Disposable Paper Products in Hong Kong, China

Euromonitor International's Disposable Paper Products in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 89  |  Publication date: Aug 2009
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  • Get insight into trends in market performance
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Product coverage

Away-from-home disposable paper products; Retail disposable paper products

Executive summary

Disposable paper products maintains slow growth in 2008

As a mature market, disposable paper products maintained an overall slow growth in 2008, which was characteristic of growth over the review period. Apart from wipes which is maintaining an overall faster growth, other sectors in disposable paper products are seeing slow and constant growth in 2008. Factors that cause slow growth in disposable paper products include a number of changes to households as well as demographic changes.

Cosmetics and beauty a factor in brand extension in 2008

In disposable paper products, brand extensions often contain cosmetic and beauty elements, such as fragrances, pH-adjustments, as well as soothing components for comfort. In 2008, cosmetic and beauty continue to be added to disposable paper products, with sanitary protection seeing the most new product developments of all disposable paper products, usually related to scents. In tissues and wipes, scent is also added to brand extensions, and pH is a factor in comfort for wipes.

Domestic brands gaining importance in Hong Kong

In the past, domestic brands were seen as lower quality and cheap, but today’s view of domestic brands has changed drastically and now domestic brands are regarded as higher quality while maintaining cheaper prices. Domestic brands dominate the Hong Kong market, especially in toilet paper, tissues, and kitchen towels. International brands still dominate sanitary protection, wipes, and diapers/nappies/pants, as there are few domestic producers of such products and the international brands have saturated the market in these sectors.

Supermarkets/hypermarkets remains the key distribution channel

Disposable paper products can be found in many different retail channels in Hong Kong: supermarkets, health store chains, hypermarkets, convenience stores, and individual pharmacies. Supermarkets (like Park ‘n’ Shop and Wellcome) and chained health and beauty retailers (like Manning’s and Watson’s) remain the key distribution channels in Hong Kong, due to the many strategic locations found around Hong Kong, as well as consumer confidence in buying a quality product from these trusted names. In poorer areas of Hong Kong, individual pharmacies remain the key distribution channel especially for essentials like toilet paper.

Slow constant growth expected for disposable paper products

Disposable paper products is expected to maintain slow and constant growth over the forecast period. As a mature market, the growth of disposable paper products is based mainly on demographic changes, which are slow and constant in the already developed city of Hong Kong. Many disposable paper products are also deemed essential; therefore growth of this industry as a whole is not too affected by the latest financial crisis in 2008. Baby products on the other hand may be more affected by economic woes, as birth rates are in line with economic growth.

Table of contents

DISPOSABLE PAPER PRODUCTS IN HONG KONG, CHINA : MARKET INSIGHT

EXECUTIVE SUMMARY

Disposable paper products maintains slow growth in 2008

Cosmetics and beauty a factor in brand extension in 2008

Domestic brands gaining importance in Hong Kong

Supermarkets/hypermarkets remains the key distribution channel

Slow constant growth expected for disposable paper products

KEY TRENDS AND DEVELOPMENTS

Slow growth expected of baby products

Domestic brands becoming prominent in Hong Kong

Cosmetic factors boost sales of disposable paper products

Hong Kong still not going green

Private label competing for value shares

MARKET INDICATORS

Table 1 Birth Rates 2003-2008

Table 2 Infant Population 2003-2008

Table 3 Female Population by Age 2003-2008

Table 4 Total Population by Age 2003-2008

Table 5 Households 2003-2008

Table 6 Forecast Infant Population 2008-2013

Table 7 Forecast Female Population by Age 2008-2013

Table 8 Forecast Total Population by Age 2008-2013

Table 9 Forecast Households 2008-2013

MARKET DATA

Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008

Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008

Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008

Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008

Table 14 Penetration of Private Label by Sector 2003-2008

Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013

Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - HONG KONG, CHINA

GUANGDONG ZHONGSHUN PAPER INDUSTRY GROUP CO LTD - DISPOSABLE PAPER PRODUCTS - HONG KONG, CHINA

STRATEGIC DIRECTION

Key Facts

Summary 2 Guangdong Zhongshun Paper Industry Group Co Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 3 Guangdong Zhongshun Paper Industry Group Co Ltd: Competitive Position 2008

