Disposable Paper Products in Italy
Euromonitor International's Disposable Paper Products in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 118 | Publication date: Jul 2009
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Product coverage
Away-from-home disposable paper products; Retail disposable paper products
Executive summary
Private label products continue to see increased share
2008 was another year of slow growth in current value terms for disposable paper products in Italy. As Italian wages became fell to among the lowest in Europe and the inflation rate rose significantly in 2008, private label enjoyed a rise in popularity in Italy, recording its highest share increase of the review period and ranking second in terms of company share. Many disposable paper products (paper tableware, kitchen towels, tissues, toilet paper) are perceived as commodities and thus consumers exhibit low brand loyalty. Some products are basic necessities and, as a result, retail volume sales are not expected to decrease over the forecast period. However, consumers will become increasingly price sensitive therefore these product types are likely to be seen as areas in which savings are possible. Consequently toilet paper, the largest category in retail value sales terms, is expected to remain stable in volume terms but decline at a CAGR of 1% in value terms over the forecast period.
Incontinence products to sustain sales of disposable paper products
Light incontinence products registered strong value growth within this highly competitive industry. Manufacturers continued to invest in innovation and adding value to products, in order to compete with private label lines and increase their margins through more sophisticated products. Incontinence products are no longer viewed with the same embarrassment that they once were and are accepted as medical requirements for sufferers. The stigma of incontinence products has been removed by means of better communication from manufacturers regarding the features of their products. New product launches and innovations also contributed to the category’s healthy performance.
Environmental products emerging
Demand for recycled products remained an important and often discussed theme in 2008. Italian consumers are aware that trees are an important part of the ecosystem, because they have been told this for years. They are, however, yet to be fully convinced that switching to recycled disposable paper products will have a significant impact on the environment and as a result, luxury, non-recycled alternatives remain popular.
The rise of specialist chains
Lower prices are also the basis of the success of specialist chains selling only household care and disposable paper products. This is the case, for example, for the franchise chains Acqua & Sapone, Schlecker or CAD Igiene e Bellezza that in 2008 were able to offer branded products at lower prices. However, discounters was the channel with the highest increase in distribution share in 2008.
Market development will slow down over the forecast period
On the whole Italy’s disposable paper products market is expected to decline over the forecast period with increasing maturity and gloomy global economic conditions limiting volume and constant value growth rates. Most sectors are only expected to return to growth towards the end of the review period, driven by a recovery of the Italian economy expected after 2010, with rising demand for higher quality products, the launch of new products and increased investment in advertising.
Table of contents
DISPOSABLE PAPER PRODUCTS IN ITALY : MARKET INSIGHT
EXECUTIVE SUMMARY
Private label products continue to see increased share
Incontinence products to sustain sales of disposable paper products
Environmental products emerging
The rise of specialist chains
Market development will slow down over the forecast period
KEY TRENDS AND DEVELOPMENTS
Economic indicators
Consumer lifestyles
Competitive environment
The market is becoming greener
Demographic trends influence sales of Disposable Paper Products
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ITALY
CARTIERA LUCCHESE SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cartiera Lucchese SpA: Key Facts
Summary 3 Cartiera Lucchese SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Cartiera Lucchese SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Cartiera Lucchese SpA: Competitive Position 2008
FATER SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Fater SpA: Key Facts
Summary 7 Fater SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Fater SpA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Fater SpA: Competitive Position 2008
GEORGIA PACIFIC SRL - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Georgia Pacific Srl: Key Facts
Summary 11 Georgia Pacific Srl: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Georgia Pacific Srl: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 13 Georgia Pacific Srl: Competitive Position 2008
INDUSTRIE CARTARIE TRONCHETTI SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Industrie Cartarie Tronchetti SpA: Key Facts
Summary 15 Industrie Cartarie Tronchetti SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Industrie Cartarie Tronchetti SpA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 17 Industrie Cartarie Tronchetti SpA: Competitive Position 2008
KARTOGROUP SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Kartogroup SpA: Key Facts
Summary 19 Kartogroup SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Kartogroup SpA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 21 Kartogroup SpA: Competitive Position 2008
