Disposable Paper Products in Hungary
Euromonitor International's Disposable Paper Products in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 93 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Stable growth continues
Compared to 2005, disposable paper products recorded moderate but stable growth. Growth was generated by volume movement in the first place and less importantly by increasing unit prices. All sectors performed well; however, nappies/diapers/pants and tissues grew below average and cotton wool/buds/pads stagnated, since these sectors are saturated. Sanitary protection, wipes, toilet paper and kitchen towels achieved above average growth due to frequent innovations and novelty.
Kitchen towels is most dynamic
Kitchen towels was by far the most dynamically growing sector in the market, in fact, this was the only sector to achieve double-digit growth in both volume and value. Although growth is also due to the fact that the market is emerging and is relatively new, the success of kitchen towels highlights a leading trend in disposable paper products, namely that the market is developing to catch up with Western standards as far as habits of use are concerned.
Growth potentials
Although development is heading towards sophistication and Western standards, the size of the market is still about half what could be finally achieved in consumption levels. This is true for all sectors including even sanitary protection (the use of pantyliners and applicator tampons could grow further) or nappies/diapers/pants (as far as the use of more sophisticated items is concerned). Volume has great potential to grow in every other sector especially in incontinence products, wipes, toilet paper, tissues, kitchen towels and paper tableware.
Apart from growth potentials concerning quantity, product sophistication is also an opportunity in the Hungarian market still dominated by sales of toilet paper. Premiumisation is already present in most sectors, however, demand for well-established brands providing stable quality is not a general trend. Wipes, cotton wool/buds/pads and kitchen towels are sectors suffering from lack of premiumisation demand and are ruled by strong price consciousness.
Private label’s dominance
Disposable paper products registers very high private label shares in general. About 30% of value sales were held by private label products at sector level, which adds up to even more in volume terms. Although the dynamic growth of private label extensions seemed to have stopped by 2006, many sectors are already overruled by sales of retail chains including nappies/diapers/pants, incontinence products, toilet paper, tissues, kitchen towels and paper tableware. The reason for this is that private label products can offer a good quality/price ratio in case of products where consumer trust is a must – as in the case of nappies/diapers/pants, incontinence products – or can succeed due to demand for brand loyalty as in case of other sectors mentioned above.
Strong international presence
Following privatisation in the 1990s, the majority of Hungarian factories were acquired by international companies. In 2007, almost all market leading brands are global ones, or acquired by global groups, nevertheless, newly established Hungarian brands are also trying to emerge. In many cases whole sectors are dominated by international brands including sanitary protection, nappies/diapers/pants, incontinence products and wipes. In the cases of toilet paper, tissues, kitchen towels and paper tableware local manufacturers can gain more space.
Table of contents
DISPOSABLE PAPER PRODUCTS IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Stable growth continues
Kitchen towels is most dynamic
Growth potentials
Private label’s dominance
Strong international presence
KEY TRENDS AND DEVELOPMENTS
Restriction package
Private label in the premium segment
Promotion driven market
Price consciousness vs. premiumisation
Supermarkets/hypermarkets rules
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - HUNGARY
BELLA HUNGáRIA KFT - DISPOSABLE PAPER PRODUCTS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Bella Hungária Kft: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Bella Hungária Kft: Competitive Position 2006
FOREST PAPíR KFT - DISPOSABLE PAPER PRODUCTS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Forest Papír Kft: Key Facts
Summary 4 Forest Papír Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Forest Papír Kft: Competitive Position 2006
HARTMANN-RICO HUNGáRIA KFT - DISPOSABLE PAPER PRODUCTS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Hartmann-Rico Hungária Kft: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Hartmann-Rico Hungária Kft: Competitive Position 2006
NAGéV KöTSZER KFT - DISPOSABLE PAPER PRODUCTS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Nagév Kötszer Kft: Key Facts
Summary 9 Nagév Kötszer Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Nagév Kötszer Kft: Competitive Position 2006
PISZKEI PAPíR RT - DISPOSABLE PAPER PRODUCTS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Piszkei Papír Rt: Key Facts
Summary 12 Piszkei Papír Rt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Piszkei Papír Rt: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Piszkei Papír Rt: Competitive Position 2006
SANITARY PROTECTION IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 26 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products: Value 2001-2006
Table 31 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 32 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 33 Incontinence Products Retail Company Shares 2002-2006
Table 34 Incontinence Products Retail Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 36 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 38 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 39 Wipes Retail Company Shares 2002-2006
Table 40 Wipes Retail Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 42 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 44 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 45 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 46 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper: Value 2001-2006
Table 50 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 52 Toilet Paper Retail Company Shares 2002-2006
Table 53 Toilet Paper Retail Brand Shares 2003-2006
Table 54 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 55 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 58 Tissues Retail Company Shares 2002-2006
Table 59 Tissues Retail Brand Shares 2003-2006
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2001-2006
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 64 Kitchen Towels Retail Company Shares 2002-2006
Table 65 Kitchen Towels Retail Brand Shares 2003-2006
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 70 Paper Tableware Retail Company Shares 2002-2006
Table 71 Paper Tableware Retail Brand Shares 2003-2006
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011