Disposable Paper Products in Ireland
Euromonitor International's Disposable Paper Products in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 93 | Publication date: Aug 2009
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Recession contributes to constant value decline
Sales of disposable paper products declined in constant value terms in 2008 in Ireland. The Irish economy was officially the first in the euro zone to fall into negative growth, and this has had a noticeable effect on the disposable paper products (DPP) industry. Although much of the DPP industry consists of products considered staples, and therefore immune to economic turbulence, there are many ways in which consumers can trade down on certain products. This can cause a drop in sales in constant value terms. In terms of retail volume sales, simply being more frugal with goods like toilet paper can lower the amount consumed. Retailers contribute to this effect by discounting products, and the often cheaper private label offerings usually benefit.
“Green” is increasingly the new “black”
“Green” issues have become increasingly important to consumers, national governments and the EU. Manufacturers have grown more and more environmentally conscious over the review period, and more aware of the importance of sustaining a lower carbon footprint. Kimberly-Clark Ltd and Andrex led the way with certification from the Forest Stewardship Council (FSC), due to the way it sources its fibre. From July 2008 Puppies on a Roll, Quilts and Aloe Vera all carried the FSC stamp. There are limits on what manufacturers can do, however, given the limits on the world supply of pulp and fibre sourced in this way.
Private label pressure helps to drive innovation
The lines between brands and private label are steadily shrinking in the eyes of many consumers. Private label offerings have been adept at copying extra benefit features - like quilted and scented toilet paper – while branded manufacturers have sought to keep a step ahead with a constant stream of clever new innovations. More recently they have been relying on the strength of brand recognition among consumers. Brands like Kleenex have made a strong comeback due to intelligent positioning and a soft emphasis on pedigree.
Multinationals dominate the industry
Multinationals continued to dominate DPP in Ireland in 2008, with Procter & Gamble (Manufacturing) Ireland Ltd, Kimberly-Clark and Georgia-Pacific Ireland Ltd holding the majority of retail value shares in 2008. These companies have established a lead in their respective categories over a long period of time. Over the review period, they were primarily responsible for new product launches.
Slow growth forecast
Disposable paper products is expected to experience slow constant value growth over the forecast period. Most categories are expected to record marginal-to-slow constant value CAGRs. Even incontinence products, which is expected to register the fastest constant value growth and post strong growth in other countries, is predicted to grow quite slowly year-on-year. This is mainly because consumers are looking for price value in their purchases, opting for economy ranges and private label products where possible. An increased focus on the environmental impact of disposable products and the “greening” of Irish consumers is likely to affect the constant value performance of the DPP industry negatively over the forecast period.
Table of contents
DISPOSABLE PAPER PRODUCTS IN IRELAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Recession contributes to constant value decline
“Green” is increasingly the new “black”
Private label pressure helps to drive innovation
Multinationals dominate the industry
Slow growth forecast
KEY TRENDS AND DEVELOPMENTS
The reversal of Ireland’s economic fortunes slows industry growth
Decreasing tourist arrivals hits DPP in Ireland
Demographic trends benefit disposable paper products
Changing consumer lifestyles
“Green” issues remain key
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
APPENDIX
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - IRELAND
GEORGIA PACIFIC UK LTD - DISPOSABLE PAPER PRODUCTS - IRELAND
STRATEGIC DIRECTION
Key Facts
Summary 2 Georgia-Pacific Ireland Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Georgia-Pacific UK Ltd: Competitive Position 2008
IRISH BREEZE LTD - DISPOSABLE PAPER PRODUCTS - IRELAND
STRATEGIC DIRECTION
Key Facts
Summary 4 Irish Breeze Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Irish Breeze Ltd: Competitive Position 2008
JOHNSON & JOHNSON IRELAND LTD - DISPOSABLE PAPER PRODUCTS - IRELAND
STRATEGIC DIRECTION
Key Facts
Summary 6 Johnson & Johnson Ireland Ltd: Key Facts
Summary 7 Johnson & Johnson Ireland Ltd: Operational Indicators 2008
Company Background
Production
Competitive Positioning
Summary 8 Johnson & Johnson Ltd: Competitive Position 2008
MOLTEX GMBH - DISPOSABLE PAPER PRODUCTS - IRELAND
STRATEGIC DIRECTION
Key Facts
Summary 9 Moltex OKO: Key Facts
Company Background
Production
Competitive Positioning
PROCTER & GAMBLE LTD - DISPOSABLE PAPER PRODUCTS - IRELAND
STRATEGIC DIRECTION
Key Facts
Summary 10 Procter & Gamble Ltd: Key Facts
Summary 11 Procter & Gamble Ltd: Operational Indicators
Company Background
Production
Summary 12 Procter & Gamble Ltd: Production Statistics 2008
Competitive Positioning
Summary 13 Procter & Gamble Ltd: Competitive Position 2008
SCA HYGIENE PRODUCTS UK LTD - DISPOSABLE PAPER PRODUCTS - IRELAND
STRATEGIC DIRECTION
Key Facts
Summary 14 SCA Hygiene Products UK Ltd: Key Facts
Company Background
Production
Summary 15 SCA Hygiene Products UK Ltd: Production Statistics 2008
Competitive Positioning
Summary 16 SCA Hygiene Products UK Ltd: Competitive Position 2008
SANITARY PROTECTION IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 17 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 18 Sanitary Protection Retail Company Shares 2004-2008
Table 19 Sanitary Protection Retail Brand Shares 2005-2008
Table 20 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 21 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 23 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 24 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 25 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 26 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 27 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 29 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 30 Incontinence Products Retail Company Shares 2004-2008
Table 31 Incontinence Products Retail Brand Shares 2005-2008
Table 32 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 33 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 35 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 36 Wipes Retail Company Shares 2004-2008
Table 37 Wipes Retail Brand Shares 2005-2008
Table 38 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 39 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 41 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 42 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 43 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 44 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 45 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 46 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 48 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 49 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 50 Toilet Paper Retail Company Shares 2004-2008
Table 51 Toilet Paper Retail Brand Shares 2005-2008
Table 52 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 53 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 55 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 56 Tissues Retail Company Shares 2004-2008
Table 57 Tissues Retail Brand Shares 2005-2008
Table 58 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 59 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Retail Sales of Kitchen Towels: Value 2003-2008
Table 61 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 62 Kitchen Towels Retail Company Shares 2004-2008
Table 63 Kitchen Towels Retail Brand Shares 2005-2008
Table 64 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 65 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 66 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 67 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 68 Paper Tableware Retail Company Shares 2004-2008
Table 69 Paper Tableware Retail Brand Shares 2005-2008
Table 70 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 71 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AFH INCONTINENCE PRODUCTS IN IRELAND
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 72 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 73 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 74 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 76 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 77 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013