Disposable Paper Products in Iran
Euromonitor International's Disposable Paper Products in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 87 | Publication date: Jan 2009
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Disposable paper products sees healthy sales increase
Disposable paper products saw a strong current value growth of 13% in 2007, much higher than in the previous year. Overall, Iranians become more aware of these products and came to appreciate their convenience and comfort in use. Nappies/diapers/pants continued to be the most popular product, constituting almost two thirds of total disposable paper products. Westernisation and urbanisation trends with an increasing number of working women were the main triggers of the growth of disposable paper products, resulting in sales being increasingly dependent on more affluent urban young consumers. In addition, a small base of the products such as paper tableware, kitchen towels, wipes and toilet paper were behind the dynamic growth of these products in Iran.
Toilet paper benefits from interest among young urban consumers
Toilet paper was the most dynamic in current value terms in 2007, increasing significantly its value sales from the previous year. The growth was primarily due to a very small base of the product at the beginning of the review period. Toilet paper saw increasing interest among affluent young urban consumers, who are more opened to novelties and are quicker to break tradition and consumers’ habits in Iran. Overall, the younger Iranian generation tends to turn towards Western lifestyles and is more influenced by urbanisation trends, which together with the expansion of supermarkets/hypermarkets helped to boost sales of toilet paper in 2007. However, the product remains niche, with older and rural consumers being simply unconvinced by the need for toilet paper as they stick to traditional “tovalet” toilets, with a water pipe for washing and, thus, not requiring such a product.
Domestic players dominate
Domestic players dominated disposable paper products in 2007, offering a wide range, consistent and good quality and reasonable prices. Sales were led by Morvarid-E-Panberes Co, which also benefited from widening distribution and its economy bulk packs. Imports tend to be considerably more expensive and thus only have a niche appeal to affluent consumers.
Supermarkets/hypermarkets becomes a more important distribution channel
Over the review period, the share of supermarkets/hypermarkets significantly increased at the expense of independent food stores and chemists (health and beauty retailers). Supermarkets/hypermarkets had more shelf space for a variety of products, and offered bonus schemes. Companies also had the opportunity to display and promote their products in these stores. An improved retail infrastructure meant that products were more widely available throughout Iran. Also growing westernisation and urbanisation trends boosted overall sales in supermarkets/hypermarkets. However, independent food stores continued to be the leading distribution channel in nappies/diapers/pants while health and beauty retailers led in wipes in 2007.
Market will grow over the forecast period
Over the forecast period, increased awareness of hygiene and the demand for practicality will mean that sales of disposable paper products, kitchen towels, toilet paper and paper tableware in particular, will increase. The growth will be chiefly due to a very small base of these products enhanced by continued westernisation and urbanisation trends in Iran. The increasing number of working women will also fuel growth in sanitary towels. Additionally, the continued expansion of supermarkets/hypermarkets will boost sales of disposable paper products.
Table of contents
DISPOSABLE PAPER PRODUCTS IN IRAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable paper products sees healthy sales increase
Toilet paper benefits from interest among young urban consumers
Domestic players dominate
Supermarkets/hypermarkets becomes a more important distribution channel
Market will grow over the forecast period
MARKET INDICATORS
Table 1 Birth Rates 2002-2007
Table 2 Infant Population 2002-2007
Table 3 Female Population by Age 2002-2007
Table 4 Total Population by Age 2002-2007
Table 5 Households 2002-2007
Table 6 Forecast Infant Population 2007-2012
Table 7 Forecast Female Population by Age 2007-2012
Table 8 Forecast Total Population by Age 2007-2012
Table 9 Forecast Households 2007-2012
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Retail Disposable Paper Products
Away-from-home (afh) Disposable Paper Products
Sources
Summary 1 Research Sources
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2002-2007
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2002-2007
Table 18 Sanitary Protection Retail Company Shares 2003-2007
Table 19 Sanitary Protection Retail Brand Shares 2004-2007