KIMBERLY-CLARK SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Kimberly-Clark SpA: Key Facts
Summary 23 Kimberly-Clark SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 Kimberly-Clark SpA: Competitive Position 2008
PROCTER & GAMBLE ITALIA SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Procter & Gamble Italia SpA: Key Facts
Summary 26 Procter & Gamble Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 27 Procter & Gamble Italia SpA: Competitive Position 2008
SCA HYGIENE PRODUCTS SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 28 SCA Hygiene Products SpA: Key Facts
Summary 29 SCA Hygiene Products SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 30 SCA Hygiene Products SpA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 31 SCA Hygiene Products SpA: Competitive Position 2008
SISMA SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Sisma SpA: Key Facts
Summary 33 Sisma SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 34 Sisma SpA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 35 Sisma SpA: Competitive Position 2008
SOFFASS SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 36 Soffass SpA: Key Facts
Summary 37 Soffass SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 38 Soffass SpA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 39 Soffass SpA: Competitive Position 2008
SANITARY PROTECTION IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013
NAPPIES/DIAPERS/PANTS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2003-2008
Table 25 Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2003-2008
Table 26 Nappies/Diapers/Pants Retail Company Shares 2004-2008
Table 27 Nappies/Diapers/Pants Retail Brand Shares 2005-2008
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: Value 2008-2013
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Subsector: % Value Growth 2008-2013
INCONTINENCE PRODUCTS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Retail Sales of Incontinence Products by Subsector: Value 2003-2008
Table 31 Retail Sales of Incontinence Products by Subsector: % Value Growth 2003-2008
Table 32 Incontinence Products Retail Company Shares 2004-2008
Table 33 Incontinence Products Retail Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Incontinence Products by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Incontinence Products by Subsector: % Value Growth 2008-2013
WIPES IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Retail Sales of Wipes by Subsector: Value 2003-2008
Table 37 Retail Sales of Wipes by Subsector: % Value Growth 2003-2008
Table 38 Wipes Retail Company Shares 2004-2008
Table 39 Wipes Retail Brand Shares 2005-2008
Table 40 Forecast Retail Sales of Wipes by Subsector: Value 2008-2013
Table 41 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2008-2013
COTTON WOOL/BUDS/PADS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Cotton Wool/Buds: Value 2003-2008
Table 43 Retail Sales of Cotton Wool/Buds: % Value Growth 2003-2008
Table 44 Retail Sales of Cotton Wool/Buds by Type: % Value Breakdown 2006-2008
Table 45 Cotton Wool/Buds Retail Company Shares 2004-2008
Table 46 Cotton Wool/Buds Retail Brand Shares 2005-2008
Table 47 Forecast Retail Sales of Cotton Wool/Buds: Value 2008-2013
Table 48 Forecast Retail Sales of Cotton Wool/Buds: % Value Growth 2008-2013
TOILET PAPER IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Toilet Paper by Subsector: Value 2003-2008
Table 50 Retail Sales of Toilet Paper by Subsector: % Value Growth 2003-2008
Table 51 Retail Sales of Wet Vs Dry Toilet Paper 2003-2008
Table 52 Toilet Paper Retail Company Shares 2004-2008
Table 53 Toilet Paper Retail Brand Shares 2005-2008
Table 54 Forecast Retail Sales of Toilet Paper by Subsector: Value 2008-2013
Table 55 Forecast Retail Sales of Toilet Paper by Subsector: % Value Growth 2008-2013
TISSUES IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Retail Sales of Tissues by Subsector: Value 2003-2008
Table 57 Retail Sales of Tissues by Subsector: % Value Growth 2003-2008
Table 58 Tissues Retail Company Shares 2004-2008
Table 59 Tissues Retail Brand Shares 2005-2008
Table 60 Forecast Retail Sales of Tissues by Subsector: Value 2008-2013
Table 61 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2008-2013
KITCHEN TOWELS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Kitchen Towels: Value 2003-2008
Table 63 Retail Sales of Kitchen Towels: % Value Growth 2003-2008
Table 64 Kitchen Towels Retail Company Shares 2004-2008
Table 65 Kitchen Towels Retail Brand Shares 2005-2008
Table 66 Forecast Retail Sales of Kitchen Towels: Value 2008-2013
Table 67 Forecast Retail Sales of Kitchen Towels: % Value Growth 2008-2013
PAPER TABLEWARE IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Retail Sales of Paper Tableware by Subsector: Value 2003-2008
Table 69 Retail Sales of Paper Tableware by Subsector: % Value Growth 2003-2008
Table 70 Paper Tableware Retail Company Shares 2004-2008
Table 71 Paper Tableware Retail Brand Shares 2005-2008
Table 72 Forecast Retail Sales of Paper Tableware by Subsector: Value 2008-2013
Table 73 Forecast Retail Sales of Paper Tableware by Subsector: % Value Growth 2008-2013
AWAY-FROM-HOME DISPOSABLE PAPER PRODUCTS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Away-From-Home Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 75 Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 76 Away-From-Home Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 77 Away-From-Home Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2007
Table 78 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 79 Forecast Away-From-Home Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013