Disposable Paper Products in Indonesia
Euromonitor International's Disposable Paper Products in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 96 | Publication date: Sep 2009
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- Get insight into trends in market performance
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable paper products registers strong sales growth in 2008
The current value growth performance of disposable paper products decelerated slightly in 2008, however, the industry continued to post strong double-digit growth. Specifically, the increase in the number of working women and higher-income households led to a greater demand for time-saving and convenience products. Better education and higher living standards also resulted in greater awareness of and concerns about hygiene and healthcare among Indonesian consumers. The fastest growing categories were nappies/diapers/pants and wipes, while sanitary protection, the biggest contributor to retail value sales, also performed strongly.
New segmented products drive sales growth
In 2008, the strong sales growth performance was supported by the rising number of households and working mothers in Indonesia. In line with the more sophisticated demands of middle-and upper-income consumers, companies were more active in launching high-quality products targeted at specific consumer groups. For example, nappies/diapers suitable for crawling babies, pocket handkerchiefs for children, and wipes for new born babies. These new segmented launches boosted sales of disposable paper products.
Kao Indonesia PT remains the leading player
The multinational player Kao Indonesia PT continued to lead disposable paper products in 2008, due largely to its strong presence in sanitary protection, the biggest retail value sales contributor to disposable paper products. The company has a very strong portfolio of products in sanitary protection and it has achieved widespread retail penetration throughout Indonesia. Kao Indonesia also benefits strongly from the high recognition of its brands among local consumers owing to its well-established and widespread presence in the country.
Chained modern grocery retailers boost disposable paper product sales
Chained modern grocery retailers such as supermarkets/hypermarkets and convenience stores continued to expand towards islands other than Java in 2008, despite the global credit crunch. Furthermore, more consumers, especially middle- and upper-income consumers, are choosing to shop in such formats. This helps manufacturers that target such consumers to distribute their products through these outlets. In addition, private label products were increasingly available and popular among consumers in Java and other islands. Thus, the expansion of chained modern grocery retailers strengthened the retail value shares of chained modern grocery retailers in retail disposable paper products in 2008.
Strong performance anticipated over the forecast period
Disposable paper products are expected to continue to perform strongly over the forecast period. Indeed, constant value sales are predicted to grow at a faster rate compared to the review period. This positive outlook is based on new product developments offering more innovations and premium products in the short-to-medium term. Furthermore, the more affordable brands in disposable paper products are expected to gain in significance over the forecast period, especially in the short term, due to the ongoing economy slowdown. Nonetheless, the projected recovery of the economy in mid-forecast period is expected to encourage consumers to shift towards better quality or value-added products, which will boost constant value sales.
Table of contents
DISPOSABLE PAPER PRODUCTS IN INDONESIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable paper products registers strong sales growth in 2008
New segmented products drive sales growth
Kao Indonesia PT remains the leading player
Chained modern grocery retailers boost disposable paper product sales
Strong performance anticipated over the forecast period
KEY TRENDS AND DEVELOPMENTS
Products targeting specific consumer groups increase in popularity
Brand extensions appear across disposable paper product categories
Small but growing environmentally-friendly product offer
Premium products are increasingly visible
Emphasis on comfort to entice consumers
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDONESIA
FALMACO PTE LTD - DISPOSABLE PAPER PRODUCTS - INDONESIA
Strategic Direction
KEY FACTS
Summary 2 Falmaco Pte Ltd: Key Facts
Company Background
Production
Summary 3 Falmaco Pte Ltd: Production Statistics 2008
Competitive Positioning
Summary 4 Falmaco Pte Ltd: Competitive Position 2008
GRAHA KERINDO UTAMA PT - DISPOSABLE PAPER PRODUCTS - INDONESIA
GRAHA KERINDO UTAMA PT
Strategic Direction
KEY FACTS
Summary 5 Graha Kerindo Utama PT: Key Facts
Company Background
Production
Summary 6 Graha Kerindo Utama PT: Production Statistics 2008
Competitive Positioning
Summary 7 Graha Kerindo Utama PT: Competitive Position 2008
PINDO DELI PULP & PAPER MILLS PT - DISPOSABLE PAPER PRODUCTS - INDONESIA
PINDO DELI PULP & PAPER MILLS PT
Strategic Direction
KEY FACTS
Summary 8 Pindo Deli Pulp & Paper Mills PT: Key Facts
Summary 9 Pindo Deli Pulp & Paper Mills PT: Operational Indicators
Company Background
Production
Summary 10 Pindo Deli Pulp & Paper Mills PT: Production Statistics 2008
Competitive Positioning
Summary 11 Pindo Deli Pulp & Paper Mills PT: Competitive Position 2008
SOFTEX INDONESIA PT - DISPOSABLE PAPER PRODUCTS - INDONESIA
SOFTEX INDONESIA PT
Strategic Direction
KEY FACTS
Summary 12 Softex Indonesia PT: Key Facts
Company Background
Production
Summary 13 Softex Indonesia PT: Production Statistics 2008
Competitive Positioning
Summary 14 Softex Indonesia PT: Competitive Position 2008
SURYAMAS MENTARI PT - DISPOSABLE PAPER PRODUCTS - INDONESIA
SURYAMAS MENTARI PT
Strategic Direction
KEY FACTS
Summary 15 Suryamas Mentari PT: Key Facts
Company Background
Production
Summary 16 Suryamas Mentari PT: Production Statistics 2008
Competitive Positioning
Summary 17 Suryamas Mentari PT: Competitive Position 2008
SANITARY PROTECTION IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Sanitary Towels by Type of Use: % Value Analysis 2004-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 19 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 32 Incontinence Products Retail Company Shares 2004-2008
Table 33 Incontinence Products Retail Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 38 Wipes Retail Company Shares 2004-2008
Table 39 Wipes Retail Brand Shares 2005-2008
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 52 Toilet Paper Retail Company Shares 2004-2008
Table 53 Toilet Paper Retail Brand Shares 2005-2008
Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 58 Tissues Retail Company Shares 2004-2008
Table 59 Tissues Retail Brand Shares 2005-2008
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2003-2008
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 64 Kitchen Towels Retail Company Shares 2004-2008
Table 65 Kitchen Towels Retail Brand Shares 2005-2008
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 70 Paper Tableware Retail Company Shares 2004-2008
Table 71 Paper Tableware Retail Brand Shares 2005-2008
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AFH INCONTINENCE PRODUCTS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013