HWA GWAN TISSUES PAPER MANUFACTORY - DISPOSABLE PAPER PRODUCTS - HONG KONG, CHINA

STRATEGIC DIRECTION

Key Facts

Summary 4 Hwa Gwan Tissues Paper Manufactory: Key Facts

Company Background

Production

Competitive Positioning

RE-ON HOLDINGS LTD - DISPOSABLE PAPER PRODUCTS - HONG KONG, CHINA

STRATEGIC DIRECTION

Key Facts

Summary 5 Re-On Holdings Ltd: Key Facts

Company Background

Production

Competitive Positioning

SAVING INTERNATIONAL (HOLDINGS) LTD - DISPOSABLE PAPER PRODUCTS - HONG KONG, CHINA

STRATEGIC DIRECTION

Key Facts

Summary 6 Saving International (Holdings) Ltd: Key Facts

Company Background

Production

Competitive Positioning

VINDA PAPER (HONG KONG) LTD - DISPOSABLE PAPER PRODUCTS - HONG KONG, CHINA

STRATEGIC DIRECTION

Key Facts

Summary 7 Vinda Paper (Hong Kong) Ltd: Key Facts

Summary 8 Vinda Paper (Hong Kong) Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 9 Vinda Paper (Hong Kong) Ltd: Competitive Position 2008

SANITARY PROTECTION IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 17 Sanitary Towels by Type of Use: % Value Analysis 2004-2008

Table 18 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008

Table 19 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008

Table 20 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008

Table 21 Sanitary Protection Retail Company Shares 2004-2008

Table 22 Sanitary Protection Retail Brand Shares 2005-2008

Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013

Table 24 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013

NAPPIES/DIAPERS/PANTS IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008

Table 26 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008

Table 27 Nappies/Diapers/Pants Retail Company Shares 2004-2008

Table 28 Nappies/Diapers/Pants Retail Brand Shares 2005-2008

Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013

Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013

INCONTINENCE PRODUCTS IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 31 Retail Sales of Incontinence Products by Subsector: Value 2003-2008

Table 32 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008

Table 33 Incontinence Products Retail Company Shares 2004-2008

Table 34 Incontinence Products Retail Brand Shares 2005-2008

Table 35 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013

Table 36 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013

WIPES IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 37 Retail Sales of Wipes by Subsector: Value 2003-2008

Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008

Table 39 Wipes Retail Company Shares 2004-2008

Table 40 Wipes Retail Brand Shares 2005-2008

Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013

Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013

COTTON WOOL/BUDS/PADS IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 43 Retail Sales of Cotton Wool/Buds: Value 2003-2008

Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008

Table 45 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008

Table 46 Cotton Wool/Buds Retail Company Shares 2004-2008

Table 47 Cotton Wool/Buds Retail Brand Shares 2005-2008

Table 48 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013

Table 49 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013

TOILET PAPER IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 50 Retail Sales of Toilet Paper by Subsector: Value 2003-2008

Table 51 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008

Table 52 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008

Table 53 Toilet Paper Retail Company Shares 2004-2008

Table 54 Toilet Paper Retail Brand Shares 2005-2008

Table 55 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013

Table 56 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013

TISSUES IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 57 Retail Sales of Tissues by Subsector: Value 2003-2008

Table 58 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008

Table 59 Tissues Retail Company Shares 2004-2008

Table 60 Tissues Retail Brand Shares 2005-2008

Table 61 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013

Table 62 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013

KITCHEN TOWELS IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 63 Retail Sales of Kitchen Towels: Value 2003-2008

Table 64 Retail Sales of Kitchen Towels: % Value Growth 2003-2008

Table 65 Kitchen Towels Retail Company Shares 2004-2008

Table 66 Kitchen Towels Retail Brand Shares 2005-2008

Table 67 Forecast Retail Sales of Kitchen Towels: Value 2008-2013

Table 68 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013

PAPER TABLEWARE IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 69 Retail Sales of Paper Tableware by Subsector: Value 2003-2008

Table 70 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008

Table 71 Paper Tableware Retail Company Shares 2004-2008

Table 72 Paper Tableware Retail Brand Shares 2005-2008

Table 73 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013

Table 74 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013

AFH INCONTINENCE PRODUCTS IN HONG KONG, CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008

Table 76 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008

Table 77 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008

Table 78 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007

Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013

Table 80 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013