined with extensive promotional activities attracted consumer attention and caused a boost in value sales. Wipes and incontinence products are the products which in the future will lead higher volume sales, as these sectors are still developing.
Nappies/diapers/pants leads value growth
Although there was no noticeable increase in the birth rate in Greece in the review period, the most profitable sector within disposable paper products in 2006 was nappies/diapers/pants. In an attempt to meet consumer demands, companies applied further innovations to products in this sector. Most of these products differentiate by age, size and weight, while some companies, such as Procter and Gamble Hellas SA provide absorbent, gender specific disposable pants. Innovative products for sensitive skins were also launched by companies such as SCA Hygiene Products SA during the review period. Specialisation, marketing and extensive promotion increased average unit prices and consequently value sales also saw notable growth.
Domestic companies vs multinationals
While multinational companies such as Procter & Gamble Hellas SA and SCA Hygiene Products SA have the highest share in disposable paper products, there are domestic companies, such as Eurochartiki SA, Mega Disposables SA and Easycare Hygiene Products Ltd, which are constantly gaining ground. Athens Papermills SA, which is owned by the Bolton Group, also has a high value share. However, the company decreased its production, as were many dismissals, and employees have been on strike during 2006.
Supermarkets/hypermarkets the main distribution channel
Supermarkets/hypermarkets was the main distribution channel in the Greek market throughout the review period. Discounters are becoming more popular among consumers, and after the establishment of the discounter Lidl, these stores increased their value share. Their share was also boosted by the expansion of Dia, as well as the introduction of the German chain Aldi. Their advantage over supermarkets/hypermarkets is that they offer a wide range of private label products at very low prices.
Forecast sees expansion of private label products
Research indicates that private label products will continue to gain share in disposable paper products. The main reason for this is that private label products developed from being exclusively economy products to include mid-priced products during the review period. Recently, premium quality private label products have also been introduced, capturing consumers who are cost sensitive but prefer higher quality products. Sales of branded products will depend on the decline in overall unit prices in order to deal with the competition, as private label products constitute a threat to their sales.
Table of contents
DISPOSABLE PAPER PRODUCTS IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
DPP market shows growth during 2006
Nappies/diapers/pants leads value growth
Domestic companies vs multinationals
Supermarkets/hypermarkets the main distribution channel
Forecast sees expansion of private label products
KEY TRENDS AND DEVELOPMENTS
Greece: a country of increasing ageing population
Economic issues determine the progress of disposable paper products
Private label products increases its penetration
Discounters expand further
Greek consumers are sensitive to innovation
Domestic production expands to other countries
Will environmental awareness influence Greek consumers?
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - GREECE
EUROCHARTIKI SA - DISPOSABLE PAPER PRODUCTS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Eurochartiki SA: Key Facts
Summary 2 Eurochartiki SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Eurochartiki SA: Competitive Position 2006
LINETTE HELLAS SA - DISPOSABLE PAPER PRODUCTS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Linette Hellas SA: Key Facts
Summary 5 Linette Hellas SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Linette Hellas SA: Competitive Position 2005
MEGA DISPOSABLES SA - DISPOSABLE PAPER PRODUCTS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Mega Disposables SA: Key Facts
Summary 8 Mega Disposables SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Mega Disposables SA: Competitive Position 2005
SEPTONA SA - DISPOSABLE PAPER PRODUCTS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Septona SA: Key Facts
Summary 11 Septona SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Septona SA: Competitive Position 2005
VIOCHARTIKI PAPER INDUSTRY SAIC - DISPOSABLE PAPER PRODUCTS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Viochartiki Papermill SA: Key Facts
Summary 14 Viochartiki Papermill SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Viochartiki Papermill SA: Production Statistics 2005
COMPETITIVE POSITIONING
SANITARY PROTECTION IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 33 Incontinence Products Retail Company Shares 2002-2006
Table 34 Incontinence Products Retail Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 39 Wipes Retail Company Shares 2002-2006
Table 40 Wipes Retail Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 45 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 46 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2001-2006
Table 50 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 52 Toilet Paper Retail Company Shares 2002-2006
Table 53 Toilet Paper Retail Brand Shares 2003-2006
Table 54 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 58 Tissues Retail Company Shares 2002-2006
Table 59 Tissues Retail Brand Shares 2003-2006
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2001-2006
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 64 Kitchen Towels Retail Company Shares 2002-2006
Table 65 Kitchen Towels Retail Brand Shares 2003-2006
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 70 Paper Tableware Retail Company Shares 2002-2006
Table 71 Paper Tableware Retail Brand Shares 2003-2006
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011