Disposable Paper Products in Hungary
Euromonitor International's Disposable Paper Products in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 95 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Demand is growing
The demand for disposable paper products continued to grow in Hungary in 2008. Most categories recorded retail volume and value growth. Kitchen towels registered the fastest retail volume and current value growth in 2008, while napkins suffered strong decreases. The growth in kitchen towels was partly made at the expense of napkins. Retail volume and value sales grew at a slower rate than in 2007.
Kitchen towels on top
Kitchen towels is the most dynamic category in disposable paper products. The penetration of kitchen towels had reached almost all households by the end of 2008. The extension of premium products is offering kitchen towel manufacturers further opportunities for growth. The success of kitchen towels highlights a key trend in disposable paper products, namely that the domestic industry is reaching Western standards in terms of usage habits.
Private label strength
Private label led disposable paper products in 2008. Private label is especially strong in toilet paper, tissues, kitchen towels, and paper tableware. Private label products offer a good quality/price ratio in categories where consumer trust is a must such as nappies/diapers/pants and incontinence products.
Supermarkets/hypermarkets vs parapharmacies/drugstores
Supermarkets/hypermarkets and parapharmacies/drugstores are the leading distribution formats for disposable paper products in Hungary. Supermarkets/hypermarkets enjoy competitive advantages through greater shelf space and wider assortments. Parapharmacies/drugstores are preferred by consumers looking for premium private label. Both distribution formats offer convenience benefits such as one-stop shopping opportunities (supermarkets/hypermarkets) or neighbourhood locations (parapharmacies/drugstores). One of the key accelerators of retailing in Hungary is supermarkets/hypermarkets. This retail format has developed dynamically in the last 15 years, growing strongly in terms of outlets and sales of food and non-food products.
Developing premium products
Consumer loyalty to brands offering high-quality and premium products remains a key trend in sanitary protection. Private label manufacturers have responded to the demand for premium products in kitchen towels, tissues and toilet paper. The thickness and quality of such products increased strongly in 2007 and 2008.
Table of contents
DISPOSABLE PAPER PRODUCTS IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Demand is growing
Kitchen towels on top
Private label strength
Supermarkets/hypermarkets vs parapharmacies/drugstores
Developing premium products
KEY TRENDS AND DEVELOPMENTS
The government introduces measures to offset the economic crisis
Supermarkets/hypermarkets vs parapharmacies/drugstores
High-quality products offer growth opportunities
Private label leads
The growing significance of promotions
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
LOCAL COMPANY PROFILES - HUNGARY
BELLA HUNGáRIA KFT - DISPOSABLE PAPER PRODUCTS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Bella Hungária Kft: Key Facts
Summary 2 Bella Hungária Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Bella Hungária Kft: Competitive Position 2008
FOREST PAPíR KFT - DISPOSABLE PAPER PRODUCTS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Forest Papír Kft: Key Facts
Summary 5 Forest Papír Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Forest Papír Kft: Competitive Position 2008
HARTMANN-RICO HUNGáRIA KFT - DISPOSABLE PAPER PRODUCTS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Hartmann-Rico Hungária Kft: Key Facts
Summary 8 Hartmann-Rico Hungária Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Hartmann-Rico Hungária Kft: Competitive Position 2008
NAGéV KöTSZER KFT - DISPOSABLE PAPER PRODUCTS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Nagév Kötszer Kft: Key Facts
Summary 11 Nagév Kötszer Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Nagév Kötszer Kft: Competitive Position 2008
PISZKEI PAPíR RT - DISPOSABLE PAPER PRODUCTS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Piszkei Papír Rt: Key Facts
Summary 14 Piszkei Papír Rt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Piszkei Papír Rt: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Piszkei Papír Rt: Competitive Position 2008
SANITARY PROTECTION IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 32 Incontinence Products Retail Company Shares 2004-2008
Table 33 Incontinence Products Retail Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 38 Wipes Retail Company Shares 2004-2008
Table 39 Wipes Retail Brand Shares 2005-2008
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 52 Toilet Paper Retail Company Shares 2004-2008
Table 53 Toilet Paper Retail Brand Shares 2005-2008
Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 58 Tissues Retail Company Shares 2004-2008
Table 59 Tissues Retail Brand Shares 2005-2008
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2003-2008
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 64 Kitchen Towels Retail Company Shares 2004-2008
Table 65 Kitchen Towels Retail Brand Shares 2005-2008
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 70 Paper Tableware Retail Company Shares 2004-2008
Table 71 Paper Tableware Retail Brand Shares 2005-2008
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013