Disposable Paper Products in India
Euromonitor International's Disposable Paper Products in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 108 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Evolving lifestyles drive growth
The growth of disposable paper products continued to be bolstered by rising disposable incomes and changing demographics in 2006. An increase in the number of working women and nuclear families created time pressure on the Indian consumers. This led to people looking for time-saving and convenience, and disposable paper products provided an easy solution. Heightened awareness about the convenience and hygienic aspects of using disposable paper products also contributed to the growth in 2006.
Manufacturers focus on volumes in order to increase penetration
Despite recent intensification in the sales of disposable paper products, the per-capita consumption in India remains one of the lowest in Asia Pacific. Thus, India presents a large untapped market for ambitious manufacturers of disposable paper products. In a bid to increase penetration and enlarge the consumer base, manufacturers have lowered prices of disposable paper products. Lower prices allow manufacturers to offer a value proposition to price-conscious consumers while competing effectively with the unorganised market. For instance, Procter & Gamble Hygiene & Health Care Ltd lowered the price of Pampers following Godrej Consumer Products Ltd’s lowering the prices of Snuggy. The lower-priced Whisper Choice was also made nationally available in 2006.
Growth led by incontinence products
While sanitary protection products and nappies/diapers/pants achieved the highest value sales in 2006, growth was led by incontinence products. Increased consumer awareness and the growing presence of incontinence products in the AFH channel augmented consumer familiarity with these in 2006. The emergence of modern retail formats and manufacturers’ focus on increasing distribution and creating shelf space for incontinence products helped propel growth in 2006.
Procter & Gamble gets aggressive on volumes
In a departure from its earlier stance of providing high quality premium products, Procter & Gamble Hygiene & Health Care Ltd, the leading company in disposable paper products in India, has turned aggressive on volumes. The company introduced the economically priced Whisper Choice in sanitary protection products to compete with the likes of Stayfree and Carefree in 2004. With the brand’s national roll-out taking place over 2005-06, the company won over a number of price conscious Indian consumers in smaller towns and cities. In late 2006, Procter & Gamble Hygiene & Health Care Ltd further firmed up its strategy of expanding its consumer base by announcing the launch of Pampers brand of nappies/diapers at Rs10 per unit. This paves the way for the company to get price conscious cloth users to try out diapers, in turn expanding its consumer base.
Low penetration paves the way for strong growth in the forecast period
Buoyed by strong economic growth and a rising number of working women contributing to dual-income households, disposable paper products is expected to experience strong sales during the forecast period. The current low penetration levels of sanitary protection, nappies/diapers/pants and paper tableware present great potential for growth. Increased awareness concerning hygiene and increased time pressures are expected to aid growth of tissues, kitchen towels and paper tableware. The AFH channel is expected to gain from an increase in tourism and the growing service economy in cities such as Mumbai, Delhi and Bangalore.
