Disposable Paper Products in Indonesia
Euromonitor International's Disposable Paper Products in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 97 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Strong growth across disposable paper products (DPP)
2006 again saw healthy overall growth in the DPP market. An increase in the number of middle-class consumers stimulated growth of the industry. Sanitary protection, which accounted for more than half of overall retail sales, continued to perform well due to the higher penetration of sanitary protection across the country. In general, price increases across disposable paper products were low as manufacturers attempted to expand the consumer base to gain greater volume sales.
Private label gains significant presence
In 2006 private label started to pose a threat to the growth of branded DPP products although there are regulations to limit private label activities. In particular, branded cotton wool/pads/buds are being threatened by private label alternatives. Private label is able to gain a foothold in Indonesia as brand loyalty remains extremely low. Consumers tend to change brands quickly especially if one brand offers quality and a lower price compared to another brand. Private label has also been stimulated by the arrival of modern retail outlets across urban and suburban areas.
Local companies gear up to deliver a global product approach
In 2006 local companies started to develop their own new product innovations so as to be able to better compete with international companies. As a result, local companies started to offer globalised product standards with a premium look and feel. For example, in sanitary protection products are thinner and more absorbent. Wipes have been upgraded to include more moisturising agents whilst tissues have become softer and stronger with 3-ply products now available.
Wipes helps to drive DPP growth
Baby wipes was the largest category in wipes over 2005-2006. However, companies are expanding the category to reach young adults and older people. Successful marketing efforts to build lifestyle products out of convenient products such as wipes led to significant volume growth in 2006. As there is higher demand, bigger players are flocking to the sector and that has bolstered sales. As a result, wipes was one of the sectors which drove DPP in growth terms. At the same time, wipes also enjoyed a more elastic performance as some manufacturers are starting to look into tapping the growth potential of other segments of the population such as men in their 20s and 30s, in their efforts to expand wipes’ consumer base.
Strong future growth expected
Over the forecast period disposable paper products in Indonesia is expected to achieve healthy growth, posting a CAGR of 9% in constant value terms. Despite this optimistic industry opinion and positive outlook, it must be remembered that value sales growth is still largely dependent on volume growth, as manufacturers strive to reach more consumers by keeping price increases minimal, or even reducing unit prices. Sanitary protection will continue to be the largest contributor to retail value sales of disposable paper products in Indonesia as the category is still far from mature given that the geographical penetration of this sector is estimated at only 60% of the country.
Table of contents
DISPOSABLE PAPER PRODUCTS IN INDONESIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong growth across disposable paper products (DPP)
Private label gains significant presence
Local companies gear up to deliver a global product approach
Wipes helps to drive DPP growth
Strong future growth expected
KEY TRENDS AND DEVELOPMENTS
Private label starts to see growth
Falling birth rate, rising female population
Packaging format gains significance
Time-poor urban consumers on the rise
Product sophistication becomes more pronounced
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - INDONESIA
FALMACO PTE LTD - DISPOSABLE PAPER PRODUCTS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Falmaco Pte Ltd: Key Facts
Summary 2 Falmaco Pte Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Falmaco Pte Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Falmaco Pte Ltd: Competitive Position 2006
GRAHA KERINDO UTAMA PT - DISPOSABLE PAPER PRODUCTS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Graha Kerindo Utama PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 Graha Kerindo Utama PT: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Graha Kerindo Utama PT: Competitive Position 2006
PINDO DELI PULP & PAPER MILLS PT - DISPOSABLE PAPER PRODUCTS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Pindo Deli Pulp & Paper Mills PT: Key Facts
Summary 9 Pindo Deli Pulp & Paper Mills PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Pindo Deli Pulp & Paper Mills PT: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Pindo Deli Pulp & Paper Mills PT: Competitive Position 2006
SOFTEX INDONESIA PT - DISPOSABLE PAPER PRODUCTS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Softex Indonesia PT: Key Facts
Summary 13 Softex Indonesia PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Softex Indonesia PT: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Softex Indonesia PT: Competitive Position 2006
SURYAMAS MENTARI PT - DISPOSABLE PAPER PRODUCTS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Suryamas Mentari PT: Key Facts
Summary 17 Suryamas Mentari PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Suryamas Mentari PT: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 19 Suryamas Mentari PT: Competitive Position 2006
SANITARY PROTECTION IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Sanitary Protection Retail Company Shares 2002-2006
Table 20 Sanitary Protection Retail Brand Shares 2003-2006
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011
NAPPIES/DIAPERS/PANTS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2001-2006
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2001-2006
Table 25 Nappies/Diapers/Pants Retail Company Shares 2002-2006
Table 26 Nappies/Diapers/Pants Retail Brand Shares 2003-2006
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2006-2011
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2006-2011
INCONTINENCE PRODUCTS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Retail Sales of Incontinence Products: Value 2001-2006
Table 30 Retail Sales of Incontinence Products: % Value Growth 2001-2006
Table 31 Retail Sales of Light Vs Moderate/Heavy Retail Incontinence Products 2003-2006
Table 32 Incontinence Products Retail Company Shares 2002-2006
Table 33 Incontinence Products Retail Brand Shares 2003-2006
Table 34 Forecast Retail Sales of Incontinence Products: Value 2006-2011
Table 35 Forecast Retail Sales of Incontinence Products: % Value Growth 2006-2011
WIPES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2001-2006
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2001-2006
Table 38 Wipes Retail Company Shares 2002-2006
Table 39 Wipes Retail Brand Shares 2003-2006
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2006-2011
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2006-2011
COTTON WOOL/BUDS/PADS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2001-2006
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2001-2006
Table 44 Cotton Wool/Buds Retail Company Shares 2002-2006
Table 45 Cotton Wool/Buds Retail Brand Shares 2003-2006
Table 46 Forecast Retail Sales of Cotton Wool/Buds: Value 2006-2011
Table 47 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2006-2011
TOILET PAPER IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Toilet Paper: Value 2001-2006
Table 49 Retail Sales of Toilet Paper: % Value Growth 2001-2006
Table 50 Retail Sales of Wet Vs Dry Toilet Paper 2003-2006
Table 51 Toilet Paper Retail Company Shares 2002-2006
Table 52 Toilet Paper Retail Brand Shares 2003-2006
Table 53 Forecast Retail Sales of Toilet Paper: Value 2006-2011
Table 54 Forecast Retail Sales of Toilet Paper: % Value Growth 2006-2011
TISSUES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 56 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 57 Tissues Retail Company Shares 2002-2006
Table 58 Tissues Retail Brand Shares 2003-2006
Table 59 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 60 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011
KITCHEN TOWELS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Retail Sales of Kitchen Towels: Value 2001-2006
Table 62 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 63 Kitchen Towels Retail Company Shares 2002-2006
Table 64 Kitchen Towels Retail Brand Shares 2003-2006
Table 65 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 66 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011
PAPER TABLEWARE IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Retail Sales of Paper Tableware by Subsector: Value 2001-2006
Table 68 Retail Sales of Paper Tableware by Subsector: % Value Growth 2001-2006
Table 69 Paper Tableware Retail Company Shares 2002-2006
Table 70 Paper Tableware Retail Brand Shares 2003-2006
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: Value 2006-2011
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2006-2011
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 75 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 76 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011