Disposable Paper Products in Iran
Euromonitor International's Disposable Paper Products in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 164 | Publication date: Oct 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Demands increasing in Iran for disposable paper products
In 2008, disposable paper products saw strong volume growth, mainly due to improved economic conditions, rising disposable incomes, advertising activity, and new product developments. Iranians in general are becoming increasingly aware of disposable paper products, and although people from all social strata appreciate the convenience and comfort offered, the highest growth is seen in up-market, urban areas.
Domestic companies retain lead over very few multinational rivals
Domestic companies dominate the disposable paper products market in Iran, offering a wide range, consistent and good quality, and reasonable prices. Sales were led by Morvarid-E-Panberes Co, which benefited from the diversity of its product portfolio, its wide distribution network and its economy bulk packs. Imports tend to be considerably more expensive and thus only have a niche appeal among affluent consumers. Domestic companies are expected to continue investing in research and development and marketing to enhance the position of their products in the domestic and international markets.
Supermarkets/hypermarkets boosts sales of disposable paper products
Modern supermarkets, and to a lesser extent hypermarkets, began to make more of an impression on the Iranian retail scene during the review period. These modern retail outlets significantly increased their share of disposable paper products sales at the expense of independent food stores and chemists (health and beauty retailers). Supermarkets and hypermarkets benefit from having more shelf space for a wider variety of products, and typically offer bonus schemes. Suppliers also have the opportunity to display and promote their products to their best advantage in these stores. An improved retail infrastructure meant that products were more widely available throughout Iran. In addition, growing westernisation and urbanisation trends boosted overall sales in supermarkets/hypermarkets. However, independent food stores continued to be the leading distribution channel for disposable paper products.
Good prospects for development over the forecast period
Disposable paper products is predicted to see strong volume and value growth over the forecast period. Several factors will facilitate the development of the market, such as increasing purchasing power, which is expected to continue through to 2013; the expansion of the middle class, which will help to develop categories such as kitchen towels and sanitary protection, and the expected increase in multinational companies interested in developing their businesses in Iran, or in undertaking joint ventures with national players. This will help to consolidate the market and make it less volatile, thereby stimulating growth. The most outstanding factor to affect this growth however, could be availability of affordable domestic brands, supplied by regional suppliers in different cities of the country.
Table of contents
DISPOSABLE PAPER PRODUCTS IN IRAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Demands increasing in Iran for disposable paper products
Domestic companies retain lead over very few multinational rivals
Supermarkets/hypermarkets boosts sales of disposable paper products
Good prospects for development over the forecast period
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 18 Sanitary Protection Retail Company Shares 2004-2008
Table 19 Sanitary Protection Retail Brand Shares 2005-2008
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 24 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 29 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 30 Incontinence Products Retail Company Shares 2004-2008
Table 31 Incontinence Products Retail Brand Shares 2005-2008
Table 32 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 33 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN IRAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 34 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 35 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 36 Wipes Retail Company Shares 2004-2008
Table 37 Wipes Retail Brand Shares 2005-2008
Table 38 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 39 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 41 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 42 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 43 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 44 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 45 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Retail Sales of Toilet Paper: Value 2003-2008
Table 47 Retail Sales of Toilet Paper: % Value Growth 2003-2008
Table 48 Toilet Paper Retail Company Shares 2004-2008
Table 49 Toilet Paper Retail Brand Shares 2005-2008
Table 50 Forecast Retail Sales of Toilet Paper: Value 2008-2013
Table 51 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 53 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 54 Tissues Retail Company Shares 2004-2008
Table 55 Tissues Retail Brand Shares 2005-2008
Table 56 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 57 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Retail Sales of Kitchen Towels: Value 2003-2008
Table 59 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 60 Kitchen Towels Retail Company Shares 2004-2008
Table 61 Kitchen Towels Retail Brand Shares 2005-2008
Table 62 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 63 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 64 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 65 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 66 Paper Tableware Retail Company Shares 2004-2008
Table 67 Paper Tableware Retail Brand Shares 2005-2008
Table 68 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 69 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 70 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 71 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 72 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 74 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 75 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