Table of contents
DISPOSABLE PAPER PRODUCTS IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Evolving lifestyles drive growth
Manufacturers focus on volumes in order to increase penetration
Growth led by incontinence products
Procter & Gamble gets aggressive on volumes
Low penetration paves the way for strong growth in the forecast period
KEY TRENDS AND DEVELOPMENTS
Multipacks on the rise
Imported products make their mark among the urban elite
Chemists/drugstores losing ground to supermarkets/hypermarkets
Attractive packaging invokes consumer interest
AFH influence rubs off on retail
TERRITORY KEY TRENDS AND DEVELOPMENTS
East and Northeast India
North India
South India
West India
RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Region: Value 2001-2006
Table 13 Retail Sales of Disposable Paper Products by Region: % Value Growth 2001-2006
Table 14 Retail Sales of Disposable Paper Products by Rural-Urban % Analysis 2006
Table 15 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 16 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 17 Penetration of Private Label by Sector 2002-2006
Table 18 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 19 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
Table 20 Forecast Retail Sales of Disposable Paper Products by Region: Value 2006-2011
Table 21 Forecast Retail Sales of Disposable Paper Products by Region: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - INDIA
ACTIFIT INDIA PVT LTD - DISPOSABLE PAPER PRODUCTS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Actifit India Pvt Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Actifit India Pvt Ltd: Competitive Position 2006
BALLARPUR INDUSTRIES LTD - DISPOSABLE PAPER PRODUCTS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Ballarpur Industries Ltd: Key Facts
Summary 4 Ballarpur Industries Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
GUFIC BIOSCIENCES LTD - DISPOSABLE PAPER PRODUCTS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Gufic Biosciences Ltd: Key Facts
Summary 6 Gufic Biosciences Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Gufic Biosciences Ltd: Competitive Position 2006
JOHNSON & JOHNSON LTD - DISPOSABLE PAPER PRODUCTS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Johnson & Johnson Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Johnson & Johnson Ltd: Competitive Position 2006
KIMBERLY-CLARK LEVER LTD - DISPOSABLE PAPER PRODUCTS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Kimberly-Clark Lever Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Kimberly-Clark Lever Ltd: Competitive Position 2006
PREMIER TISSUES INDIA LTD - DISPOSABLE PAPER PRODUCTS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Premier Tissues India Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Premier Tissues India Ltd: Competitive Position 2006
PROCTER & GAMBLE HYGIENE & HEALTH CARE LTD - DISPOSABLE PAPER PRODUCTS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Procter & Gamble Hygiene & Health Care Ltd: Key Facts
Summary 15 Procter & Gamble Hygiene & Health Care Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Procter & Gamble Hygiene & Health Care Ltd: Competitive Position 2006
TAINWALA PERSONAL CARE PRODUCTS LTD - DISPOSABLE PAPER PRODUCTS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Tainwala Personal Care Products Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 18 Tainwala Personal Care Products Ltd: Competitive Position 2006
WINTEX TISSUES LTD - DISPOSABLE PAPER PRODUCTS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Wintex Tissues Ltd: Key Facts
Summary 20 Wintex Tissues Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 21 Wintex Tissues Ltd: Competitive Position 2006
WIPRO LTD - DISPOSABLE PAPER PRODUCTS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Wipro Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 23 Wipro Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 24 Wipro Ltd: Competitive Position 2006
SANITARY PROTECTION IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 23 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 24 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 25 Sanitary Protection Retail Company Shares 2002-2006
Table 26 Sanitary Protection Retail Brand Shares 2003-2006
Table 27 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 28 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 30 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 31 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 32 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Retail Sales of Incontinence Products: Value 2001-2006
Table 36 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 37 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 38 Incontinence Products Retail Company Shares 2002-2006
Table 39 Incontinence Products Retail Brand Shares 2003-2006
Table 40 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 41 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 43 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 44 Wipes Retail Company Shares 2002-2006
Table 45 Wipes Retail Brand Shares 2003-2006
Table 46 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 47 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 49 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 50 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 51 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 52 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 53 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Retail Sales of Toilet Paper: Value 2001-2006
Table 55 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 56 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 57 Toilet Paper Retail Company Shares 2002-2006
Table 58 Toilet Paper Retail Brand Shares 2003-2006
Table 59 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 60 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 62 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 63 Tissues Retail Company Shares 2002-2006
Table 64 Tissues Retail Brand Shares 2003-2006
Table 65 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 66 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Retail Sales of Kitchen Towels: Value 2001-2006
Table 68 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 69 Kitchen Towels Retail Company Shares 2002-2006
Table 70 Kitchen Towels Retail Brand Shares 2003-2006
Table 71 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 72 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 74 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 75 Paper Tableware Retail Company Shares 2002-2006
Table 76 Paper Tableware Retail Brand Shares 2003-2006
Table 77 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 78 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 80 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 81 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 82 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 83 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 84 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011