Disposable Paper Products in Iran
Euromonitor International's Disposable Paper Products in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 81 | Publication date: Feb 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Economic concerns result in continued volume decline
There was continued volume decline across disposable paper products in 2005, due to consumer economic concerns and high inflation. Many consumers prefer traditional, generally textile, alternatives and most found it easy to cut back on their purchases of disposable paper products as a result. This primarily affected mid- and lower-income consumers, resulting in sales of disposable paper products being increasingly dependent on more affluent urban consumers.
Kitchen towels benefits from young interest
Kitchen towels was the most dynamic in current value terms in 2005 and saw the lowest volume decline. Kitchen towels saw increasing interest among affluent young urban consumers, who regard these products as more hygienic. However, these products remain niche, with older and rural consumers either remaining unaware of the existence of kitchen towels or unconvinced by the need for such products.
Domestic players dominate
Domestic players dominated disposable paper products in 2005, offering a wide range, consistent and good quality and reasonable prices. Sales were led by Bushehr Morwareed, which also benefited from widening distribution and its economy bulk packs. Imports tend to be considerably more expensive and thus only have a niche appeal to affluent consumers.
Independent food stores lead but distribution varies across products
Independent food stores continued to be the leading distribution channel in disposable paper products in 2005. However, there is considerable variation across the sectors. Supermarkets/hypermarkets leads in newer product areas such as wipes and kitchen towels, while chemists/drugstores leads in the more intimate products of sanitary protection and incontinence products. Department stores meanwhile dominated value sales of paper tableware, with consumers seeking out premium napkins.
Continued decline due to uncertain economy
Disposable paper products is expected to see continued decline in volume and constant value terms during the forecast period, due to ongoing high inflation and consumers’ economic concerns. Sanitary protection and kitchen towels will be the only areas to achieve growth. Kitchen towels will remain niche but benefit from a growing appeal to young consumers, who regard these products as more hygienic than cloth equivalents. Meanwhile, sanitary protection will see the most dynamic growth, benefiting from women entering the workforce and spending more on more comfortable, discreet and secure products.
Table of contents
DISPOSABLE PAPER PRODUCTS IN IRAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic concerns result in continued volume decline
Kitchen towels benefits from young interest
Domestic players dominate
Independent food stores lead but distribution varies across products
Continued decline due to uncertain economy
KEY TRENDS AND DEVELOPMENTS
Demographics, culture and economy unfavourable for growth
Distribution differs according to product
MARKET INDICATORS
Table 1 Birth Rates 2000-2005
Table 2 Infant Population 2000-2011
Table 3 Female Population by Age 2000-2011
Table 4 Total Population by Age 2000-2011
Table 5 Households 2000-2011
FORECAST MARKET INDICATORS
Table 6 Forecast Infant Population 2005-2010
Table 7 Forecast Female Population by Age 2005-2010
Table 8 Forecast Total Population by Age 2005-2010
Table 9 Forecast Households 2005-2010
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
FORECAST MARKET DATA
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
DEFINITIONS
SANITARY PROTECTION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2000-2005
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2000-2005
Table 18 Sanitary Protection Retail Company Shares 2001-2005
Table 19 Sanitary Protection Retail Brand Shares 2002-2005
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2005-2010
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2005-2010
NAPPIES/DIAPERS/PANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2000-2005
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2000-2005
Table 24 Nappies/Diapers/Pants Retail Company Shares 2001-2005
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2002-2005
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2005-2010
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2005-2010
INCONTINENCE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Retail Sales of Incontinence Products: Value 2000-2005
Table 29 Retail Sales of Incontinence Products: % Value Growth 2000-2005
Table 30 Incontinence Products Retail Company Shares 2001-2005
Table 31 Incontinence Products Retail Brand Shares 2002-2005
Table 32 Forecast Retail Sales of Incontinence Products: Value 2005-2010
Table 33 Forecast Retail Sales of Incontinence Products: % Value Growth 2005-2010
WIPES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 34 Retail Sales of Wipes by Subsector: Value 2000-2005
Table 35 Retail Sales of Wipes by Subsector: % Value Growth 2000-2005
Table 36 Wipes Retail Company Shares 2001-2005
Table 37 Wipes Retail Brand Shares 2002-2005
Table 38 Forecast Retail Sales of Wipes by Subsector: Value 2005-2010
Table 39 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2005-2010
COTTON WOOL/BUDS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Retail Sales of Cotton Wool/Buds: Value 2000-2005
Table 41 Retail Sales of Cotton Wool/Buds: % Value Growth 2000-2005
Table 42 Cotton Wool/Buds Retail Company Shares 2001-2005
Table 43 Cotton Wool/Buds Retail Brand Shares 2002-2005
Table 44 Forecast Retail Sales of Cotton Wool/Buds: Value 2005-2010
Table 45 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2005-2010
TOILET PAPER
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 46 Retail Sales of Toilet Paper: Value 2000-2005
Table 47 Retail Sales of Toilet Paper: % Value Growth 2000-2005
Table 48 Toilet Paper Retail Company Shares 2001-2005
Table 49 Toilet Paper Retail Brand Shares 2002-2005
Table 50 Forecast Retail Sales of Toilet Paper: Value 2005-2010
Table 51 Forecast Retail Sales of Toilet Paper: % Value Growth 2005-2010
TISSUES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Retail Sales of Tissues by Subsector: Value 2000-2005
Table 53 Retail Sales of Tissues by Subsector: % Value Growth 2000-2005
Table 54 Tissues Retail Company Shares 2001-2005
Table 55 Tissues Retail Brand Shares 2002-2005
Table 56 Forecast Retail Sales of Tissues by Subsector: Value 2005-2010
Table 57 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2005-2010
KITCHEN TOWELS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Retail Sales of Kitchen Towels: Value 2000-2005
Table 59 Retail Sales of Kitchen Towels: % Value Growth 2000-2005
Table 60 Kitchen Towels Retail Company Shares 2001-2005
Table 61 Kitchen Towels Retail Brand Shares 2002-2005
Table 62 Forecast Retail Sales of Kitchen Towels: Value 2005-2010
Table 63 Forecast Retail Sales of Kitchen Towels: % Value Growth 2005-2010
PAPER TABLEWARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 64 Retail Sales of Paper Tableware by Subsector: Value 2000-2005
Table 65 Retail Sales of Paper Tableware by Subsector: % Value Growth 2000-2005
Table 66 Paper Tableware Retail Company Shares 2001-2005
Table 67 Paper Tableware Retail Brand Shares 2002-2005
Table 68 Forecast Retail Sales of Paper Tableware by Subsector: Value 2005-2010
Table 69 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2005-2010
AWAY-FROM-HOME (AFH) PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 70 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2000-2005
Table 71 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2000-2005
Table 72 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2005-2010
Table 73 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2005-2010
Table 74 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2000/2005
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2005
BUSHEHR MORWAREED CO
Strategic Direction
Key Facts
Summary 1 Bushehr Morwareed Co: Key Facts
Company Background
Production
Summary 2 Bushehr Morwareed Co: Production Statistics 2004
Competitive Positioning
Summary 3 Bushehr Morwareed Co: Competitive Position 2005
PARS CREPE CO
Strategic Direction
Key Facts
Summary 4 Pars Crepe Co: Key Facts
Company Background
Production
Summary 5 Pars Crepe Co: Production Statistics 2004
Competitive Positioning
Summary 6 Pars Crepe Co: Competitive Position 2005