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2007-2012
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2007-2012
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2002-2007
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2002-2007
Table 24 Nappies/Diapers/Pants Retail Company Shares 2003-2007
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2004-2007
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2007-2012
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2007-2012
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Retail Sales of Incontinence Products: Value 2002-2007
Table 29 Retail Sales of Incontinence Products: % Value Breakdown 2002-2007
Table 30 Retail Sales of Incontinence Products: % Value Growth 2002-2007
Table 31 Incontinence Products Retail Company Shares 2003-2007
Table 32 Incontinence Products Retail Brand Shares 2004-2007
Table 33 Forecast Retail Sales of Incontinence Products: Value 2007-2012
Table 34 Forecast Retail Sales of Incontinence Products: % Value Growth 2007-2012
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Retail Sales of Wipes by Subsector: Value 2002-2007
Table 36 Retail Sales of Wipes by Subsector: % Value Growth 2002-2007
Table 37 Wipes Retail Company Shares 2003-2007
Table 38 Wipes Retail Brand Shares 2004-2007
Table 39 Forecast Retail Sales of Wipes by Subsector: Value 2007-2012
Table 40 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2007-2012
COTTON WOOL/BUDS/PADS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 41 Retail Sales of Cotton Wool/Buds: Value 2002-2007
Table 42 Retail Sales of Cotton Wool/Buds: % Value Growth 2002-2007
Table 43 Cotton Wool/Buds Retail Company Shares 2003-2007
Table 44 Cotton Wool/Buds Retail Brand Shares 2004-2007
Table 45 Forecast Retail Sales of Cotton Wool/Buds: Value 2007-2012
Table 46 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2007-2012
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 47 Retail Sales of Toilet Paper: Value 2002-2007
Table 48 Retail Sales of Toilet Paper: % Value Growth 2002-2007
Table 49 Toilet Paper Retail Company Shares 2003-2007
Table 50 Toilet Paper Retail Brand Shares 2004-2007
Table 51 Forecast Retail Sales of Toilet Paper: Value 2007-2012
Table 52 Forecast Retail Sales of Toilet Paper: % Value Growth 2007-2012
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 53 Retail Sales of Tissues by Subsector: Value 2002-2007
Table 54 Retail Sales of Tissues by Subsector: % Value Growth 2002-2007
Table 55 Tissues Retail Company Shares 2003-2007
Table 56 Tissues Retail Brand Shares 2004-2007
Table 57 Forecast Retail Sales of Tissues by Subsector: Value 2007-2012
Table 58 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2007-2012
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 59 Retail Sales of Kitchen Towels: Value 2002-2007
Table 60 Retail Sales of Kitchen Towels: % Value Growth 2002-2007
Table 61 Kitchen Towels Retail Company Shares 2003-2007
Table 62 Kitchen Towels Retail Brand Shares 2004-2007
Table 63 Forecast Retail Sales of Kitchen Towels: Value 2007-2012
Table 64 Forecast Retail Sales of Kitchen Towels: % Value Growth 2007-2012
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 65 Retail Sales of Paper Tableware by Subsector: Value 2002-2007
Table 66 Retail Sales of Paper Tableware by Subsector: % Value Growth 2002-2007
Table 67 Paper Tableware Retail Company Shares 2003-2007
Table 68 Paper Tableware Retail Brand Shares 2004-2007
Table 69 Forecast Retail Sales of Paper Tableware by Subsector: Value 2007-2012
Table 70 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2007-2012
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 71 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2002-2007
Table 72 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2002-2007
Table 73 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2002-2007
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 75 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2007-2012
Table 76 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2007-2012
MORVARID-E-PANBERES CO
Strategic Direction
Key Facts
Summary 2 Morvarid-E-Panberes Co: Key Facts
Company Background
Production
Summary 3 Morvarid-E-Panberes Co: Production Statistics 2007
Competitive Positioning
Summary 4 Morvarid-E-Panberes Co: Competitive Position 2007
PARS CELLULOSE PJS
Strategic Direction
Key Facts
Summary 5 Pars Cellulose PJS: Key Facts
Summary 6 Pars Cellulose PJS: Operational Indicators
Company Background
Production
Summary 7 Pars Cellulose PJS: Production Statistics 2007
Competitive Positioning
Summary 8 Pars Cellulose PJS: Competitive Position 2007
PARS CREPE CO
Strategic Direction
Key Facts
Summary 9 Pars Crepe Co: Key Facts
Company Background
Production
Summary 10 Pars Crepe Co: Production Statistics 2007
Competitive Positioning
Summary 11 Pars Crepe Co: Competitive Position 2007