MORVARID-E-PANBERES CO
Strategic Direction
Key Facts
Summary 2 Morvarid-E-Panberes Co: Key Facts
Company Background
Production
Summary 3 Morvarid-E-Panberes Co: Production Statistics 2008
Competitive Positioning
Summary 4 Morvarid-E-Panberes Co: Competitive Position 2008
PARS CREPE CO
Strategic Direction
Key Facts
Summary 5 Pars Crepe Co: Key Facts
Company Background
Production
Summary 6 Pars Crepe Co: Production Statistics 2007
Competitive Positioning
Summary 7 Pars Crepe Co: Competitive Position 2008
DISPOSABLE PAPER PRODUCTS IN IRAN
EXECUTIVE SUMMARY
Demands increasing in Iran for disposable paper products
Domestic companies retain lead over very few multinational rivals
Supermarkets/hypermarkets boosts sales of disposable paper products
Good prospects for development over the forecast period
MARKET INDICATORS
Table 76 Forecast Infant Population 2008-2013
Table 77 Forecast Female Population by Age 2008-2013
Table 78 Forecast Total Population by Age 2008-2013
Table 79 Forecast Households 2008-2013
Table 80 Birth Rates 2003-2008
Table 81 Infant Population 2003-2008
Table 82 Female Population by Age 2003-2008
Table 83 Total Population by Age 2003-2008
Table 84 Households 2003-2008
MARKET DATA
Table 85 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 86 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 87 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 88 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 89 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 90 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 8 Summary - Research Sources
LOCAL COMPANY PROFILES - IRAN
MORVARID-E-PANBERES CO - DISPOSABLE PAPER PRODUCTS - IRAN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Summary - Morvarid-E-Panberes Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Summary - Morvarid-E-Panberes Co: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 11 Summary - Morvarid-E-Panberes Co: Competitive Position 2008
PARS CREPE CO - DISPOSABLE PAPER PRODUCTS - IRAN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Summary - Pars Crepe Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 13 Summary - Pars Crepe Co: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Summary - Pars Crepe Co: Competitive Position 2008
SANITARY PROTECTION IN IRAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 91 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 92 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 93 Sanitary Protection Retail Company Shares 2004-2008
Table 94 Sanitary Protection Retail Brand Shares 2005-2008
Table 95 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 96 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN IRAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 98 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 99 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 100 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 101 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 102 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN IRAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 104 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 105 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
Table 106 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 107 Incontinence Products Retail Company Shares 2004-2008
Table 108 Incontinence Products Retail Brand Shares 2005-2008
WIPES IN IRAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 109 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 110 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 111 Wipes Retail Company Shares 2004-2008
Table 112 Wipes Retail Brand Shares 2005-2008
Table 113 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 114 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN IRAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 116 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 117 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 118 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 119 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 120 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN IRAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 121 Retail Sales of Toilet Paper: Value 2003-2008
Table 122 Retail Sales of Toilet Paper: % Value Growth 2003-2008
Table 123 Toilet Paper Retail Company Shares 2004-2008
Table 124 Toilet Paper Retail Brand Shares 2005-2008
Table 125 Forecast Retail Sales of Toilet Paper: Value 2008-2013
Table 126 Forecast Retail Sales of Toilet Paper: % Value Growth 2008-2013
TISSUES IN IRAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 127 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 128 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 129 Tissues Retail Company Shares 2004-2008
Table 130 Tissues Retail Brand Shares 2005-2008
Table 131 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 132 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN IRAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 133 Retail Sales of Kitchen Towels: Value 2003-2008
Table 134 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 135 Kitchen Towels Retail Company Shares 2004-2008
Table 136 Kitchen Towels Retail Brand Shares 2005-2008
Table 137 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 138 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN IRAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 139 Paper Tableware Retail Company Shares 2004-2008
Table 140 Paper Tableware Retail Brand Shares 2005-2008
Table 141 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 142 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
Table 143 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 144 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN IRAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 145 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 146 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 147 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 148 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 149 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 150 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013